A big article about your business in a publication (online or offline) – or even a brief mention on television – can catapult you to a whole new level of success. That kind of exposure just can’t be bought at any price. As a result, there are hordes of businesses trying to attract the media – and that makes it difficult for you to stand out from the crowd. Difficult… but not impossible.
For example, let me tell you about a technique I used to catch a reporter’s attention and get enough free publicity to transform myself from a starving ballroom dance instructor into one who was completely booked with a waiting list several hundred names long.
I sent the reporter a letter inviting her to watch one of my dance lessons – any one that she wanted to see. I also told her that I had so much confidence in my ability that I would happily take on the challenge of teaching her any dance she wanted to learn… no matter how complicated and no matter how many “left feet” she had.
The reporter was intrigued by my proposition. She came. She saw. She learned how to dance the tango. And she wrote a great feature article about me for her paper. The rest is history.
If you can come up with an idea that a TV or newspaper reporter might be able to turn into a good story, you can practically guarantee that you’ll become “newsworthy.” And with exposure like that, you’ll have customers knocking down your door.[Ed. Note: Getting publicity for your new business can be tricky. But Paul Lawrence has dozens of secrets to getting the media to pay attention to you. Get the details here.]