5 Step Beginner Product Launch Plan

At a recent mastermind meeting, I had all my members sit down and do the following 6-figure exercise.

It’s a 5-step beginner launch plan.

I promise it will help you jump-start your business if you lack direction, and all it involves is spending 20-30 minutes planning out your next 12 months.

Here’s what we did:

1) We listed out every special event (our birthdays, our kid’s birthdays, product anniversaries, etc).

2) We designed special promotions around those events.

3) We then went through every month and looked for ways to connect regular holidays to potential promos.

4) We scheduled in affiliate promos under this rule:

After you promote your own product, look for a complimentary affiliate product to promote within 14 days.

For example, if we sold a fitness product, we’d promote a nutrition product within 2 weeks.

5) We also used this simple blueprint for beginner businesses:

a) Focus on traffic strategies to double your list (i.e. from
500 readers to 1000)

b) Every time you double your list, re-promote your main product (add a new bonus each time to build your product library)

c) Then do an affiliate promo (using rule #4 above)

d) Rinse and repeat steps a through c

The MM members really liked this approach.

It was forced accountability.

Plus, this method of planning allows everyone to see the potential for “concrete” money goals being achieved, and really got them hyped for the next meeting to report back with results and to re-do this exercise.

Another brainstorming exercise you should do is to list every single source of traffic that you can work on, as well as every affiliate you should be trying to get, and finally, every affiliate product that you can promote.

Take 30 minutes today to do this exercise and you’ll find a way to boost your income by 10-20% per week. I did this and it’s working awesome for me…sure it’s more work, but the rewards are worth it.

By the way, here’s the more extensive 9-step full-on product launch plan:

=> http://internetindependence.com/9-steps

Keep on pushing,

Craig Ballantyne

“Always do your best. What you plant now, you will harvest later.” – Og Mandino

  • Hey CB,

    What are the best ways to get an established Internet marketer (such as yourself) to partner up with you on a product?

    Example: I have a product finished that I think really goes well with…let’s just say your fitness tribe. How would you want to be approached and pitched on a partnership on an already finished product?

  • To clarify: the product is already done, it’s unique and it fits well with your list.

  • Mike

    Craig. What is the rational behind the affiliate product 14 days after the launch? Is it that you have built up goodwill and excitement with the prelaunch and that results in more sales? Or is it that maybe you ‘ve acquired new subscribers through the prelaunch process and you’re targeting them? Or are you going after people who did not buy the product you bought, or even going after the ones who did buy and may be hungry for more.

    My feeling would be that after a launch there would be a little fatigue on the subscribers part from receiving so many emails recently with offers, that to see another offer for someone else’s product might be a turn-off. Would be interested to hear your rationale.

    I wonder if that email not only results in a lot of affiliate sales but also results in a lot of unsubscribes (perhaps those are people who are never going to buy anyway).

  • PJ

    Craig, When you built your website how did you determine what the look, feel brand and logo would be? This is where I get stuck. I know the branding is so important but I’m not creative. Is it practical to hire a creative designer for a startup?