Are you a writer? A speaker? Whatever you do professionally, you need to communicate effectively. That means your success is determined in part by how well you use language. A new book by Roy Blount Jr. can help you improve your knowledge and mastery of English. And as lagniappe, it’s fun to read.

Published a few months ago, Alphabet Juice revels in the joys of the written and spoken word. The title is, I gather, a play on “alphabet soup.” But it’s also a tribute to the excitement that words can generate. Explains the Introduction: “Juice as in au jus, juju, power, liquor, electricity.”

As you might expect, the text is in alphabetical order. Readers will discover short (mostly) entries on ain’t, beg the question, cliche, double negative, Goldwynisms, headlinese, kvetch, limerick, portmanteau word, semicolon, subjunctive, unbeknownst… and scores of other topics.

Blount delves into the ancient roots of words, points out unexpected connections among seemingly dissimilar words, and explains the origins of slang expressions such as phooey and pizzazz. He debunks popular “folk etymologies” that are, in fact, fabrications or urban legends.

Best known as a humorist, Blount is the author of 20 previous books. His serious interest in language is confirmed by his membership on the American Heritage Dictionary’s Usage Panel, which adjudicates thorny language disputes. But Alphabet Juice is witty and conversational, and festooned with puns, wordplay, light verse, and clever coinages (e.g., antepenultimatum: two warnings from the final one!).

Here are some excerpts that illustrate the book’s range of subjects and the author’s distinctive style:

babble/babel: “It’s hard to believe that these two words, whose meanings are so close, have no etymological connection. But they don’t, say the scholars: Babble is from baby talk and babel from the Bible.”

English: “English is an outrageous tangle of those [Greco-Latin] derivations and other multifarious linguistic influences, from Yiddish to Shoshone, which has grown up around a gnarly core of chewy, clangorous yawps derived from ancestors who painted themselves blue to frighten their enemies.”

intelligible: “We say something is unintelligible or barely intelligible, but we never say, ‘That argument of yours sure is intelligible.’”

mic: “I hate to see mike, short for microphone, rendered as mic, which is how it tends to be spelled these days… . Mic, dammit, should be pronounced mick… . The colloquial abbreviation of a word is not limited to letters taken from that word. If it were, we wouldn’t be able to shorten refrigerator to fridge.”

wrought: “… not the past tense of wreak, as is often assumed, but of work, in the sense of making something, forming something, bringing something about… . Archaic though the word wrought is, it has stayed alive… .”

One of Blount’s favorite themes is that certain words are imitative, reflective of their meanings, or that they “sensuously evoke the essence of the word”: blob, crackle, grunt, queasy, scrawl, throb, wince, zest, and many others. He calls such words “sonicky.”

I applaud the author’s prescriptivism. He firmly defends the traditional definitions of many words and doesn’t capitulate to their popular misuses – e.g., disinterested, hopefully, and literally. He also advocates, as I do, retaining the hyphen in e-mail.

Any quibbles? A few. Because the book is formatted like a dictionary or encyclopedia, some readers may be misled into assuming that it’s a comprehensive reference work. It’s not. The author chose to include items that struck his fancy, and excluded others. Thus, you’ll find helpful discussions on flack vs. flak and the misuse of incredible, but you’re out of luck if you’re seeking clarifications for other troublesome words, such as comprise, enormity, or fortuitous.

My hunch is that Blount, over several years or decades, habitually tossed notes and clippings into a shoebox. Then, when the collection became large enough, he cobbled everything into a book. There’s nothing wrong with that. After all, it’s pretty much the technique I use to write these columns for ETR! But for a complete guide to the English language or English usage, you’ll have to consult a volume other than Alphabet Juice.

It’s perhaps not surprising, then, that the book is something of a grab bag. The content sometimes tends toward the random, desultory, and idiosyncratic. Blount isn’t reluctant to free-associate or to digress into sports, movies, or an irrelevant anecdote from his childhood or adolescence. The entry on consonants somehow sparks a recollection of his father’s tool chest, and a discussion of spelling bees leads to… Madame de Pompadour? He’s also prone to shameless name-dropping. These excursions are interesting, but their connection to language is often minimal or nonexistent.

A final gripe: Alphabet Juice lacks an index and a table of contents. Apparently, when a book is formatted alphabetically, the publisher considers both to be dispensable. But without an index, the reader can’t easily find proper names or terms that aren’t major entries. A listing of topics up front isn’t redundant. It’s a valuable tool that gives the reader an overview of the book at a glance.

These reservations aside, Alphabet Juice is informative, entertaining, and amusing. And a big advantage in these times of information overload is that you need not read it cover to cover. Browsing and grazing in its pages will reward you well.

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Don Hauptman was an award-winning independent direct-response copywriter and creative consultant for more than 30 years.
He may be best known for his headline “Speak Spanish [French, German, etc.] Like a Diplomat!” This familiar series of ads sold spectacular numbers of recorded foreign language lessons for Audio-Forum, generating revenues that total in the tens of millions of dollars. In the process, the ad achieved the status of an industry classic.
Don’s work is mentioned in three major college advertising textbooks, and examples of his promotions are cited in the books Million Dollar Mailings (1992) and World’s Greatest Direct Mail Sales Letters (1996). In a column in Advertising Age, his name was included in a short list of direct-marketing “superstars.”
He has a parallel career as a writer on language and wordplay. His celebration of spoonerisms, Cruel and Unusual Puns (Dell, 1991), received rave reviews and quickly went into a second printing. His second book was Acronymania (Dell, 1993).
Recently, Don retired from full-time copywriting in order to focus on other interests, including his passion for “recreational linguistics.” He is at work on a new book in that genre. He is a regular contributor to the magazine Word Ways and writes “The Language Perfectionist,” a weekly column on grammar and usage, for Early to Rise.
Don is author of The Versatile Freelancer,an e-book from American Writers and Artists, Inc. (AWAI) that shows copywriters – and almost anyone – how to diversify their careers into consulting, training, critiquing, and speaking.