How to Get More People to Your Website Part II
We finished part 1 by showing you how to put the keywords in the title and first line of the article. Simple, yet effective advice.
Now we’re going to step it up and apply the advanced SEO magic that will allow you to not only get on page one of Google, but more importantly, to take that number one spot in the search engines for the most competitive keywords in your industry.
After all, according to online research, the top 3 spots on Google get over 58% of the clicks. While it’s good to be on page one, you can’t stop there. You need to keep using the rest of these tips to optimize your website so your content gets found and brings you new prospects and clients into your business.
And yes, this information is just as important for someone advertising their brick and mortar business online as it is for someone selling information products – in fact, it might even be MORE important to the traditional business owner.
By the way, even if you have no computer knowledge you can simply give this list of tips to your teenager or to your webmaster and they will know how to apply this SEO magic. Soon you’ll be getting more people to your website with just a few little ‘insider’ tweaks So let’s look at more tips to help your business out.
4) Use the keywords in Headers like H2 and H3.
When you read an article and it’s a big block of 1000 words of text without any breaks it can be tough to read. Headers like H2 and H3 are focal points for the eyes that help to break up this text and point out important subjects within the article.
Googles algorithm recognizes these focal points of importance so it makes note the words in those headers – put the keywords in the headers, and again, use long tails because then your article will rank higher on those long tail keywords.
5) Use the keyword in the last sentence.
A good closing sentence is usually going to mention again what the article was about. Again the Google algorithm is scoring on this so try to squeeze the keyword in your closing statement.
6) Use the keyword in a picture.
One thing I always see on my client’s sites is cool pictures, but most people didn’t know you can actually tell Google what the picture is about.
It’s called the ‘alt tag’ – you can give your picture an alt tag and it’s another place to squeeze your keyword in. There is a free plugin called SEO Friendly Images – this is a plugin that will set the alt tags on all your pictures to the title of your post.
If you have a blog with hundreds of pictures and you don’t have time to go optimize them you can simply install this plugin and it will give each picture an alt tag according to the title of your post.
7) Make the keyword density of your URL as high as possible – you want a shorter more exact link.
For example: you might have a title of a post “How Bodyweight Exercises Changed My Life”
The URL would be
yourdomain.com/how-bodyweight-exercises-changed-my-life
BUT you can edit the URL to this
yourdomain.com/bodyweight-exercises
If that post is going to be your ‘Go To’ post to rank #1 for a keyword, make sure to optimize the URL.
The suburl /how-bodyweight-exercises-changed-my-life has 35 letters, of which ‘bodyweight exercises’ only accounts for 18 of those letters – so the density is 50%. If you are a computer scoring on an algorithm you would say that ‘bodyweight exercises’ is only 50% of the importance because the words how changed my life must also be important.
On the other hand…
You could use the sub-url /bodyweight-exercises because it has 100% keyword density in the suburl – Google knows that bodyweight exercises must be really important.
You can go back to old posts and edit the URL – if you have your blog setup correctly WordPress should automatically redirect traffic to the new URL.
If you have a keyword that has been stuck for a while try this little tweak and see if you gain a few spots up in the rankings just by doing this.
8] Get some backlinks from your own site just like Wikipedia does.
If my keyword was bodyweight exercises I would go to some of my old posts and link the keyword ‘bodyweight exercises’ to that new post.
If I didn’t have any posts with that keyword I would edit a couple to make the addition so that I could include some internal linking.
There are a few automated solutions for this. There is a no-cost version of a plugin called SEO Smartlinks that will help, and there is also a paid version that has a lot of features and is recommended for larger sites (but for a small niche site the free plugin is perfect).
I also use a WordPress plug-in called Autolinkjuicer because of all the boosting and tracking features it has.
9) Do not think about any of these rules when you write.
Just write the post naturally in your voice and then go back and do minor edits. This is one reason Craig and I make a good team, he writes amazing content and doesn’t think about all these SEO rules and then I go in and make minor edits after. I don’t change the content or the voice. The end result is we are getting our keywords on page 1 in Google in usually 24-48 hours.
There are some other factors involved like building links, but the power of a well optimized article cannot be beat.
[Ed. Note: Rick Porter is the one of the best Search Engine Optimization experts in the world and works for the top Internet Marketers in the world today, in addition to helping major corporations increase website traffic. You can read more of Rick Porter’s step-by-step guidelines to http://clicks.earlytorise.com//t/AQ/AAba6g/AAbocQ/AAShFg/AQ/AURY+A/ypDs.]