On Thinking Before Acting
What a tragedy that Farrah Fawcett not only is suffering from terminal cancer, but that her 24-year-old son, Redmond O’Neal, was arrested for allegedly trying to smuggle drugs into a jail to give to a friend. (How comforting it must be to know that your son has buddies in the…READ MORE
The Power of Three
Here’s a little copywriting trick I learned long ago. It will help you prove any point you want to make. After you’ve made a claim – such as “Skippy is the best peanut butter in the world” – support it with three consecutive paragraphs of proof. In this case, the…READ MORE
Going From Brand to Religion
My wife K is a member of a cult. As a loyal member, she never gives up an opportunity to proselytize. Over the years, she has recruited our sons and most of her friends into her religion.
The cult she belongs to is represented by a symbol. It has distinct colors. It has a special language that other cult members recognize. They love their religion. They worship at its altars. They sing its praises. They believe that anyone who is not a member of their cult is silly, stupid, or foolish. And they will argue with you if you say one word against it.READ MORE
ETR Question: What Are You Most Thankful For?
The ETR Question of the Week: What Are You Most Thankful For? We have lots of answers to this week’s question from both ETR and AWAI staff members. Their responses are still coming in . . . but here’s a sampling of what we have so far. After reading them…READ MORE
The Human Machine
For the great thinkers of the world whose job it is to make sense out of life – from Plato to Will Durant… from Epictetus to the Dalai Lama… from Montaigne to Eric Hoffer – the foundational rules never change. The universal principles of human nature are constants. And in a world of chaos and madness, that’s nice to know.READ MORE
When Desires Collide With Reality
We witness misery every day on our television screens – but when John Travolta’s son died this past January, it affected me in a special way. I connected to that great photograph of the two of them, nose to nose. You could see how much he loved the boy.READ MORE
Some time ago, I received an e-mail from one of my readers, John P., about a close call he had while driving when he was 17 years old. Here’s part of what he had to say:READ MORE
Choice or Illusion?
While it seems like a simple enough proposition, the fact is that choice can be a very complicated subject. I think most people believe “You are a victim of your own choices.” They have shared story after story about how they made bad choices that led to their downfall, as well as good choices that led to great success – often in the face of enormous obstacles.READ MORE
The $10 Billion Coat
The sun was shining, the sky was blue. And the bare-chested young man walking down the street looked like he could have been on his way to the beach. Except… it was two days before Christmas in Northern Montana. Even worse, it was 17 degrees below zero.READ MORE
The Parable of the Talents
Why do some people retire rich and most people retire poor? This question has fascinated philosophers, mystics, and teachers throughout the ages. There have been so many men and women – hundreds or thousands, maybe even millions – who started with nothing and became financially independent that people are naturally curious to know why it happened and if there are common rules or principles that others can apply to become wealthy as well.READ MORE
The Karma Question
Since his sentencing in December, I’ve thought long and hard before chiming in on the latest O.J. saga. Given that everyone is now pretty much in agreement on the character of this psychopathic primate, I’m not interested in getting in a few “me too” jabs.READ MORE
A Little Post-Christmas Holiday Spirit
One of the best things about the holiday season is the Christmas spirit. But just because Christmas has passed doesn’t mean you need to give up that joy. To get yourself back into the spirit – and to find some always-needed motivation – check out The Man Who Invented Christmas: How Charles Dickens’s A Christmas Carol Rescued His Career and Revived Our Holiday Spirits by Les Standiford.READ MORE