Fear of Failure

I failed to reach a major goal last week.

So on Sunday morning, I beat the frustration out of myself with a hard-core workout at Powerhouse Gym in Tampa, Florida.

I hit their outdoor “Gauntlet” area where I did heavy sled drags and Sledgehammer tire smashes, followed by tire flips and MMA dummy carries, and then finished with prowler pushes. I was exhausted at the end of it, but feeling a lot better.

And while I trained, I composed this email in my head, because I wanted to address your fear of failure.

I know that fear of failure is one of the biggest factors holding you back from website business success.

So many readers told me this in the survey you filled out a couple of weeks back.

“I have a fear of my product not being good enough even though I know the content is solid. It’s all about fear. I have been reading about this stuff for 5 years but I’m terrified.”

“How do I break through the fear of failure to get moving?”

“I need to overcome the fear and inertia of getting started.”

So much fear…and to be honest, I was surprised.

After all, what are you scared of?

Failing?

Who cares, I did that last week, and over 91,000 people know about it.

Let me explain.

For weeks I had been telling my fitness readers about my Turbulence Training Certification. I truly believed that I could convince 50 personal trainers to join my mission of helping 1 Million men and women transform their lives.

I put that out there in several emails, a 20 minute video, my life’s vision, and several other pieces of content, all sent to my 90,000-plus readers and 9,700 Facebook Fans.

Everyone knew my goal.

And I failed to reach it.

By the end of day Friday, I had only 25 trainers join me. I missed my goal by 50%. Some would call that a failure.

So let the haters hate. Let the Schadenfreude begin. Let the doubters rejoice.

But I don’t care what other people think, and I quickly re-framed my failure to the reality that this was still a fantastic result.

25 trainers have joined my mission. Ten years ago I would never have imagined that other trainers would believe in me so much.

Now I’m twice as motivated and inspired to work harder on my mission, and to help those 25 trainers who have put their faith in me.

I haven’t failed.

I just shot for the stars and landed on the moon, right?

“The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.” – Michaelangelo

So you have two choices…

1) You can sit at home, paralyzed by the fear of failure, worried that what…that someone, somewhere on the Internet, someone that you’ll never ever meet, will laugh at you? Scared that your obnoxious brother-in-law who already thinks you’re a failure will now have “proof” that you are? Whatever it is you fear, your first option is to let it kill your hopes and dreams, do nothing, and never know what could have been.

or…

2) You can give up your excuses, you can banish your fear of failure, you can stop caring about what others think of you, and you can take action on your dreams.

Listen, critics will always find something wrong with you.

There are “hate sites” devoted to Mother Theresa, for crying out loud.

If people hate her, there’s going to be someone who hates you.

Get over it.

Lose the fear of failure. Pardon me, lose your SELFISH fear of failure, because for every day that you selfishly protect your ego behind the veil of inaction, someone with REAL
problems sits at home without your solution.

So they suffer…but at least no one thinks you’re a failure, right? Yeah, right.

By the way…a little bit of politically incorrect truth for you…plenty of people already think you’re a loser and a failure. That’s human nature. Not everyone loves you.

I know. Shock! Horror!

But it doesn’t matter what those people think. GET OVER IT.

It’s time for you to give it up, to crush your fear of failure, and change the world for the better.

Tomorrow I’ll show you someone who did exactly that.

Fail forward fast,

Craig

“The failure to act is much more often the product of inner, emotional resistance than external resistance.” – Dan Kennedy

  • Hi Craig,

    I’m definitely one of those who struggles to get things done so this is clearly a message for me. The daft thing is that I already coach this stuff elsewhere. When planning races with runners, I constantly talk about how do you define winning. Sure, only one runner can finish first in a race but every runner can win. I think part of my problem is that I haven’t defined what winning is in terms of an internet business – I have a vague dream that seems unachievable. Because it is not clearly defined, it probably is. So, failure appears inevitable.
    The solution? Just do it – even of it’s not perfect, even if I think no one cares or everyone will laugh, even if it is not up to the standard of my dreams – JUST DO IT!

  • Great Post Craig. I’ve been failing for the last 2 years, but, it’s helped because I have learned so much from it and I can see myself getting closer each time to the ultimate goal that I have.