Why You Want Your Customers to Say “No”

Why You Want Your Customers to Say “No”

What does the biggest generation in the American workforce right now value most in a job? The answer: Autonomy. It’s no wonder books like Greg McKeown’s Essentialism or James Altucher’s The Power of No or Cal Newport’s Deep Work are flying off shelves. The word...
THIS ARTICLE IS ALL ABOUT YOU, THE READER

THIS ARTICLE IS ALL ABOUT YOU, THE READER

Full disclosure: Today is a holiday here in Canada, where I’m writing this. In your best interest and mine, I’ll keep today’s article brief. There’s an ongoing debate in the advertising world about sales copy. Advertisers have been arguing for years over what sells...
A message from an ETR sponsor

A message from an ETR sponsor

Please listen to this. It could be the most important 15 minutes of the year for you. If you’re struggling to get ahead in your business, what Bedros says (when he answers my question at 46:15) is essential for you to hear. He goes on a rant that will fire you...
How to Craft Presentations that Sell

How to Craft Presentations that Sell

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” — David Ogilvy,...