Time to switch back to a daily message on how you can get more traffic to your website.
And once again, the info comes from my friend, Rick Porter.
ME: Rick, recently one of my websites started DROPPING in the search engine rankings for keywords. What happened?
Rick Porter: “Your website is what’s known as a “static” page, because the content doesn’t change. And Google doesn’t reward that type of site as much anymore, even though you have lots of links pointing to that site.”
ME: So are back-links still the most important aspect of search engine optimization, or does it really depend on the “type of website” you are using?
Rick Porter: “It’s now a combination of everything. Google is trying to add
as many factors as possible into their search ranking algorithm.
“One reason static pages are getting harder to keep ranking high is because there are competitors posting fresh content on non-static pages…and Google loves fresh content.
“For example, if I had a 5-year old static page about the iPhone it would be completely outdated now…and Google doesn’t want that showing up at the top of the search rankings.
“This is why I believe Google trusts fresh information over older information.
“Fresh information is what keeps BLOGS consistently outranking static pages and ecommerce sites. Ecommerce sites have to put a tremendous amount of linking power behind their sites to outrank bloggers.
“The Google ‘Caffeine’ update (what they called their latest change in their search ranking algorithm) from last summer put an incredibly high amount of power behind freshly written content.
“In fact, it may have given too much ranking power to new content and they have since rolled back some of those changes. You’ll even see more on more on page 1 they are trying to put in news feeds and news from people’s Twitter feeds.
“Backlinks are still the most powerful part of the equation, but once you get onto page 1 and especially into the top 3 you’ll find that you really need to be on your game with fresh content, fresh backlinks, and really great onsite SEO factors to stay at the top.
“If you neglect these things you will start to lose your rankings.
“Static pages to Google look like unkept houses where the owner may no longer be around, and with all the millions of pages of content out there they are not going to let the “content with the cobwebs” stay at the top of the rankings forever, unless the owners come back and start adding more value.
ME: Okay, very helpful, and great analogy. So starting from scratch, would this be the best plan of attack for a new website?
Build a wordpress site with at least a few articles, and then add new content at least once per week?
Rick Porter: “Depending on how much time you have I would put up at least 3-5 articles per week for the first 4-6 weeks.
“Once you have the blog established and running you can add an article a week or a couple a month to keep it fresh.
“I wouldn’t let it sit and do nothing though, or you risk Google seeing it as another forgotten blog building cobwebs.
“Get some fresh backlinks to each of your new posts from blogs, social bookmarks, and article directories and make sure to link your articles together, and you’ll have the start of a very healthy blog that starts getting search engine traffic.
“Keep your most important highly focused keyword article as a sticky page to make sure your homepage has good keyword dense content for what you are trying to rank for.”
Simple plan. Big results. And you don’t have to pay big bucks for traffic or fancy websites.
Let me know how this plan works for you,
I am absolutely sure that everyone, no matter who they are, can succeed if they put their mind to and follow a set of proven success strategies. I have no doubt that if you persist, you will succeed.