The Right Way to Do Things

This has been an awesome week.

Something ‘really big’ has fallen out of the sky and into my lap, and while I can’t say too much about it right now, I’m hopeful that this new project will be underway by mid-July.

It’s one of those things that almost makes me believe in “The Secret”. Almost.

But for now, we’re going to hit a straight-talk QnA that will both make me some friends and rile up a few readers at the same time. What the heck, it’s Friday.

So let’s have some fun and start with the obligatory Clickbank question.

Question: Do new vendors have to reach a certain threshold before they’re allowed to use Clickbank’s 1-Click upsell system? – Anthony

Answer: Hey Anthony. No, good news. As of right now Clickbank does not currently require a specific threshold to meet for beginners to have this feature. All you have to do is ask.

Question: Please can you show the link again where you have the step-by-step guide to installing google analytics onto your site. That was very helpful and thanks again for a brilliant post.

Answer: Uh-oh, I don’t remember ever posting a guide to installing Google Analytics.

Mostly because I have no idea how to do it.

So let me give you a general lesson on “the right way to do techy stuff” and the “wrong way”.

The Right Way:

Step #1 – Get someone else to do it.
Step #2 – ???
Step #3 – Profit

But seriously…I’m serious. You should not be doing this.

However, if you insist on doing it yourself, everything you need to know about doing anything is on youtube. Just type in what you want in their search box.

Now let me explain why “getting someone else to do it” is the RIGHT way, and doing it yourself is the WRONG way.

Let’s say both tasks take about 30 minutes. It takes you about 30 minutes to put up an ad on Craigslist for a high school student who can help with tech stuff, and you pay them $8-$10 per hour (or maybe you find someone on craigslist in the Phillipines who will work 40 hours per week for you for just $250…I know folks who have done that.)

Compare that to spending 30 minutes on youtube figuring out how to install analytics.

Which option gets you ahead in life? The Right Way.

The “getting someone else to do it” way, because now you have someone who can do all the other techy tasks for you.

If you learn it yourself, that’s a “one and done”. You’ll never use that knowledge again.

There’s no leverage. Pick your battles. Installing google analytics shouldn’t be one of them.

Case in point…

Question: Just curious if you know of a good resource or book that really dives into Google Analytics and helps you get the most out of all the metrics. – Dave

Answer: Dave, great question.

I have no idea, so I asked someone who would, my friend Jesse Cannone of

Jesse said… ” I haven’t read these but have heard good things about them:

But I prefer to instead hire gurus. I use ROI Revolution”

NOTE: I have the greatest respect for Jesse because he does things the right way. After all, when you have 9 kids like he does, you don’t have time to learn everything if you are building an amazing business.

Question: Do you do personal coaching or consulting? – From a few folks

Answer: No, sorry guys (and gals). It’s just not on the schedule. I sincerely appreciate your interest though. Makes my day.

As did this…the email of the week:

“Thanks for telling it how it is and the no holds barred style. I can definitley use my time better and organize myself in a way that is more efficient, but the way things are going now I should be making enough by the end of the month on the site to outsource its maintenance.Thanks again you bastard.” – Alan


Looking forward to hearing your success story soon,

Craig “The B——” Ballantyne

“There are an infinite number of new opportunities. Actively seek them out, and position yourself to recognize and take advantage of them.” – Kekich Credo #68