Graduation is near, and Automatic Wealth for Grads …and Anyone Else Just Starting Out is now stocked, displayed, and ready to go in bookstores across America .
Day 1 of our launch begins here at ETR. As marketing manager for this campaign, I turn on my computer first thing in the morning and I need to make my decision. Do I go straight to Amazon.com and see what ranking we have achieved so far … or do I go about my normal routine?
My excitement about this launch gets the best of me. I go straight to Amazon and see that we are at #12. I start thinking of what can we do to generate buzz about Automatic Wealth for Grads… and hit #1. I start thinking, “This book needs to top The Da Vinci Code. Anybody who is anybody … anybody who has a brain … anybody who wants to better himself or herself … needs to read this book. And to give this book to everyone they know.”
So while I am thinking, I open my e-mail … and I have a message from Michael Masterson himself. “Open up the spigots, Eva. Get us to #1!” I will be damned if I fail Michael Masterson. And I will be damned if I fail this book. I know – personally – how important this book is. It’s for recent grads, sure … but it’s also for “Anyone Else Just Starting Out.”
And here I am, a 31-year-old, successful woman, who has learned more from this book than I ever thought possible. Automatic Wealth for Grads … and Anyone Else Just Starting Out explains how to save for retirement – even if you’re not making a huge salary. It lays out exactly what you need to do to increase your income. It even describes how you can bypass all the other job seekers out there to get a new job. And it gives techniques for enjoying every minute of your success along the way.
So my frenzy escalates. I call Patrick Coffey and we brainstorm more ways to promote Automatic Wealth for Grads… and the calls begin. We call Clayton Makepeace’s team, and they are on board. We call Bob Bly’s team, and they are eager to help. We call Brian Tracy’s team, and Brian himself wants to read the book. All of them want to help promote this book to their subscribers, because they know just how much it offers.
We need to let ETR readers know that this book is a must-read for their graduating children, grandchildren, nieces and nephews. We need to let our readers know that even if they’re already successful, they can still learn new ways to build their businesses or strike out with their own ventures. We need to express just how important this book is for ANYONE who’s just starting out – whether they’ve changed jobs, switched careers, or just finished school. And all of this before 9 a.m.