Website Business Traffic

So I slept in Tuesday morning, and felt like I was running behind all day working on my website business.

There you go, more proof that I’m far from perfect. Fortunately, I still have my dog fooled on that one.

On the bright side, knowing I had less time to get a bunch of work done yesterday made my brain find ways to leverage my expertise and contacts in order to get more done in less time.

Case in point, for today’s email, I’m going to summarize my answers to one of my Mastermind Members, who asked about getting more traffic to their website.

In addition, I went to my SEO expert Rick Porter for his tips, which I’ve added below. So a handful of simple, yet powerful traffic tips for you today, all because I slept-in.

For traffic:

1) Find out what is currently working and do more of it.

To know what works, make sure you have Google Analytics set up on your website.

The code should be put on your main landing page, as well as the thank you page for your opt-ins, and the download pages for your products.

This will tell you:

a) Where people are coming from who visit your site
b) Where people are coming from who sign-up for your newsletter
c) Where people are coming from who buy your product

Once you know where buyers and readers are coming from, you can submit more articles to those sites, or contact the owner of those sites for a joint venture.

By the way, I know what you’re thinking…”I don’t know how to set up Google Analytics on my site.”

Well, neither do I. Fortunately, you have two options.

a) Hire a teenage kid for $10 and have them do it.
b) Go watch a bunch of free youtube videos that will teach you how.

No excuses. Get it done.

2) Identify what you are best at…

…and determine if it will be a good traffic strategy.

For example, are you a “natural” on video? If so, discover how you can maximize Youtube for traffic generation.

Or are you a little more introverted and prefer writing? Well that’s fine too. Identify how you can create amazing content and use the right back-link system to attract visitors.

(We’ll discuss that in more detail tomorrow.)

Or are you an analytical mind who loves to crunch numbers? If so, you’re probably best suited for paid advertising, using platforms like Facebook Ads and banner ads to drive
traffic to your website.

Pick one effective strategy and go hard on it until you start getting results and systematize it. Then choose another proven method and continue.

3) Learning how to set up a system of paid traffic.

For example, the best opportunity in paid traffic these days is with Facebook Advertising. So set up an account and start testing ads and offers that will bring you customers at a break-even – or profit.

Paid advertising is the #1 traffic system in the world because you can make money and get a lot customers at the same time. Of course, that is easier said than done, but I’ll be interviewing some experts in this area for you soon.

If paid advertising is too intimidating for you, the next best traffic sources are Search Engine Optimization (SEO) and getting Affiliates.

Ok, I’m going to stop there and bring you Rick Porter’s ADVANCED traffic tips tomorrow.

I was going to try and fit them all in one email, but as I was reviewing them, I realized that your head might have exploded from too much info.

The tips Rick is going to share tomorrow are really, really cool, and super powerful if you create your own content.

So we’ll be back with search engine domination tips tomorrow. Thanks for your patience. Until then…

Network with at least one person today,

Craig Ballantyne

You can’t do $10 an hour tasks if you want to make $100K/year. Identify those time/energy wasting tasks (like running errands, mowing your lawn, etc.) and outsource/delegate them immediately. At $100K per year on a 40 hour workweek, your time is worth at LEAST $50/hour, and more like $150/hour. Do not ignore that. Respect your time.

  • Craig,
    Any tips on Facebook PPC would be great. I was recently testing some ads and I was finding that my cost per lead through those ads was way higher than I believe it should have been.

    Part of the problem may have been a weak squeeze page, but I think the bigger issue was that for the ads I was running, Facebook was suggesting a minimum bid of $1 – $3 per click in most cases, and usually it was closer to $3 than $1.

    This seems quite expensive to me and it’s left me wondering if I’m doing something wrong in the process that’s driving the prices that high.

    • Anonymous

      Hi Christian, I’ll work on getting an interview on this topic. Great suggestion.

      Craig

  • Hey Christian,

    I’ve done some FB PPC successfully and unsuccessfully. I have found that it is all about what you are targeting. You want to be very specific on the interests that you enter in as the criteria. Only enter keywords that are relevant to your ad (headline, text, & image). Also make sure your landing page is relevant to your ad.

    I’ve done best when the number of users my ad targets is around 5,000 or less. If you’re coming up with 20,000 or more users that you’re ad targets, you’re suggested bid will definitely be $1-3.

    The suggested bid is also determined on what your competition for that keyword is. Also, it is just a suggested bid. If you have a good ad with a good CTR (click thru rate) you will pay much less than your bid. I’ve ran successful campaigns and paid as little as 7 cents per click when my suggested bid was over $1 when I started out.

    I’ve also found that split testing with various age ranges, by gender, & by country has helped lower my CPC (cost per click).

    Hope this info help you out!

    Randy

  • I agree! One of the hardest things I had to learn was to delegate work.
    A strategy I have been using is to get my current customers to become affiliates.
    Then I offer them 100% commissions. This works for me because I have a membership site but the structure could
    work well if you are trying to build a big list. I wrote a article on my results. You can read it here.

    http://extratrafficdashboard.wordpress.com/2011/02/28/how-i-personally-doubled-my-subscribers-in-30-days/