The Most Universal Marketing Strategy In The World
I’ve been writing advertising, editing copywriters, and advising marketing mavens for more than 20 years. During that time, I’ve seen a lot of clever and effective marketing techniques. Most of the best of those have been explained in past ETRs. Those that pertain to direct marketing are contained in the Michael Masterson Accelerated Six-Figure…
Buy Into an Existing Franchise – Or Turn Your Business Into One
“How sweet an emotion is possession! What charm is inherent in ownership!” – David Grayson (Adventures in Contentment, 1907) It’s an interesting problem er opportunity. Investing in a franchise — as this person correctly guesses — isa very different ball of wax than owning your own business. Have…
The Big Schlep
“Can they ever retire?” – Time Magazine (July 21, 2002) Poor Martha Parry. The New York woman sold her insurance company and thought she had it made. According to Time magazine’s July 21 cover story, she had $1 million in the stock market two years ago and was looking…
How Wealthy People Get Wealthier
It’s a common misconception that borrowing money is bad. I’ve had students proudly tell me at seminars that their only debt is their mortgage and that they pay cash for everything else. While it’s good that they have no consumer or credit-card liabilities, these people are not going to get…
Pummel Your Best Prospecs with Direct Mail
“Much effort, much prosperity.” – Euripides (Hippolytus, 428 B.C.) Your customer list should be mailed to at least twice a year. If the list is good and reasonably large, you can mail to it once a week — even once a day. Prime prospects are people who, for one reason…
Getting Back What’s Gone
“If only God would give me a clear sign! Like making a deposit in my name in a Swiss bank account.” – Woody Allen “Steve, I lost over $100,000 in Lucent,” Bill told me. “If I’d been following your advice two years ago, I’d still have most of…
Why You Don’t Want Your Employee-Turnover Rate at Zero
“Always do right. It will gratify some people and astonish the rest.” – Mark Twain Employment experts will sometimes tell you that the lower your employee turnover is, the stronger your company is. If you accept this claim, you are going to be attracted to all kinds of schemes that…
Early Retirement: Get Paid for Doing What You Want
“What you can do, or dream you can, begin it. Boldness has genius, power, and magic in it.” – Goethe One reason we often envy professional actors, athletes, and artists is that they seem to be doing what we’d like to be doing — but instead of paying for it…
How To Write Better Copy By Being Honest
“Honesty is the first chapter in the book of wisdom.” – Thomas Jefferson The unflinching principle of all successful advertising … of all marketing … of all business … of all relationships … is one of the oldest success secrets in the world: “Do unto others as you would have…
A Simple Way to Make Your Business Memorable
“Memory is a net; one finds it full of fish when he takes it from the brook; but a dozen miles of water have run through it without sticking.” – Oliver Wendell Holmes Sr. (The Autocrat of the Breakfast Table, 1858) “People spend $185 on a bed-and-breakfast and remember the…
8 Ways to Immediately Make More Money With Stocks
Warren Buffett and Bill Gross, two of the most influential investors in the world, both think that stocks will return 6% to 7% a year over the next decade. At that rate, you’ll double your money in 10 years. However, if you’re giving away 2% or more in fees and…
Think Like a Customer and Act like an Owner
“First, say to yourself what you would be; and then do what you have to do.” – Epictetus (Discourses, 2nd century) We’ve talked a good deal about how you can elevate yourself to the top position in your business. I’ve recommended that you: * Get to work earlier than everyone…