What You Need to Know Today: August 10

Your Early to Rise daily briefing. Today, the secret to marketing to millennials, why bullying works in business, a trend we’re behind and more.

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TECH

The secret to marketing to millennials is subtle. Remember the first time you noticed product placement in a movie? It looked tacky. You thought ‘I’m on to you.’ But what about all the times you didn’t notice you were being sold? Subliminal advertising has been around for a long time. And it’s one way savvy marketers are successfully selling to millennials. Here’s how deja vu marketing works on Instagram.

+ Hoostsuite launched a new integration with Instagram. Now you can schedule your subliminal #latergrams.

Vine is a sleeping giant. Dubbed the “Instagram-of-video,” Vine gained a lot of buzz when it first launched in 2013. Since 2013, things have been quiet but research shows Vine is growing steadily and has been for awhile. With sponsored Vines becoming a thing, think of how useful marketing tactics like the ones being used on Instagram will become.

CAREER

The easiest way to succeed as an entrepreneur. Last week I showed you how to make your first sale. But I left out one crucial step… Arguably, the most important step (sorry). James Altucher explains why execution is useless and the most important step you need to take to succeed as an entrepreneur, even before you make your first sale.

Why bullying in business works. “Trump is a bully. A classic one. But also, to give the devil his due, a sophisticated one. Let me be clear what that means. Like all bullies, he does not merely prey on his victims: he preys on us to prey on his victims,” says Umar Haque. Once you read this, you’ll never read an @realDonaldTrump tweet the same way again.

+ The browser extension every GOP candidate needs.

Related: Why today’s college students can’t take a joke.

LIFESTYLE

A trend we can get behind. Yoga and meditation at the office is becoming a trend some of the biggest companies in the world are following. It happens to also be number #4 on this list of success habits of the most successful people.

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