What do you need to know?

It was a strange week at Headquarters.

My dog walker had the week off, and so I was stuck with my dog, ol’ Bally, at home all day.

He tends to need a lot of attention, and so I didn’t get as much work done as I had planned.

So I decided to just take off and get out of town, heading to my parent’s farm in the country. Out there, the dog could run free, and I’d be left alone to get some work done.

That’s the freedom of Internet Independence for you.

Work anywhere, anytime.

No boss. No salary. No set hours.

But you see, it wasn’t too many years ago that the Monday to Saturday, 6-days per week, 6am to 7pm trainer lifestyle was wearing me down.

Sure, I enjoyed working with a lot of my clients, but not as much as I enjoyed working on my info publishing business at night (and for those 20-30 minutes first thing in the morning).

And back when I worked for someone else, each weekend always had a bit of dark cloud hanging over it, one that got bigger and darker as Sunday afternoon turned into Sunday evening.

You probably know what I’m talking about…”Monday Anxiety“.

It settles in around 8 or 8:30 on Sunday evening, and strengthens with every minute you sit watching TV or movies with your family.

And then it hits you around 10 or 10:30pm. A full-blown attack of Monday anxiety that leaves you wide awake, even when you want to fall
asleep the most.

So you toss and you turn. And it only gets worse, because Monday keeps on getting closer. There’s nothing you can do about it.

Or is there?

As little as 15, or even 10 years ago, there really wasn’t anything you could do.

And then along came the Internet.

It was 1998 when, as a lowly graduate student, I recognized the potential of using the Internet to connect with readers all over the world.

The key was providing amazing content.

Unfortunately, I didn’t crack the code for several more years, and it was still a few more years after that until I was independent, but the good news is that because of everything I’ve gone through, YOU can get to independence much faster.

And so that brings me to today’s question:

What do you need to know about setting up your business in order to create internet independence for you and your family? Is it…

– Finding the right market
– Developing the right product
– Getting visitors to your website
– Convincing those visitors to become clients
– Or something else…after all, there are a ton of topics we can cover

Just let me know in the comments section.

Alright, time for a nice relaxing weekend out in the country.

And the best part of all?

These days, if I want to stay out at my country place until Tuesday, that’s what I can do.

No more Monday Anxiety.

And while my life still involves work and sacrifice, I now look forward to each and every Monday as much, if not MORE than any other day of the week. All thanks to the Internet.

Have a great weekend.

Keep pushing on,

Craig Ballantyne

“I shall shape my future. Whether I fail or succeed shall be no man’s doing but my own. I am the force; I can clear any obstacle before me. Or I can be lost in the maze. My choice. My responsibility. Win or lose; only I hold the key to my destiny.”
Og Mandino

  • Traffic and sales copy. I’ve read numerous times that you need both. It seems the past 2-3 years ago sales copy was what every marketer was pushing but the last year or so its been traffic.

    I think most people that read this blog may already be familiar with WIFM copy but is it that simple? And what really works for traffic?

    Thanks Craig.

  • Yonatan

    Hi Craig,

    I think that product creation is key for me. I’ve been a successful affiliate for a long time and I want to create more of my own products.

    I would also like to learn more about how to build and market to my list.

    One more thing is how to create content, where to get ideas for new posts, outsource them, and so on.

    Traffic is always key. What are good traffic sources in 2011? How to maximize their effect.

    Thanks for doing this site for us.


  • I would love to have some updates about what’s working for you, and perhaps others that you are connected to in the industry, at this point. In fact, maybe the best info would come from unknown people who have just crossed over from starting up to making a few thousand dollars per month.

  • Hey Craig,

    Awesome that you have the ability to work where you want, when you want, and how often you want. That said, I’m sure the big misconception is that given the freedom to set your own hours, many people don’t realize the sacrifice and discipline you must have to get some much accomplished. With the number #1 pillar in your program being Ruthless Time and Energy Management, can you discuss the organization process, the mind mapping, or the planning of the different taks/categories you have, and how you allocate the time blocking for each. That is, I would love to see a day in the life of CB, when he is sitting down at the desk, making the magic happen.

