3 Ways to Create Products Fast

Most people don’t know this, but my business is heavily influenced by musicians. I look to them for inspiration, creativity, and ideas on how to use Facebook. Seriously.

And recently, one of the musicians I’ve been inspired by is the legendary Neil Young.

Now I’m not claiming to be as talented or influential as Neil Young (not even close), but I would love to remain as significant (to my industry) as Neil has remained in music.

After all, Neil Young finally won his first Grammy award last year, and then won best rock song at this year’s awards at age 65.

Imagine that, a guy that has been in the industry for decades, finally winning best song against all these youngsters.

Admirable, to say the least.

What I really appreciate about Young is how he has remained so productive. He’s released dozens of albums, and never seems to be taking time off.

And that fits perfectly with one of my strongest beliefs about succeeding in internet marketing, that my friend Perry Belcher once said to me at a Mastermind meeting:

“The people with the most products make the most money.”

I believe it.

Now it is not ALWAYS true – I know guys that have one main product and make way more than me – but producing a lot of products and content makes it easier for you to succeed.

We’ve talked a lot about finding the right market to work with, but not so much about creating products.

So here are three ways to get your products done fast:

1) Leverage your past work

If you’re an expert in your market (as you should be), all you need to do is go into your past archives of work, find what has been most effective for your clients, and package that up for your website business.

It literally should not take you more than a weekend to create a couple of great products this way.

Don’t think that you have to start from scratch or re-invent the wheel every time you create a product. Instead, take what you already know will provide massive value to your
readers and sell it.

2) Leverage your contacts

This week, I’m launching my biggest project ever, and so I’m literally as busy as I’ve ever been, but I still need to get my Workout of the Month out by Friday.

So I contacted one of my friends and asked for some help, and we’ve partnered up on a product that I know is going to be one of my best monthly workouts yet. I might have to make this a habit. Can you leverage your contacts like this?

3) Leverage your time

Since I’m so busy, I’m going to turn it over to my Mastermind client Rick Kaselj of http://www.ExercisesForInjuries.com for our final tip.

Here’s what Rick did when he found himself with a free time slot and an empty meeting room…

From Rick:

I had an exercise course scheduled for this past weekend, but I had to cancel it. Since I had the rooms booked, I decided to record some new products.

In the rooms they have big screens and LCD projectors which you can access with a laptop.

I got a model and someone to help with the video recording by contacting a local university saying I need some volunteers to help me with a course. They got to meet me, talk with me, learn from the presentations, be able to put me down as a reference on their resume and earn some CECs.

In return, I got someone to watch the video camera and be a model for the assessment and exercises. I spent 2 hours on Friday working on the power point presentations and created three products on Saturday:

1)  Ending Shoulder Pain – 6 videos
2)  Exercises to Keep Your Running Injury Free – 1 video
3)  Ending Elliptical Knee Pain – 1 video

The video was not perfect, it was good.  The sound was not perfect but good. Most importantly it is DONE.

I have a tripod and borrowed my father-in-laws video camera.  I brought my own exercise equipment. I brought my own lunch and snacks. My only cost was gas to the venue.

Hope this gives you some ideas to finish products fast.

Rick Kaselj of http://ExercisesForInjuries.com

****************
Thanks Rick.

No excuses.

Get it done,

Craig Ballantyne

“Keep on going. Burn! Go! Keep going or you’ll disappear. If you want to go, go! Go big. Try to do it. What I do next is important as anything I’ve ever done.” – Neil Young, explaining to Neil Strauss by what he really meant when he sang, “It’s better to burn out than to fade away.

  • This is an awesome, awesome post. Very powerful stuff here. Often times, we overlook or undervalue content that we’ve already created in the past. Sometimes being an “expert” means we don’t realize how skilled we are and we take our knowledge for granted — something we must be very careful about! -Geoff

    • Anonymous

      Thanks Geoff,

      Craig

  • Hi Craig,
    I have lots of questions. The more I read your posts the more motivated I am becoming. However, I’m stuck. Every info product that is of any quality is on a specific type of webpage (I guess called a landing page).
    Question 1: How do I create a landing page? Is there a hosting site that is good? I’m on a budget!

    The quality info products, including yours, are presented in the same way. Awesome graphics.
    Question 2: How do I go about creating the presentation part of the product?

    Thanks so much.

    Erin Schwein