Message of a Lifetime

Imagine one day that you’re going through your mail…

…bill, bill, junk mail, checks from Clickbank, and oh, looky here, an invitation to speak at TED.

(TED is where the world’s leading thinkers and doers gather for an event many describe as the highlight of their year. Attendees have called it “A 4-day journey into the future, in the company of those creating it.” Basically, you’d be the Steve Jobs of your industry if you were invited to speak there.)

Now stay with me…and imagine what you would say if you had just 20 minutes to give the speech of a lifetime about your work.

What would you say if that speech was to define your legacy?

How would you WOW the world?

Tim Ferriss once told me that a single blog post could make a business.

That’s right, ONE post. ONE message.

Not 5 posts a week, but one single super powerful message.

Your message of a lifetime.

Your Best. Article. (Or Video.) Ever.

What would you say?

I’ve been talking about this idea for over a year now, and yesterday I read an article is the perfect example of this.

It’s by my friend Jim Wendler, and if you have any competitive drive in you, it will make you want to run through a wall.

But before you read it and create a new entrance into your kitchen, I want you to imagine a little bit more about what you would say if you only had ONE message you could share with the world.

Again, what would you say if that message defined your legacy?

Think about it.

Now go read Jim’s article here to help you formulate yours:

Once you’re done that, and if you haven’t ran through a wall (or if you have and you’re still conscious), then go and read my formula for creating your message of a lifetime here:

Your post of a lifetime should elicit jaw-dropping, eyeball-bulging responses among your readers.

It should send chills down their spines.

And it will set you apart from everyone else in your industry.

Dare to be different. Turn heads. Stand out.

Who knows…maybe one day TED will come a calling on you.

Leave your legacy,

Craig Ballantyne

“There are two kinds of people in the world: the ones that protest and complain and want fairness despite never having earned it, and the ones that fight their butts off to be important and make a contribution. You have to earn the right to be treated fair.” – Jim Wendler