    Thanks Craig,

  • Well Craig, as I am just starting out, going about 3 weeks now, and have a list of a whopping 3 people, I would love some sneaky ideas on how to build a list. I use Fitpro newsletter so have decent content and a free giveaway, I do put in mostly my own info, and it goes out twice a month. Thanks and love the info so far

  • Craig,

    Nice to wake up to your emails.

    The action that changed everything for me:


    Have a great day.

    Rick Kaselj of http://ExercisesForInjuries.com


  • Craig,
    I love the new blog. I think the hardest part is getting traffic to the site and getting people to take action. So, more on that would be great! Also, what about ways to build JV partnerships, so that you can get someone to promote your product to their list. Thanks again for creating this and I look forward to reading the posts in the future.

  • Hey Craig,

    I agree with Jesse. Getting traffic and writing sales copy are the areas that I feel the weakest in.

    I find that the information on these topics, particularly getting traffic, is often relatively complex and creates some confusion.

    A step-by-step plan or outline of the most effective methods would be fantastic.

    With sales copy, a solid affordable training course from an expert teacher would be invaluable to me.

  • Craig,

    You described that Monday anxiety so well, I felt it again just reading this post. I’ve been following your lead silently for a few years now. By promoting your excellent Turbulence Training products as well as a few others I built up my “belief level”.

    I think I cracked my first $1,000 month largely because of being a TT affiliate back in November of 2007. This really was my first glimpse that the internet lifestyle could be a reality for me. I think it took me a year to double that amount. Then 6 months later to walk away from my job…March 6, 2009 (will never forget that day).

    Anyway…what I have learned is that you don’t need to promote every product of the month that comes out. I’ve found that choosing 4-5 products that you believe in is where you build trust in your niche. For instance I know a guy in the IM niche who makes a 6 figure income just by promoting his favorite hosting company.

    Once you build credibility in your niche and gain the trust of your readers and subscribers…you will most likely have the belief to create your own products.

    This isn’t the only route to take, but it worked for me.

    Craig…Thanks again for some of the free advice you gave me when I first become an affiliate of yours a few years back. It made a big difference.



  • Mike

    Hi Craig… would love to know the best ways to push traffic to a blog/website/landing page and then conversion from there… I think if the passion is there then it will show through in the copy (much like yours). Thanks for all the great ideas!

  • Aja

    Hey Craig,

    Love this new blog you have going. I agree with those that said finding people who are just starting to get successful would be great. I also would like to know the best ways to market to your list. I follow Bedros and Chris McCombs and generally copy what they do, but figuring out the thought process behind all of that would be nice too.

    Also, how do you build a great social media following?


  • Mike

    Craig, I think Susan brings up a valuable point. Most people follow people that are already “there” – like you, Ryan Lee etc. However to find someone that is making even $500-$1000 monthly online Makes it more “believeable”.

    We generally only hear about people when they’ve made it. And they tell us their story, which is great.

    I think it is great that you are giving us quality inf0 and things to think about; sometimes we need to hear it from someone who is closer to us in “income/ profit level”.

  • Yves

    Hi Craig,
    To help me reach my Internet independence, I’d like to learn more about the three following topics:
    – Tips on how to differentiate yourself/your services from the others “products/people” in a given market…
    – Tips on keeping your subscribers on your lists without getting tagged as a spammer…
    – Tips on how to gaining credibility towards prospects/visitors when you’re starting out and have no huge presence online to prove what you can do for them…

    Thanks in advance for your help Craig,
    Awesome newsletter btw!

  • Drew

    Hey Craig

    First thanks for the posts thus far, really appreciate ’em.

    My most pressing question is about “Creating the right product”. Once you discover a possible market, what’s the best way to go about developing and finding out what they want and how to put it in a package thats exciting, valuable and informative?

  • Hey Craig!

    Thanks for all your information!

    I am really new to all of this. I have been working on my blog and posting articles from various people who I truly believe in their information. I personally own all of this stuff and use it in my fitness lifestyle.

    I mainly need help on getting more traffic, building an email list, and getting the people to take action!

    Thanks again for all you do!

    BTW! I’m sure Bally enjoys your life too! I try really hard to devote a couple hours a day to my dogs and that’s one of the reasons I really hope to start making some money doing internet marketing… so I will not have to be out of town for my job. Fortunately, I actually love my job doing event marketing.

