Networking is for chumps

I’m about to contradict myself.

And upset some folks…so if you’re easily offended, probably best to delete this email and look for tomorrow’s email – it has a cool special gift in it for you.

But today, we need to look at an elephant in the room.

A stinky elephant that no one likes. Otherwise, I couldn’t care less if there was an elephant in the room.

You see, in the past, I’ve told you that it’s important to be out there connecting with people and networking.

Well, today we’re going to deal with the harsh reality.

Networking is for chumps.

When I think of networking, I picture a side room at a seminar filled with people who have just one mindset.


Okay, maybe two, with the other being:


And you know what you get when you put a bunch of wanty, needy people in a room?

A bunch of business cards you’ll never look at again and a cheap buffet that’s empty within 5 minutes.

Networking like that is for chumps.

So what’s the solution?

Attracting people into your life.

And there are 3 ways to do that. Fortunately, Dan Kennedy has listed them time and time again:

#1 – Be somebody.
#2 – Do something.
#3 – Be somewhere.

Most people can handle item #3, but never do anything about parts 1 and 2 of the formula.

Time to take a good, hard look at what you bring to the table.

Is it something other people would benefit from?

Can you create a “blog post of a lifetime” that will get people to sit up and take notice of you in your industry?

(Read about that here: =>

Can you interview other big names in your industry so that you’ll have a prior connection before meeting at a seminar?

Is there a really cool report or video that you can create that other people will want to talk to you about?

What can you do today that will attract other people in your industry to come to you and want to be part of your world?

That’s the key to getting ahead.

And that’s not networking.

That’s connecting. Masterminding. Meeting up.

Start with these 2 simple steps from the plan:

Be somebody.
Do something.

So that when you go somewhere, you’ll be ahead of the crowd.

Get started now,

Craig Ballantyne

“The world does not reward average people well so I will be extraordinary.” – Ted Nicholas

  • People must be hearing about you, know who you are and be talking about you. If they don’t, you are not taking enough BIG action.

    Rick Kaselj

    • Anonymous


  • Carl Paret

    I truly enjoyed reading’s today’s entry! If had a facebook account I would have hit the “like” button (laugh).

    Having been to networking events where I was dealing with individuals I felt did not care about anything else than landing a sale or others who strictly seemed interested about how I could help them. I have become a little jaded about such formal events. I’d rather think of ways to build solid contacts first — not based on needs either. With this in place, in time I firmly believe, ways we can create opportunities to help one another. Relationships is first and foremost about people and I think this has been forgotten by many in this heavily socially-networked iGeneration.

    Keep up the posts; I’m enjoying them!

    • Anonymous

      Thanks Carl, greatly appreciated.

  • I agree. You could even say that networking is for Chumps AND Chump killers.

    Because there is so much opportunity, there are so many scrupulous people who will not hesitate to take advantage of the newbies.

    It’s definitely a world where the only people who succeed are those who can fail, get back up, fail, get back up, and so on AND who can do that until they don’t get knocked back down again.

    The naysayers are people who stopped after a failure, and it seems like the more and the bigger they complain, the more likely it is that they failed less.

    It’s a great industry and I hope anyone looking at it will hang in there. Remember, failure is quitting. Failure accompanied by a learning lesson is another step toward success.

    Enjoy the JOURNEY as well as the DESTINATION,

    Kurt Gross in Tennessee

  • Dan


    This is one of the best piece’s you have put out there (and that takes some doing as daily I gaining knowledge from you emails) – loved it. It is so very true.
    Unless you are a somebody, have done something to stand out why would anybody have any interest in you.

    Great stuff – keep it coming 🙂

    • Anonymous

      Cool, thanks Dan.