Nothing and Everything to do with the Internet

Today, in my fitness business, I wrote something that had nothing to do with fitness at all.

Of course, more people opened the email than usual, and more people commented and gave feedback than had the article been about sets and reps.

There’s a lot to learn from this…even though the content has nothing to do with the fitness – or the internet either. It also has everything to do with the internet.

Subject line: a bittersweet personal note

Text:
Today’s article has nothing to do with fitness…I hope you don’t mind.

It’s just a little personal update I wanted to share with all of my friends, including you.

From time to time, everyone has days in their lives they will remember forever. Yesterday was one of them.

Yesterday, we sold the farm.

Ever since my dad passed away in 2008, it was inevitable.

But after over 40 years of her living in the same house, and after 36.5 years of me having a bedroom in the same northwest corner of that house, it was time for my mom to sell the old homestead and move on.

The house is just too big for one old little lady.

Plus the farm comes with a…

********
You can read the rest of the email here:

=> Things change and time keeps ticking away

Big lessons from nothing,

Craig Ballantyne

“Life is like a snowball. The important thing is finding wet snow and a really long hill.” – Warren Buffet…

…the sooner we can find ‘our thing’, ‘our purpose’, and ‘our mission’, the sooner we can get it going, build momentum, and start making our lives and businesses into what they have
the potential to be. Keep searching, keep working and keep going. Never give up.

  • Lisa

    Hi Craig,

    First of all I want to say a huge thanks for the weekly dose of inspiration and helping me stay motivated. Your last paragraph really struck a chord with me “…the sooner we can find ‘our thing’, ‘our purpose’, and
    ‘our mission’, the sooner we can get it going, build momentum,
    and start making our lives and businesses into what they have
    the potential to be. Keep searching, keep working and keep
    going. Never give up.”

    What I wanted to ask was, how do you figure out what your “mission” is? I truly believe I am destined for more than a 9-5 day job. But I don’t know where to start! Can you recommend any reading (books or articles) on how to uncover your mission? I feel like I’m stuck in a 9-5 job with rules and processes that you almost feel like you are suffocating from other peoples lack of passion for what they do? Which in turn stifles the results you are able to achieve. (for me anyway, and I hate the feeling that brings). I want to do more, achieve more, be somebody. Where do I start!?

    Thanks Craig! Lisa

  • Lisa

    Hi Craig,

    Thanks for the info Craig, this and the extra detail in the other article have helped me greatly. I’m going to order some of the books and get to work on my vision : ) Thanks, Lisa