$100K in 12 Months (Part 4 – The Launch)

I’m extremely thankful for life that I’ve designed because it allows me to travel all over to meet my friends and help them with their businesses, and they help me as well. That’s the power of having a network and Mastermind group.

And by harnessing the power of your network, you’ll be able to create a successful product launch that will help take you over the $100K mark in online sales in just 12 months.

So today ends our 4-Part series on helping you achieve the life you desire and deserve through building a business on the Internet.

(Click here for Part 3 of Your $100K in 12 Months plan.)

Your 12 month plan culminates in a final “year end launch” where I hope you’ll finally breakthrough the $100K barrier. Let’s take a closer look at:

Months 10-12

1) The Product Launch

As mentioned in the last lesson, you’ll have recruited all of your affiliates for a 3-day launch. Now outlining a complete product launch will take more than a couple of paragraphs in this email, so we’ll have to save that for another day.

However, the basics are that you want to have:

– An incredible offer
– Built up anticipation
– Affiliates forming a “unified front” and all ready to mail at once
– Incentives for affiliates to mail at least three times (could be extra bonus commissions or a cash prize for your top affiliates)
– High converting upsells to maximize your average transaction
– Extreme value so your customers are happy
– A plan to provide more value to your customers in the weeks after so that you maximize revenues

Simply having this “3-day launch” system in place with a couple of big affiliates could help you earn 6-figures in just a few months.

It’s powerful, powerful stuff.

2) Plan Your Recurring Revenue Product

While there really isn’t a way to “make money on autopilot without any work at all”, having a product line that enables a guaranteed sale each month is a great way to add stability to your business.

For example, let’s say you have a business that offers gift baskets online. If you can encourage your customers to join your “Gift Basket of the Month” program, where they are automatically charged each month for the basket you send out, then you’ll have almost
guaranteed income each month – of course you’ll have to plan for customer drop-off…but you’ll be working hard to get new clients each month as well.

You can create monthly programs for all businesses, and it is quite easy if you are selling information, like I do by providing my clients with a new workout each month.

The key of course, as with EVERY aspect of your online business, is to be providing extreme value for your customer’s investment.


And so this wraps up your “$100K in 12 Months” program, and I want to leave you with the following checklist that you’ll need in place in order to achieve your goals.

If anything is missing from this list, go back and make it your top priority to check it off, and you’ll be another step closer to achieving financial freedom and Internet Independence.

10-Step Checklist for $100K in 12 Months (in order of importance)

1) Main Product (that gives your clients what they do NOT have)
2) Sales Page
3) Free Report (that instantly solves a big problem for readers)
4) Lead Generation/Traffic System (based on your personality)
5) Upsell Product (that offers more extreme value)
6) Daily task list (list of things to do)
7) Daily, Weekly, & Monthly Sales Goals (i.e. 3/day, 20/week, 80/month)
8] Outsourced Customer Service System
9) Recurring Revenue Product or High Priced Product Bundle
10) Mastermind Group/Peer/Affiliate Network

Whew. There you go.

Now I know you have questions, and tomorrow I’ll be back to answer them and clarify what you need to do to hit 6-figures.

Almost at $100K,

Craig Ballantyne

“Get your idea out there as fast as possible even if it’s not quite ready by setting must-hit deadlines. Let the market tell you if you have a winner or not. If not – move on and fail forward fast! If it’sgot potential – then you can make it better.” – Yanik Silver

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  • Hey Craig,

    Any advice on how to draft an auto-responder to move our prospect from subscriber to customer?

    Bedros said he uses this – http://www.ptpower.com/voteforbedros Basically after getting his video they’re sent to a sales page. The next day they get a half off offer, the 3rd day they get a $1 trial.

    I’m sure it works for him, but would you recommend it for the low priced fitness infoproduct or is this asking for the sale too soon in our market?

    I’ve opted into a bunch of the fitness e-mail lists to try and reverse engineer what they are doing in their autoresponder, but I can’t figure it out for the life of me.

    Would love to hear any advice you have about drafting an autoresponder.

  • Hi Craig, great post it has given me more motivation to succeed online.

