#1 Internet Marketing Tip

I just had a nice and quiet winter weekend here in Canada, working on my Internet Independence presentation for a seminar I’m doing down in Panama later this week. Kind of nice to be locked away and making some progress on big projects.

But last weekend I was out and about down at Disney World in Florida with a lot of info marketers. So there was a lot more networking and high level mastermind going on.

And while I was talking to one of my best buddies, he brought up a question he gets almost every day.

People are always asking him, “What’s your #1 Internet Marketing Tip?”

We laughed of course, because internet marketing is not so simple that you could summarize it with a “#1 tip”.

But over the last 7 days I’ve been thinking about that constantly.

What would I say if I absolutely had to give someone just ONE tip.

What would it be?

Well, here’s what I came up with…and I’m going to give you two answers that are almost the same.

The first one really addresses my #1 tip for all of business, and that is:

You must be unique.

It’s that simple. You could expand on that and say, “You must have a unique selling proposition”, but I wanted to keep it extremely simple.

You can’t be like everyone else. You must be remarkable.

It doesn’t matter if your product works. Listen, I’ve reviewed hundreds of products from business coaching clients, and I think I’ve only told 3 people that their product sucks (although I don’t think I used that exact phrase, but you know what I mean).

It’s very rarely the content that is holding back your business, but it’s almost always the fact that your business is just like everyone else, and therefore you don’t stand out in the market.

Seth Godin’s last book, “Linchpin” (which I think is also his BEST book), covers the need to be unique as well as anything I’ve read.
Add that to your reading list.

Now applying that “unique” tip to my #1 internet marketing tip, I’d say that you need to have either:

a) A unique product
b) A unique way of selling your product or other people’s products

For your product, you need a unique marketing angle that makes it different from everything on the market…


You need to have a unique personality that attracts people to your product (i.e. YOU are different than everyone else, although your product may be “the same” as everyone else).


You need to have a unique system for generating traffic to your website.


You need a unique sales process that results in higher conversions and increased upsells compared to everyone else.

Bottom line:

My #1 business/marketing tip is that you have to be different.

But here’s the good news…

You don’t have to re-invent the wheel.

But you do need to have enough of a difference that allows you to stand out and show that you are not the same as everyone else.

Like almost everything I’ve taught you so far, this is going to take some creative work on your part.

So set aside some time and create ways to be different, or simply focus on highlighting the ways you are different.

By the way, I’d like to hear YOUR #1 internet marketing tip.

Make it known,

Craig Ballantyne

“Differentiate or Die.” – Jack Trout

  • I think you are right Craig, similarly, I think you need to have a personality that people are drawn to, a charisma about you that people look forward to interacting with. There are so many places people can go for information, it is our job to add personality to that information.


    • Anonymous

      Well said Dustin.


  • Just finished reading Linchpin and it really is a good book that gets your mind thinking outside the box and try to really stand out. For me I think the best tip would be to stick to, and know, your market and stay within it. In my case its Fat loss but I try to focus on the Irish market.

  • For me I think the number 1 thing I need to do is take steps everyday toward goal achievement. So if I want to have a product finished in 4-weeks, make sure I have a list of what I need to do and make sure I am crossing things off that list everyday. If I fail to do that then what I actually have are wishes and dreams, not real goals.

    Great post again Craig – thanks!

  • PERSONALITY. Products are a dime a dozen–need to have a personality that resonates with your product’s market audience. Like Dustin above, he has that nice, please marry my daughter personality. Which is what works seeing how his market is mothers. Personality.

  • Tom

    Craig, that’s a tough one to pin it all down to 1 Tip but I think you’re advice is right on track. But as you know, with everything working against you it sometimes takes only a single event (affiliate promotion, viral content, etc) to catapult you to the top overnight. So if I had any one thing to add it would be to have/find a reason/purpose to succeed that is bigger than yourself which will lead to a relentless drive and “never never never” give up attitude. Let’s face it, 99% of people would have given up if they started out like you, trying for years to make it work. But now you’re here and you’ve changed my life and the lives of so many people. Cheers to that.

  • I think you said it before. Never give up. Keep doing all the things you tell us day in and day out and you will get there.

  • Craig

    Can you please add a “PRINT” option to the blog. I want to start printing ALL of these because they are freakin awesome 😛

  • Shaun

    I think you hit the nail on the head with the USP, but I also believe you have to also have to be passionate and enthusiastic. People ultimately buy “you”, not the product your selling and if you’re not passionate about what you’re doing it will show. If you merge your passion with enthusiasm you have an unstoppable force because when you set yourself on fire, people will travel miles to watch you burn.

  • Hello Craig,

    I agree with you 100%. If you have a product/service that is something that people really want to spend money on (you have a unique offer that is something people really want to buy) everything else in internet marketing is fairly systematic.

    1. (If you get this step wrong everything else is likely to fail) You have something to sell that people really want to buy (unique offer)
    2. Then you just have to get at least 1 good traffic source that converts into sales.
    3. A great sales letter that turns visitors into customers
    4. A way to accept credit cards and deliver your product (info product etc)

    From my experience if you get those core things working you can then bolt on more money making tactics later on, but you have to get the core workign first.

    Thanks for the great post. I’m waiting for more 🙂