Gossip is like a fired bullet. Once you hear the sound, you can’t take it back.” – Paul Myers

Each of us is born with – and develops over time – a set of traits that make up our character. Some of these traits make us more effective; others not so much.

Fortunately, as human beings, we can consciously work on ourselves in order to master positive traits, thus becoming more effective both personally and professionally.

One such trait is positive speech; in this context, speaking positively of others! And while many traits are important, without this one your level of effectiveness can simply never come close to reaching its potential.

To speak positively of – and to – others is to build them, to uplift and encourage them. Please understand, we are not dismissing the necessity of correcting others when that is appropriate. Though, even then, we can typically do so with tact and empathy. The person who takes pride in being “brutally honest” is typically much more interested in being brutal than in being honest.

What we are really discussing is the general theme of speech that leaves our mouths whenever we open it long enough to speak.

Speak positively to others and about others and you’ll create a benevolent context of goodwill that makes you more influentinal, more persuasive, and will generally take you much further than if you habitually speak the negative, including…

Gossip – The Worst of All Speech

A 19th-Century folktale entitled, “Feathers in the Wind” reads as follows:

A young man had been slandering the town’s wise man. One day, realizing the harm and hurtfulness of his actions, he asked him for forgiveness. The wise man, realizing the young man had not really internalized the gravity of his transgressions, told him that he would forgive him on one condition: that he go home, take a feather pillow from his house, cut it up, go the edge of a cliff, and scatter the feathers to the wind. After he had done so, he should then return to the wise man’s house.

Though puzzled by this strange request, the young talebearer was happy to be let off with so easy a penance. He quickly cut up the pillow, scattered the feathers, and returned to the house.

“Am I now forgiven?” he asked.

“Just one more thing,” the wise man said. “Go now and gather up all the feathers.”

“But that’s impossible. The wind has already scattered them. There’s no way to retrieve them.”

“Precisely,” he answered. “And though you may truly wish to correct the evil you have done, it is as impossible to repair the damage done by your words as it is to recover the feathers. Your words are out there in the marketplace, spreading hate, even as we speak.”

Right on!

An Admission of Gossip

Yes, I write passionately about this because I am a former gossiper. I used to speak it, listen to it and encourage it in others. I don’t know why because growing up it was not allowed in my home. But, for some reason, it became a habit, and a bad one.

Then, fortunately, while reading a book which made reference to 19th Century sage who’d dedicated his life to eradicating gossip, I suddenly, and with horror, realized that’s what I had been doing. Not only was it very wrong, it had harmed my career, my friendships, and my sense of happiness.

Right then and there I decided to break that habit and replace it with its opposite. It took a lot of work and focus, but I did it. One of the greatest compliments I now often receive is people saying they’ve never heard me “say a bad word about anyone.”

Actually, “never” is not quite true. I haven’t licked the habit 100 percent but I’ve greatly improved. And my success both personally and in business has increased dramatically as a result.

Speech is powerful. And Gossiip (which I define as “the sharing of any harmful or hurtful information not absolutely necessary to share”) is using that power to the negative extreme. There is practically nothing worse and more destructive.

Gossip ruins lives, assassinates reputations, splits families, alienates friends and can tear through a business organization like a cancer.

Instead, do the opposite. Commit to becoming a master of positive speech.

You might want to write down the following on some yellow sticky notes that you can place strategically in areas where you’ll be constantly reminded (i.e., the telephone and your computer):

“Judge the value of my words before I speak. Speak only what may benefit others and myself. Avoid gossip.”

Replace gossip – or any type of unnecessarily negative speech – with positive speech. You need not perfect it right away, or even ever. But, to the degree you do, that’s the degree you’ll find your life to be a lot happier, peaceful and fulfilling.

Wisdom from Don Miguel

In his wonderful book, The Four Agreements, Don Miguel Ruiz makes the excellent point that words are a creative force. He says: “Your word is the power you have to create.” So true, isn’t it? We may initially think the thought, but before anything happens, it must first be spoken into existence.

He writes:

“Through the word you express your creative power. It is through the word that you manifest everything. Regardless of what language you speak, your intent manifests through the word. What you dream, what you feel, and what you really are, will all be manifested through the word. Your word is a force; it is the power you have to express and communicate, to think, and thereby to create the events in your life.”

Indeed, with words, we create. And with those words we can create good in the world and/or we can create evil. We can help others feel good about themselves or badly about themselves. The choice is ours.

We create much of our circumstances through speech. Indirectly, we speak our circumstances into existence. As leaders and entrepreneurs, what a responsibility that is. We can actually raise a person up or bring them down…with our words.

But, should it be that others actually give us that power to make them feel a certain way about themselves?

I really don’t know. However, that’s just the way it is. And, like any Universal Law or principle, we can embrace it, or we can deny it, but we can never alter or change it.

Certainly that is so regarding the power of speech. And, with its power, comes great responsibility; both to ourselves and to others.

So, for 2014 and beyond, make a decision – not a resultion but a decision– that, when it comes to speech; what you say to others, and what you say about others, will, whenever possible (and it practically always is), be positive.

How will Bob’s advice change the way you act?

[Ed. Note. Bob Burg speaks at corporate conferences and entrepreneurial events. His books (which include Endless Referrals and The Go-Giver) have altogether sold over a million copies. His newest book is Adversaries Into Allies: Win People Over Without Manipulation or Coercion. To get Chapter One, visit www.burg.com]

Bob Burg

Bob Burg speaks at corporate sales and entrepreneurial events. He is coauthor of the international bestseller, The Go-Giver, which has sold over 500,000 copies and been translated into 21 language. To subscribe to Burg’s, “The Go-Giver Podcast” visit www.thegogiver.com/podcast. To check out his Go-Giver Sales Academy live workshops visit www.gogiversalesacademy.com

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