    P.S I do promote your product through my list – just gotta get some people on that list!

    • Anonymous

      Thanks Luke, really appreciate it.

  • Craig,

    Where do I find a Mastermind/Peer Group?


    • Anonymous

      Nina, you can start one with your online marketing friends or look to join one offered by internet experts such as Yanik Silver. Also, start meeting other internet experts by going to Internet events, like Yanik’s Underground Online Seminar.

  • Craig, this has been a fantastic series of posts! I must agree with you; creating value is really the key to success. Since adding a few more bonus products to one of my sales pages, my conversion rate has nearly doubled! Remembering that the people purchasing your products have real needs and seek maximum value (even though you never meet any of them) is one of the most important things to keep in mind as an Internet Marketer. Thanks for all the great content; especially over these last 4 posts!

  • intind

    Happy to help, glad things are working for you.

  • Dan


    Excellent summary – this is all very inspiring – I look foward to learning more.
    I find that your comments about Ruthless use of time hit a nerve with me – glad you have be focused on addressing and correcting this issue.


    • Anonymous

      Happy to help Daniel. I highly recommend these two books:

      1) No BS Time Management – Dan Kennedy
      2) Ruthless Management of People and Profits – Dan Kennedy

      The 4-Hour Work Week is also good.


  • Alex Kovach

    Craig, thanks so much for this terrific article! All the information is as Simon Black would say “concise and actionable” (I found your website via Sovereignman.com btw). You have given me the motivation I needed to turn my ideas into action.

    • Anonymous

      Great, thanks Alex

  • What a wakeup call! Just what I needed. Been suffering with developing the product for too long…
    Got your name from sovereignman
    Thanks for sharing!

    • Anonymous

      Thanks Heather, happy to help.

  • Jeff

    Just reread all 4 parts and it’s still great info.
    My struggle is with finding a product. How do I come up with a product that people need and that they are willing to pay for?


    • Anonymous

      Hi Jeff, thanks for the feedback.

      Frankly, the answer is simple.

      Solve a problem.

      There are many, many, many unsolved problems in the world.

      Let’s think about some great products.

      1) The iPod.

      The problem: I want to listen to all my favorite songs, not
      just one CD at a time…and I want to have something much
      more compact than a CD player.

      The solution: The beautiful iPod.

      Market advantage: Function + aestethics

      2) Turbulence Training

      The problem: Too many people are wasting their time in the
      gym using out-dated and ineffective workout programs.

      The solution: My workout system that helped people get more
      results in less time without boring cardio.

      Market advantage: My expertise, credibility (being a Men’s
      Health contributor), and scientific-research to support it,
      plus word-of-mouth from great results.

      3) TOMS shoes

      The problem: Children in 3rd world need shoes

      The solution: With every pair of TOMS shoes you purchase,
      TOMS will give a new pair of shoes to a child in need.

      Market advantage: Philanthro-capitalism approach attracts PR
      and word-of-mouth.

      4) Life in Chile: A Former American’s Guide for Newcomers
      by Dr. John Cobin

      The problem: I need to get out of the USA before they throw
      me in Gitmo.

      The solution: Here’s a guide to living in Chile.

      Market advantage: Written by a former American with experience
      and connections to a hungry audience.

      5) Financial Independence Monthly

      The problem: People want to start an Internet business but
      don’t know how.

      The solution: A low-cost, monthly newsletter (plus additional
      fast start coaching guides) that show people how to create a
      website business from anywhere in the world.

      Market Advantage: My experience, my affiliate connections, an
      irresistible offer, a unique selling method, and a hungry
      audience at Early to Rise.

      Jeff, I hope these examples give you some ideas.

      It really is this simple, but then again, I’m an entrepreneur
      and I predominantly hang around other entrepreneurs who see
      opportunity in everything.

      If all of this problem-solution-profit mindset thinking is
      new to you, then I suggest expanding your social and business
      circle to connect with more entrepreneurs.

      I hope you can also make it to Yanik’s Underground 8 seminar,
      and you should stay for my bonus day, called, “From Your 1st
      Sale to Your 1000th Sale”.