Networking is for chumps

I’m about to contradict myself.

And upset some folks…so if you’re easily offended, probably best to delete this email and look for tomorrow’s email – it has a cool special gift in it for you.

But today, we need to look at an elephant in the room.

A stinky elephant that no one likes. Otherwise, I couldn’t care less if there was an elephant in the room.

You see, in the past, I’ve told you that it’s important to be out there connecting with people and networking.

Well, today we’re going to deal with the harsh reality.

Networking is for chumps.

When I think of networking, I picture a side room at a seminar filled with people who have just one mindset.


Okay, maybe two, with the other being:


And you know what you get when you put a bunch of wanty, needy people in a room?

A bunch of business cards you’ll never look at again and a cheap buffet that’s empty within 5 minutes.

Networking like that is for chumps.

So what’s the solution?

Attracting people into your life.

And there are 3 ways to do that. Fortunately, Dan Kennedy has listed them time and time again:

#1 – Be somebody.
#2 – Do something.
#3 – Be somewhere.

Most people can handle item #3, but never do anything about parts 1 and 2 of the formula.

Time to take a good, hard look at what you bring to the table.

Is it something other people would benefit from?

Can you create a “blog post of a lifetime” that will get people to sit up and take notice of you in your industry?

(Read about that here: =>

Can you interview other big names in your industry so that you’ll have a prior connection before meeting at a seminar?

Is there a really cool report or video that you can create that other people will want to talk to you about?

What can you do today that will attract other people in your industry to come to you and want to be part of your world?

That’s the key to getting ahead.

And that’s not networking.

That’s connecting. Masterminding. Meeting up.

Start with these 2 simple steps from the plan:

Be somebody.
Do something.

So that when you go somewhere, you’ll be ahead of the crowd.

Get started now,

Craig Ballantyne

“The world does not reward average people well so I will be extraordinary.” – Ted Nicholas