New SEO Guidelines

“The pigs are getting slaughtered,” Nicky said. “The Big G is wiping out everyone.”

“Whoa, Nicky, slow down. What are you talking about?” I replied, half-hoping she was referring to literal pigs, and thus, bacon.

Alas, she was not.

“Let me explain,” she continued in the dark alley where we were meeting outside the Round Robin Bar…

The Big G has wiped out these things called, ‘blog networks’. That’s where a lot of Internet Marketers were building links back to their sites. One guy at the Big G has even gone on record as saying ‘We are out to punish these guys.”

“It’s really changed the game.

“But for good. Here’s why…

“The Big G is rewarding websites with good quality content and truly deserved back links. Not back links that were bought from one of those blog networks.

“Ironically, the websites that did the least backlinking are now more towards the top of the search engines. The Big G is, believe it or not, rewarding the LITTLE guy.

“But like I said, they are slaughtering the pigs. So here’s what you need to do…

1) Create a destination site where you put all your best content, and EARN your links. You need to put up good content that REAL people talk about. There’s no way to cheat the Big G on getting backlinks anymore.

Become the “go-to” authority site and expert for your niche market.

2) Add the social media buttons (FB Like, Google +1, etc.) to your site and encourage real people to support your site by clicking on those.

Do NOT buy “Likes” on

The Big G will whoop you for that.

3) Continue to work on building connections with REAL authority websites in your industry.

Get your articles published on those sites with REAL backlinks back to your site. That’s the best way of getting links these days,” she explained.

“Thanks Nicky, my readers will appreciate this. Those 3 steps are simple and effective…maybe not easy, but simple,” I admitted. Then, just before she was about to disappear back into the night, I asked one more question, “So Nicky, just to confirm, there’s NO value in using old SEO methods to get backlinks to your site?”

“Actually Craig, this is where it gets kind of weird,” she replied in a hushed tone.

“The old method of using blog networks to send thousands of links to YOUR website will no longer work, and again, that’s good news for the little guy, HOWEVER…

…getting lots of links from those old ‘bad’ sources still works, for get this, websites owned by Google.”

“That means you can send all types of links to your youtube videos, and they won’t get punished. You it also looks like you can use the same linking strategies for Amazon e-books. I see that your Goal Setting ebook is already at the top of page 2 and you just put that up last week. Nice work,” Nicky explained with a wink.

“Yeah,” I replied, “I’ve got an expert working on that…if we can get it to the top of page 1 then I’ll be telling the world how we did it…but we still have some work to do.”

And with that, we both turned up collars and went our separate ways, slinking off into the dark night, always looking over our shoulders to see if we were being followed.

As the SEO-world continues to change, I promise to keep you updated on what works for free traffic. Stay tuned.

Now to our regular QnA (pretty short this week)…

Q: Craig, I can’t make the Denver Mastermind, do you do any other coaching?

Answer: The only coaching I do is the fitness info mastermind (it requires a 12-month commitment) and that isn’t with Matt Smith.

I also do an executive coaching program via telephone, but that is only for CEO’s and owners of companies doing $2Million per year or more.

If you fit that description, contact Stephanie at and we’ll get you set up.

And some feedback from an Underground and ETR Bonus Day Attendee:

“Thanks for putting on the bonus ETR day at Underground 8.

You all were more than accessible. Like when there is a party, and the hosts graciously tolerate the people who stay past the closing time…. You were gracious hosts, and took time to answer anyone who wanted to approach. So, thank you for that.

Also, even though I didn’t have a chance to get ‘grilled’, the ‘Hot Seat’ set-up was cool to see and I think people were able to apply other’s problems/solutions to their own business.

A little background on how I ended up at this event. I first heard of Craig through Sovereign Man. Based on the recommendation from SM, I gave Craig a try… these have been the only two email newsletters that I open everyday.

The energy at Underground 8 was infectious (in a good way) and I was able to meet people I otherwise would not have. So thank you for exposing this, Craig. I would not have even known of it if not for you.

Further, if any part of this gets published, and there are still spots left…I would say anybody on the fence for attending the Denver Coaching Session, just do it. There will
never be a perfect time.

I would do it, but that’s  the beginning of Holy Week and I have prior commitments. Plus, it is too soon after the Underground as I would like more time to implement what I
learned and see what works. Needless to say, I will be on the lookout for any Coaching Session that may follow.

Thanks again, for passing on the info for Underground, I already signed up for next year.” -Travis

Thanks Travis. We’ll see you again at Underground next year, if not sooner.

Until then, there is still one more spot, and 7 days left to go until Matt Smith and I do the personal coaching session in Denver next week.

If you’re on the fence, as Travis says, “There will never be a better time to do this.”

Time for you to take action.

Join Matt and I in Denver next week – find out more here

See you soon,

Craig Ballantyne

“You can make your life anything you want it to be.”
– Ted Nicholas

“Despite what the mainstream media implies, the TRUTH is that you have a LOT more control over your life than most people think. You can choose to change your situation. Your happiness, satisfaction, and success is up to you – and you alone. Don’t let anyone convince you otherwise. Take control. Live the life you desire and deserve.