How to Get Affiliates

Yesterday one of the biggest success stories in my Mastermind group sent us an email explaining how he just wrote his first check to pay out affiliates.

He was super excited and said, “Best money I ever spent!”.

When you get your first affiliate to make a sale for you, you’ll confidence will skyrocket. It will almost be as good as the day you made your very first sale on your own.

I know, because I still get excited when a new affiliate emails me and says they made a sale for Turbulence Training. In fact, I just received an email like that yesterday (Thanks Kevin!).

And you’ll soon find out that almost every successful internet business owner owes a lot of their success to affiliates.


Getting affiliates is tough, right?

Well, here are some of the best tips to get affiliates on board and promoting your product.

First, you need to start with the right mindset.

When going about getting affiliates, you have to remember that your goal is to sell them on promoting your program.

You also need to realize that your #1 goal with your program should be to make your affiliates as much money as possible, because in ALL cases, one way or another, affiliates are paying to get people to your website.

Your affiliates might be paying in money (by buying traffic to go to your site) OR they will be “paying” in time by building an email list of their own and sending those people to your website OR by submitting articles to directories, etc.

So your website must give your affiliates the best return on their investment for their time and/or money. To do that, you’ll need to have these 5 golden rules in place if you want to attract affiliates:

1. High affiliate commissions (both % of sale and total $$$ amount)

2. An amazing offer

3. Sales copy that converts visitors into clients

4. Low refund rate

5. The opportunity for recurring commissions and/or back-end sales

Plus, you also need to do the work for your affiliates, by writing promotional emails, articles, and even Pay-per-click ads. I also like to create content that my affiliates can give away as a bonus to their readers. But that’s not all…

When contacting new potential affiliates, you should always go with a gift for them. It could be the promise of proven commissions (by showing them what results past affiliates have had), or with a bonus report for their business that fills a whole in their offer.

There are so many things you need to be doing when properly wooing an affiliate. And to top it all off, you have to be out there constantly looking for new affiliates/joint venture (JV) partners to contact – make a goal of contacting one new affiliate/JV everyday.

As big-time Internet Marketing guru Ryan Deiss once told me, he spends a LOT of his time, “Working the JV relationships hard.”

So when it comes to affiliates, don’t think about yourself, instead, think about everything you can do to make your affiliates happy.

I’ll cover how you can cover those 5 golden affiliate rules in future emails.

Do everything you can to help others help you,

Craig Ballantyne

“No one has an obligation – moral, legal, or otherwise – to ‘work his way up through the ranks’. Every human being possesses an inalienable right to make a unilateral decision to redirect his career and begin operating on a higher level at any time he believes he is prepared to do so.” – Robert Ringer

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  • Hey Craig,

    I love the daily emails!

    Quick question – People often talk about giving affiliates a high percentage, but also giving a high total $$$ sale. However, you recently suggested starting with a product at a lower price point and then working to add value later. 75% of a $19.99 product isn’t very much.

    Would this not turn some affiliates off? Or do you believe this would result in a greater total number of sales thereby creating more revenue for affiliates?

    • Anonymous

      Mark, that is covered in the original article. There is the 100% commission option and a $19.95 product is really easy to promote for a high volume of sales.

  • You’re right. Sorry. I did see that. For some reason I thought that the max commission you could offer on Clickbank was 75%.

    • Anonymous

      75% is the maximum. You have to do the 100% deal manually.

  • Hi Craig,

    What do you do if your produce is new and you cannot proves your conversion/refund rates?


    • Anonymous

      Nina, then you need to become a master of persuasion to convince someone to take a chance on you. You must prove to them that your idea is unique, and superior to all other options out there.

  • Our affiliates like our lifetime commissions. For some reason my experience is that if they can earn for the life of the customer they referred they will be more than willing to sign up as an affiliate.

    I am paying out affiliates for their referrals that are 5 months or older. They are building up a nice reoccurring income in my opinion. I did this because I know what I would want if I was an affiliate.

    Our affiliates are responsible for about 40% of our customers and that says a lot.

    I hope you find the right way to build your affiliate list.

    Good luck,
    Jonathan Smith
    Founder/ CEO

  • A.M.


    Hypothetically speaking, let’s suppose I have roughly 5 0r 6 professional athletes that are both USING and WILLING to endorse a fitness product / program that our client has developed (we are the web dev team). In fact, he is their personal trainer, and one of the clients is A-List sports celebrity with roughly 4 million twitter followers and 2.5+ million facebook fans.

    This is a physical product (fairly expensive to produce) combined with an online membership training package (6 month bundle and recurring thereafter). Looking at a target launch price between $199 and $299 US depending on the membership options (think P90x competitor).

    This is a new product, and I’m looking for advice on how to get some quality affiliates that can drive traffic for our initial launch. I’d like to sell minimum 3000 units right out of the gate. It’s possible we could easily get that simply marketing to our athlete’s fans via twitter, but I’d also like to get some quality affiliates on board for the long haul. I’m fairly new to the affiliate space, do you have any advice. Given our packed sports celebrity lineup (athletes from FB, BB, BK and Golf all currently using the product and training with our client), and our fixed production costs on the product itself, I’m looking for some advice on how to best pickup some good affiliates who would like to work with us to market this product.

    I think the fact that these athletes literally SWEAR by the product and workouts that we have a true winner with mass market appeal (eventually infomercials and the works), what do you suggest, or can you help point me in the right direction of how to best open this up to affiliates in a way that will appeal to them?

    There would be opportunity for not only commission on the initial sale, but also ongoing commission for the virtual training and membership site that would provide for a good LTV on each customer sale.

    Drop me an email, and let me know if you’d be available to help point me in the right direction.


  • Robyn

    Hi There,
    Im looking to work with affiliates but im not really sure where too start, would anyone be able to help guide me with who to work with? I looked at but they want an additional 30-40% on top of what you pay your original affiliate. Any advice would be much appreciated.

  • Thanks for the great tips. We are looking at lifetime recurring payments for our affiliates for our websites as they come with ongoing hosting fees. One of the things that we are looking at as a business plan forward is offering lower priced websites as they would be an easier and more attractive sell for our affiliates.

    One of the challenges as we move toward this model, of course, is getting new affiliates. Hopefully that will get easier with time!