  • Craig,
    Nice stuff here. You were one of the first people I started following in fitness a few years back. Your whole internet independence newsletters is one of the reasons I never unsubscribe to your list as I have with others. Keeping adding that value! Thanks Man!!!!!

  • Faye

    Hi Craig
    Thank you for all your information.

    I have been reading some of your emails on and off for the last couple of years. I found some to be interesting and motivating.

    I have just had a change in my working life and find myself floating not sure in what direction to go in. Over the last few years I have looked at and analysed many sites on the internet, found some to be more interesting than others but overall have a huge hesitation to commit to any. I find myself procrastinating over will I commit or not, then not doing anything.

    I have a great interest in the health and fitness industry and have been involved in this area for over 30 years on and off. I have worked in most/all areas of the fitness industry and find I have a wealth of knowledge and experience to share but not sure how to go about it. Over the last 3 and a half years I have been training students how to become qualified in the fitness industry. I find that some will be great and others have no idea what their responsibilities actually are frustrating to say the least. I would like to use the internet to my advantage and share my knowledge with others – need help

    Thank you Faye

  • Dr. Debra

    Hi Craig,

    A couple things come to mind. One is how to combine my expertise and passion, as one of my strongest passions is not an area I have a degree in or some other way to establish credibility. But also not sure how to take my expertise and monetize it online.

    The other is putting together a system with accountability to stay focused and on track.

    Thanks for the great new newsletter!

  • AW

    I know a big key to success is to track everything. The problem is what exactly should I be tracking, and when I get the numbers, what do I do to improve them? How do I know what’s working and what’s not? Especially with a currently low volume of traffic.

  • Craig this site is awesome. It is not only filling my head with knowledge but also motivating to get my A** going with both my product & website.

    Thanks again.

    • Anonymous

      Thanks Joel.

  • Jack4952

    One does NOT have to create and manage a web site in order to gain “Internet Independence” in one’s life.

    Most of my adult life was spent working at brick-and-mortar institutions and companies within the U.S. doing clinical medicine, clinical research and, more recently, designing and programming databases for clinical and pharmaceutical research studies.

    However, for the past several years I have been doing this work out of my home-office, now located in Europe or on-the-road wherever I happen to be traveling at the moment. I still have full work days and deadlines, but only when I want them. I make less money than before, but with my cost-of-living reduced by 80% (compared to when living in the U.S.), I still come out far ahead! And I work far fewer days than before. Whether I am at my new home or traveling, all I need is Internet access to stay in touch with clients and to deliver my products.

    I must admit that I had one huge advantage: I already had an established client base within the U.S. and contacts in Europe when I moved overseas. But I have encountered many American expats here who work in a similar fashion, such as programmers, writers, journalists, news photographers and so on. If they had a job in the U.S. that could be performed remotely from a computer over the Internet (i.e., “remote access”), their skills were easily transferable to a non-U.S. location. And many (including myself) have been offered regular, full-time employment over here – sometimes simply because we are Americans and speak English!

    When we meet, a common topic is, “If only I had known about this before . . . !” The most difficult part was making the decision to “do it” – the rest was, to my great surprise, amazingly easy.

  • As a kid i saw my parent get up early every Monday and drive 45 minutes to an hour into the city to go to work. Then the same thing back home. Added to that on the radio I would always here IT’S FRIDAY, or its hump day only 2 more days left, then on Monday hear them talk about the Monday blues. I always knew that was not how I wanted to live my life. I was not sure what options I had but I knew that I did not want to live to work. Life is to be enjoyed.

    I eventually got into coaching then into internet marketing. Thank you for this blog as it will help me so that I never have to have that Monday Anxiety.

  • Steve

    Hi Craig,

    You talk a lot about delivering good content and then producing great products to sell after that (which makes perfect sense).

    However, aren’t there certain sites who make money primarily from advertisers, because they get so much traffic to their site.

    I am interested in starting a blog/site that doesn’t sell products, but rather makes money off of advertising…because they deliver superior content (but no products). How would I go about starting an internet business like that? Would the start up be the same, or are there other considerations to keep in mind? Thank you for any info you might be able to share!