Last Saturday I spoke in front of 1,100 ambitious men and women down at an event in San Diego, and the energy was incredible. I shared with them my biggest regret in business…

… not getting a coach soon enough.

When I hired my first coach in 2006, my online fitness business exploded. He taught me how to have a massive product launch. He made me a millionaire. I am eternally grateful. But I could be more successful today, helping more people, and having more money for an even better life and bigger Toys for Tots charity donations each year if I had done just ONE thing…

Hired my coach sooner.

And I don’t want you to make the same mistake.

If you really, REALLY want to succeed – in ANY area of life – you need a coach.

That goes from your weight loss to your love life to your business success. Because when you get a coach, you get all of their experience and wisdom. And with a coach, you can live the dream Internet Lifestyle.

My life is infinitely better thanks to the Internet.

If there were no Internet, who knows what business I’d be running today.

Maybe I’d be stuck in a dead-end job… because of my reluctance to get coaching.

I hesitated because I thought it cost too much.

Being cheap almost cost me my freedom.You see, the truth is, I’m really cheap.

I am half-Scottish, after all. And while being cheap can get you into a little trouble, it can also keep you out of big trouble online.

Here’s where it has gotten me into trouble….

I hesitate to invest in things – and I know that this has hurt me and my business – but I’m getting better at letting go and investing in coaching and mentoring which is paying off big time. But back in 1999 when I started my email newsletter, I don’t think I would have started a print newsletter if the Internet wasn’t around.

Fortunately, because I could start a free email newsletter, that’s what I did.

A website business is potentially the CHEAPEST business in all of the world.

Today, the computer I use still has stickers on it from my 2007 surfing trip to Australia. My desk shakes, because it’s from Ikea, and I put it together in 2003.

So with a $2,000 set up that is a combined 12 years old, I run a 7-figure business.

I can’t think of anything else that allows you to get started with such a small investment as a website business.

Almost everyone already has a computer. You’ve got the communication skills – or you can easily learn them with practice. And these days you can find someone to create a site for you for less than $500. Just find someone on elance.com, Odesk.com, or guru.com.

So having said all of that, I hate reading emails like this:

“I was turned onto your website about a month ago, and I’ve settled on what I consider to be a really great idea and have begun to pursue it. I’m first to this particular market, have a good product and a killer name. The problem is that I’ve already gone through about 50% of the startup money
and I realized that I don’t even have a business plan. My enthusiasm and desire really have overtaken my common sense. Is there any list of steps or guidelines that I need to follow in order to set a good foundation for my business?”

Well, yes, I suppose you could start by inventing a time machine, but other than that, your money is gone. At least though, your story can serve as a warning to all of our other readers.

Keep your costs low.

That’s one of the big benefits of starting a personality-based website business – you don’t need a massive money investment. So here’s what you need to do:

  1. Get a $500 WordPress site going (could be less)
  2. Invest in Aweber.com, Getresponse.com, or Icontact (this will allow you to collect emails and contact your list)
  3. Build your list with amazing content
  4. Offer affiliate products to your list BEFORE you invest time and money into creating your own products. This will allow you to determine if this is a good idea or good market to get into.
  5. See what they like and then create your own product that is an improvement over what sells well now.

That is a low cost, SAFE way of getting started online.

Keep it cheap,

Craig Ballantyne
InternetIndependence.com

“Create your own category so you can be first in the consumer’s mind.” – Yanik Silver

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Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men's Health magazine for over 17 years. Today he teaches his gift to high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he'll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at craigballantyne.com

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