The Difference Between Success and Failure

Hey, I’m down in San Diego for the weekend with my buddy Bedros Keuilian and his fitness information mastermind group.

Rick Porter and I will be sharing some “we can’t put this in writing” secrets with them later on today…

…but now I want to share a really cool email I got from a reader named Dave who dramatically demonstrates the difference between failure and success.

I think this is a near-universal truth. Let me know if you agree or disagree.

Question: Hey Craig, I have been a fan for a while now. I really enjoy your newsletters. There are only a few internet marketers out there that I look forward to hearing from. You are one of them. You over deliver and I appreciate that.

Many times it feels as if you are talking directly to me.

You regularly seem to address all of the issues I encounter as I haphazardly pursue an online income.

I decided to start an online business almost 5 years ago.  I planned on writing an ebook and selling it online.  Simple enough, right ?

I have been writing the ebook for about 3 years now.  It should have been completed in months. Even though I am passionate about it,  I always find an excuse to do something else even though I dream of successfully selling it online and I know it will help many people.

I own 50 or 60 domain names that I plan on using someday, or so I keep telling myself.

Recently I sat down and did some soul searching to try and identify what is holding me back. I also tried to find the common denominators in my successes over my life as well as my failures.

Here’s what I came up with.

Every time I have failed at something in my life it is simply because I quit. That’s it. I gave up.

Every time I succeeded at something it was because I persevered over a substantial amount of time.

Or put another way, I didn’t give up. I didn’t quit. Not until my goal was realized.

Wow . Ground breaking revelation here !

I also noticed something quite important.  I was much more apt to give up on something if I was going at it alone. If there was no one around to see me quit, I had no problem quitting.

However just the opposite was true if there was anyone around to watch my progress. The option of quitting was off the table. Perhaps it is simply my ego. But it really doesn’t matter.  I have found an important factor in what makes me tick.

Now I need to turn that into a strength.

I know that I want to make a living online.  I dream of it.

I know that I have some fantastic ideas for products as well as partnerships.

I know that I operate much better when I am accountable to people other than just myself.

Any advice?



Dave, I really appreciate your email. Thank you for sharing your story and insights. Identifying the need for accountability is a huge step forward towards reaching your online business goals.

I encourage you to start networking online.

Figure out what market you want to serve…and then start visiting marketing forums related to that industry.

For example, the Warrior Forum is a popular spot for online affiliate marketers. I also recommend you join affiliate programs in the niche market you want to enter, and start building relationships with those people. Perhaps one of those people can hold you accountable.

Keep moving forward. Keep networking. And set a deadline to finish your product and find someone to hold you to the fire with accountability. Once it’s done, then the fun begins.

Question: How do you handle security and passwords with VA’s who are doing wordpress installs and adding content to your sites?

Who actually uploads the banners, graphics, etc. to your site and how do you maintain security? – Steve

Answer: Hey Steve, good question.

The answer is simple. Eventually you have to trust someone.

It’s just like when you have a babysitter for the kids.

If your wife ever wants to leave the house with just you, eventually she has to place her trust in someone else – with something that is very important to her.

Of course, she wouldn’t just do this with total strangers…and you wouldn’t trust a total stranger in your business either.

Many different levels of access will require different levels of trust.

You start small, get referrals, build trust, and do everything to build relationships with the people that you do end up trusting.

Of course, you keep a watchful eye over everything, and never give access to someone for anything they don’t require.

And finally, when you find someone you trust, keep that relationship as positive as possible and give them more responsibility.

Use safe, conservative judgement, but also be prepared to take small leaps of faith with outsourced contract workers.

And always maintain the ability to end a relationship and change those passwords if something happens.


Finally, some positive energy and good vibes from a reader…

“Craig, You need to bottle all this information you give us and put it into a microcontinuity program  or video/pdf  product

Although I was focused on my site I have moved over to focus on my site and your information has been PRICELESS!” Mike Grafstein

Thanks Mike, greatly appreciated.

The biggest thanks anyone can give me is simply to get out there and take action and succeed.

