What You Need to Know Today: February 3

Good afternoon, Early Risers!

Here’s what you need to know


Screenshot 2016-02-03 13.09.34

Musk be a slow news day indeed. If you haven’t heard yet, Elon Musk is getting a lot of heat over cancelling one of his customer’s Tesla Model X pre-orders because of a “rude” open letter this customer published. The open letter bashes Tesla’s poorly run launch event of the Model X. I’m curious what you think about Musk’s reaction? Was it an overreaction? Hit reply to this email or leave a comment below telling us what you think.


The cream always rises to the top. “The bet is simple: publish content where people are, rather than forcing them to come to you,” says Lucia Moses. There’s no denying BuzzFeed’s platform strategy is dominating but for this strategy to work, BuzzFeed must rely on publishing “viral” content — which BuzzFeed has mastered. But viral content is rarely what I would consider to be quality content (think: cat videos, listicles etc.) and therein lies the problem advertisers see with publishing on the platform BuzzFeed has created. Read more.

+ BuzzFeed might consider reading this. We tell all our contributing authors at ETR to read and follow the Rule of One.

++ Want to get published on Early to Rise? Please visit our contributor page here for more information.


R.E.S.P.E.C.T. “I was 15 minutes late by the time I arrived, disheveled and apologetic. Mr. Wilson was seated with eight young women at a square table set for 10. He is an imposing figure, 6 feet, 2 inches tall, with a large head shaved bald and the scruff of a beard. He stood and helped me off with my parka, an old-fashioned gentleman. When he rejoined his guests, all employed by Kit and Ace, he asked a question: What would happen if he were to arrive, say, 15 minutes late to a design meeting?” says Katherine Rosman of The New York TimesWhat happens next is hilarious but #true. Let’s just say you won’t see Elon Musk and Chip Wilson making dinner plans any time soon.


Save Your Compelling Subject Lines for Your Email List

From: 7 Reasons Your Follow-Up Email Isn’t Effective

1. You’re coming on too strong.

When your mailbox is full of sales pitches, it’s easy to ignore any email that looks like one, even when it might be presenting something you actually need.

It may seem counterintuitive, but flashy email titles aiming to get the person’s attention can actually cause an adverse effect. Steer clear of “Opportunity of a lifetime” or “I’m the candidate for you,” and go for something more simple and human.

Something like “Following up on our meeting,” or “It was great to meet you” are straightforward and practical titles that should at least get opened!

Do you like this newsletter? Please send it to a friend! If you don’t like this newsletter, please send it to an enemy. If you have questions or feedback, hit “reply” to talk to me.

Did someone send you this? Get your own copy of The Daily Brief sent straight to your inbox every weekday. Click here.

Check out what you missed in the last Daily Brief here.