If Money Was No Object For Your Website

In a movie that sounds utterly terrible, “Indecent Proposal“, a young couple played by Demi Moore and Woody Harrelson go to Las Vegas where they proceed to lose all of their money in games of chance.

Enter Robert Redford. Pardon me, a sleazy Robert Redford.

Redford’s character is a billionaire. He befriends the young couple and decides to “help” them out.

Now unfortunately, his idea of “helping out” is to offer one million dollars (put your pinky to your chin and say it) if Demi will spend the night with him.

It’s an indecent proposal.

And I have a similar one for your website.

Okay, okay, it’s not really indecent, and it just might be so un-indecent that it’s actually decent.

But it’s also theoretical. Don’t take this literally. However, consider it STRONGLY.

If you’re struggling to get to the next level, to figure out how to make more sales, get more traffic, or even where to start in the first place, I promise that this proposal will get you thinking in the right direction.

And we have my business partner Matt Smith to thank for it.

It was at an ETR Mastermind meeting back in late March where he first made the proposal to one of our clients.

And then a few days later, on a plane bound to Thailand, Matt and I had a 3-hour discussion on this one idea.

So what is it?

Well, first we have to start with an assumption.

Let’s say your goal is to make $100,000 per year with your website. That’s a great goal. It puts you so far above the national income average that you’re almost a 1%-er.

But, as we mentioned earlier, you don’t know how to get there.

You’ve tried hard-selling, soft-selling, researching keywords, filming Youtube videos, being edgy and controversial, begging for affiliates, and even wasting money on advertising, but nothing is working.

All you want to know is WHAT to DO.

So here’s the answer.

Imagine that I said, “Don’t worry about it.”

“In fact, don’t do ANY of that stuff. Don’t do another one of those tasks that you HATE to do – ever again.”

But how will you make your $100,000, you want to know.

And that’s where I make this proposal…

I’m going to give you a monthly salary of $8,333. That’s $100,000 per year. And in return, all you have to do is commit to spending 30 hours per week on your website doing what you love – as long as it adds value to the world.

If that means writing a brilliant essay three times per week, then put ALL of your energy into that.

If you love teaching your content via video, then create the world’s best video lessons for your marketplace.

And put ALL of your energy into that.

Don’t dilute it into trying to do 15 different marketing tasks that you heard about from 15 different gurus.


Look at what you do best. Look at what makes you DIFFERENT from everyone else in your industry.

Listen to what your readers – even if it is only 10 of them – tell you that they want.

Pick that ONE thing you love to do that adds value to the world through your website, and concentrate all of your power on it and it only for the next 12 months.

What do you think would happen?

Could it be any worse than struggling for the last 12 months while you tried to…

A) Master social media because Ryan Deiss said it’s the best B) Simultaneously tried to become a world class seminar speaker because you bought Brendan Burchard’s course C) And all while attempting to write sneaky sales email after sneaky sales email like Frank Kern

Could it?

Probably not.

And at the very least you’d spend the next 12 months LOVING what you do and adding an ENORMOUS amount of value to your readers and the world.

Now you might be thinking, “Could that really work? I thought that in order to succeed you have to compromise what you really believe in…and that you have to make crazy promises and deliver over-the-top hype.”

You could do that.

It’s one way to succeed.

But more and more often we’re seeing people sticking to their principles and becoming the best in show for their industry.

So how do we combine the above “fantasy” of doing what you love with the reality of selling?

That’s a great question.

I’m sure as heck not giving everyone on my email list $100K.

After all, how would I then be able to afford $5 rawhide treats for my dog every morning?

But there is a way to take the big lessons from this fantasy and apply them to selling reality so that you succeed faster.

The answer is to simply keep that proposal in the back of your mind every day that you wake up and go to work.

Ask yourself this incredibly important question:

If money was NO object, what would I be doing right now with my website business?

Would I be promoting this affiliate product that I’m about to recommend?


Would I take that same time and energy and put it into creating a one-of-a-kind piece of content that is truly not available anywhere else on the web?

Would I spend my time going to fiverr.com and buying backlinks and social media “Likes”?


Would I spend more time in my customer service working one-on-one to solve customer problems and figure out exactly what is stopping them from breaking through and achieving success with the solution I’ve created?

Would I be spending thirty minutes a day trying to doctor up my Linked-In profile?


Would I be creating more content that would attract people into my world?

Those are the proposals you must consider.

Some indecent, others decent. Honorable. Even virtuous.

Your choice,

Craig Ballantyne

“You can’t change your genetics, but you can change your attitude, your persistence, your environment, the people you listen to and hang around with, and the things you do. You can change, so if you want to, just get started.