Keeping the U in USP
In marketing, we call the unique aspect of a product’s (or service’s) personality its Unique Selling Proposition or USP. It’s what makes it stand out from the competition and give consumers a reason to buy it. And the more unique (better differentiated) it is, the more others may want to emulate it.
READ MOREGot Demographics?
“I figure lots of predictions is best. People will forget the ones I get wrong and marvel over the rest.”– Alan Cox Since the year 2000, Americans have suffered through one of the worst bear markets in history … a disputed presidential election … the worst terrorist attack in the…
READ MOREThe Problem With Great Expectations
“There is hardly any activity, any enterprise, which is started out with such tremendous hopes and expectations, and yet which fails so regularly, as love.” – Erich Fromm I once pitched a real estate deal to a small group of affluent investors. I was (very loosely) projecting annual profits in…
READ MOREHow Small Issues Can Turn Into Huge Losses
“The only way to get the best of an argument is to avoid it.”. – Dale Carnegie Have you ever let a small remark really get to you? Don T. learned how big a mistake that can be … the hard way. A successful sales manager, Don was proud of…
READ MOREHow to Charm Anyone
“You know what charm is: a way of getting the answer ‘yes’ without having asked any clear question.” – Albert Camus Brian Tracy knows something about charm. Last year – in his first appearance as one of the speakers at our annual wealth-building conference – he charmed his audience with…
READ MOREA 5-Minute Method to Double Your Ad Response
“Writing headlines is a specialty. There are outstanding writers who will tell you they couldn’t write a headline to save their lives.” – Bill Walsh If you’re like me, you can’t check your mail or log onto your e-mail without seeing a slew of messages trying to sell you. A…
READ MORELet’s Look at the Real Estate Bubble This Way
Bill Bonner, the greatest writer I know personally, had this to say recently about the real estate market: “America’s real estate bubble has created a whole nation of geniuses … people who think they are smart because their houses have gone up in price. And the smartest of them weren’t…
READ MOREThe Government Wants You to Help Pay for My Retirement
“Social Security is a government program with a constituency made up of the old, the near old, and those who hope or fear to grow old. After 215 years of trying, we have finally discovered a special interest that includes 100 percent of the population. Now we can vote ourselves…
READ MOREThe Good, the Bad … and the Odd of the ROTH 401(k)
The new ROTH 401(k) – which just became available in January – is all the “buzz” in the financial world. It is available as either a company-sponsored plan or for an individual businessperson. While potential ROTH 401(k) custodians scramble to decipher and interpret the new law, other experts are still…
READ MOREHowand Why to Sell High-Priced Products
I’ve sold everything from $17 e-books to $14,500 “Apprentice Programs” and lots in between. My most recent high-end product is a $7,995/month program for cosmetic surgeons. I really love to sell high-priced products … and you’ll see why in a moment. Higher Prices Means You Need Fewer Customers First off,…
READ MOREWhat Can You Do About Gasoline Prices?
Gasoline prices in America are higher than they’ve ever been. According to some observers, the situation is bordering on a national crisis. The question is: What can you do about it? When confronted by challenges like these, we have two possible ways of responding. We can try to solve the…
READ MOREThe Secret of Making Money in Stocks
If you’d had a crystal ball in 1960, you would have accurately predicted: the assassination of John F. Kennedy the expansion of both the welfare state and the Vietnam War (“guns and butter”) Richard Nixon’s wage and price controls and his subsequent resignation the end of the Cold War and…
READ MORE