By the way, don’t be shy to send your feedback – and more importantly, send your SUCCESS stories too.

I’m working on a new project that would benefit tremendously from hearing about how something I wrote about has helped you make money with your website – whether it was your first $50 or your latest $5000.

Just reply to this message or post on the blog.

I sincerely appreciate it,

Craig Ballantyne

You are the type of person who takes action, doesn’t complain, finds a way to get it done, and never gives up, right? The answer is yes, you are. Remember that during the tough times today.

  • Hey CB.

    Man, I look forward to your emails every day.

    Let me know what you need, I think I have written enough about how much you have helped me.

    We will see later today at the Mastermind Meeting. Can’t wait for your presentation.

    Thank you and to Bedros for spending 30 minutes on my business and giving me two new branches to my business that I can plug in with little effort in 30 days which will add another 10K to 100K to my business.

    See you later today.


    • Anonymous

      Happy to help, Rick.

  • The challenge question is… where I do I start? I think it might be easier to start with a list:

    1) A few months ago, I asked about some software to use for my sales copy page and you said something like, “it might work, but I guarantee it is not in your 5%.” That was the swift kick in the butt I needed to step out of my comfort zone and allow someone else to format it so I can focus on the things that only I can do (sales copy and put the product together). I also outsourced my e-book covers, which took me too long and looked much worse than what someone else could do.

    2) Based on your principles from the post “The 12 Rules I Live By”, I demanded of myself that the only thing I work on first thing in the morning was my info product until it was complete. So I set my alarm at 4 am (it’s not that early when you want it bad enough) each day and chiseled away at it. As I got closer and closer, I got more excited about it.

    3) Your emphasis on setting deadlines allowed me to set a goal of my product being ready by the TT Summit. I barely made it by 2 days, but I met my deadline.

    4) Your posts about productivity (a good example is “Internet Marketing Seminar Travel”) have challenged me to be more productive, even when the environment is not ideal. My flight got delayed to a connecting flight to San Diego … no big deal. I brought a notepad and pen and wrote 4 exercise programs. On the plane ride home, I wrote down my vision (based on what you presented at the TT Summit). That’s when I had my second “A-ha” moment (first one was actually at the Summit) because it was then I realized what I wanted after seeing it on paper. It was inspiring and it was powerful.

    5) Your classic quote, “Never, ever give up” allowed me to just keep taking action. There were times when I felt overwhelmed with how much I had to get done with my product. But I just kept working at it. It was almost like all of a sudden, I was almost done. I looked at the big picture and thought, “Wow! This thing is almost done!” And finally, it was done.

    Other than that, I couldn’t really think of anything (ha-ha)

    To sum it up (how ironic I say that with everything above), I have a product launch starting today (9/13) and I’ve never been this excited. Between your support, this website, the TT Summit, Early to Rise and newsletters, and of course some good old-fashioned hard work, it’s happening. I’ve visualized this for almost 2 years and it’s now a reality.

    Rick K – congrats on your success, that’s awesome. I look forward to meeting you when I come on board with the Mastermind (I was hoping to be on board by now, but my credit card company is dragging their feet on sending me my card – ha-ha!). Keep up the good work, and I wish you continued success.

    Craig – I can’t wait to see how the launch unfolds. I already saw as of 4 am this morning, people from Australia getting their hands on the product. Internet products are cool.

    P.S. If you need anything specific, just say the word and I’ll send it your way.

  • Mike,

    Thanks for the kind words.

    Great work on what you have done.

    We will chat over email.

    Rick K

  • CB:

    This week you’ve made multiple mentions of having a vision. This is something I’ve lacked for quite a while, but you really got me thinking about it. Thanks for making me get off my a#% and finally writing one. As an accountability exercise, here it is:

    “Cumulatively across our marketing services, education and certification of other tax professionals, and my private practice, I will have a direct impact in saving American taxpayers at least $1 BILLION over the next 5 years.”

    If it’s not audacious, it doesn’t count, right? 🙂