The Secret Of Inertia
When we talk about selling, we speak of greed and fear, but never of laziness. Yet laziness and its many emotional cousins (lethargy, indolence, inertia, and procrastination) can make a big difference to your companys bottom line. I was reminded of this yesterday morning. My colleagues and…
READ MOREMake That First, Small Incremental Change – Today
“If you build it, he will come.” -W.P. Kinsella, Shoeless Joe Yesterday, I talked about incremental degradation how you can wreck your business by gradually decreasing the quality of what you do (to save money and make more short-term profits). And I speculated that you can improve your business…
READ MOREHow To Get More Of Your Ideas Into Action
“I have learned never to ridicule any mans opinion, however strange it may seem.” – Sir Arthur Conan Doyle (1859-1930) Malcolm Gladwell, a clever guy whose essays I often come across in the New Yorker, has just published a book called The Tipping Point: How Little Things Can Make a…
READ MOREIntroduction To Writing Space Ads That Boost Your Business
“We promise according to our hopes, and perform according to our fears.” – La Rouchefoucault, MaximsSpace ads are the advertisements you see in newspapers and magazines. For professional copywriters, space ads are great because they are limited in scope and still demand high fees (and sometimes royalties). For the entrepreneur…
READ MOREGetting Yourself Addicted To Success, Step 1
“Want is a growing giant whom the coat of Have was never large enough to cover.” – Ralph Waldo Emerson, The Conduct of Life A few weeks ago, I talked about what I call the junkies secret power. I said Ive always marveled at the ingenuity and assertiveness of the…
READ MOREWhose Idea Is This Anyway?
“Possession is nine-tenths of the law.” – American Proverb Last night during dinner with several business partners, BK said, We all know that in business, ideas are the most important thing. I knew what he meant and it was mostly true . . . but in one important way very…
READ MORELearn How to Give Criticism and Praise
There is something in business (and life) we never learn well enough how to criticize and encourage those who rely on us for advice. Its more than a skill; its an art. Because, like other arts, criticism and praise are always imperfect (so they contain within them both the…
READ MOREThe Junkie’s Secret
“Cocaine habit-forming? Of course not. I ought to know. I’ve been using it for years.” – Tallulah Bankhead (1903-1968) As a teenager I had the impulses of a junkyard dog. If someone looked at me wrong I started barking. This resulted in many scraps most of them against bigger…
READ MOREMore On The Art Of Persuasion – Group Selling Techniques
Sooner or later, you will have to sell something perhaps an idea, a business, or a product in front of a group of people. If you are not prepared, you may have a difficult time of it. Mastering a few fundamental skills of group selling will ensure your…
READ MOREThe Connection Between Your Thoughts and Your Success
”The price of greatness is responsibility.” – Winston Churchill (1874-1965) If you’ve done some thinking about what you want from life, you may have discovered that becoming wealthy is not at the top of your list. This presents a dilemma: If you spend your prime time on some other goal,…
READ MOREHow To Make Sure That Your Best Ideas Are Acted Upon
“You can observe a lot by watching.” – Yogi BerraThere are many benefits to being the boss, but one of the major drawbacks is that your subordinates may not always be honest with you. In an effort to seem agreeable, they may say yes to you when they are thinking…
READ MOREHow To Be A Better Writer – Fast
If youve been paying attention in class for the past two Thursdays, you should have a pretty good idea of how to write good sentences. Now, lets look at the big picture.If you want to be successful, you must master two skills: (1) You must learn how to break complex…
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