How can you make your website more appealing to potential customers? One way is to install a “widget” on it.

Technically, a widget is a small add-on created for the popular WordPress website software. Many online marketers (including ETR) use WordPress to build out their blogs and websites. In fact, millions of people download WordPress every year. If yours is a WordPress site, you can host all sorts of widgets.

A WordPress widget can be a mortgage-rate calculator, a news article feed-box, a “quote of the day” – or anything else your webmaster can install to make your site more useful to your visitors.

Let’s say you run a real estate business. If you add a mortgage-rate calculator widget to your site, you automatically make it more useful to your potential clients. Offering tools like this is a good way to show your prospects that they can trust you to provide them with helpful information. And they will often take the time to see what else you have to offer.

You can find widgets at WordPress.org/extend/. This section of the WordPress site offers many links to tools that could increase the value of your site to your visitors.

[Ed. Note: Look for relevant, useful widgets. One that you might consider is ETR’s own Learning Vocabulary Words widget. Our daily “Word to the Wise” is one of our most popular columns, and your site visitors will likely love it as much as you and your fellow ETR readers do. It’s absolutely free – and you can add it to your site right here.]

edwin huertasEdwin Huertas has been developing and marketing Websites since 1994 as well as testing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) methodologies for many years. He has helped many medium- to large-sized companies around the globe by improving their Web marketing efforts.

Edwin’s background in programming has allowed him to approach Search Engine Optimization from a developer’s perspective. Studying search engines’ algorithms and patterns in order to develop successful SEO campaigns has helped him generate millions in revenue for his clients and employers.

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