Are You Setting Goals … or Still Dreaming?

“Our life is composed greatly from dreams, from the unconscious, and they must be brought into connection with action. They must be woven together.” – Anais Nin

We all have dreams. We all carry movies in our minds about how life could be for us in a better world. Sally dreams of a big house with a built-in pool. Harry dreams of an eight-car garage filled with vintage Porsches. Jill fantasizes about painting pictures at the seashore. Jack wants that corner office with the view.

Chances are, Sally and Harry and Jill and Jack will never get what they dream about. They will go on playing those mental movies for themselves or talking about them to friends and family members.

Failing to live your dreams is not necessarily a bad thing. Lots of people are perfectly happy dreaming of one life but living another. The problem arises when the gap between fantasy and reality results in unhappiness or even depression. When this happens, it’s time to master plan a new life. And the first step is to establish goals.

Goals are different from dreams in four ways. They are specific, actionable, time-oriented, and realistic.

Specific : Being rich is a dream. Developing a $4 million net worth is a goal.

Actionable : Winning the lottery is a dream. Winning a foot race is a goal.

Time-Oriented: Developing a $4 million net worth is a goal. But developing a $4 million net worth in five years is a better goal.

Realistic : Developing a $4 million net worth in five years is probably reasonable. Developing a $4 million net worth in four months is not.

Goals are also different than objectives – more long-term and broader in scope.

Your master plan will be broken down into seven-year and one-year goals, monthly and weekly objectives, and, finally, daily tasks that will make it possible to achieve your medium-term objectives and long-term goals. For example:

Seven-Year Goal: Develop a $4 million net worth in five years.

First-Year Goal: Eliminate $36,000 worth of debt.

Monthly Objective : Land a part-time job netting $36,000 annually by year-end.

First Week’s Objective : Get my first job interview.

First Day’s Task: Write personal letters to CEOs of my top 10 “dream job” companies.

Okay, that’s the plan. Starting today, you are going to be performing tasks every day that support weekly objectives that, in turn, support monthly objectives that, in turn, support yearly goals that, in turn, support seven-year goals. All of this will be done formally. All of it will be done in writing.

At this point, you may be wondering: “Does it really matter whether my goals are specific? Does it make any difference if I write them down?”

Glad you asked.

Several years ago, I found a very interesting bit of information in a book by Tom Bay – Look Within or Do Without – that was completely mediocre except for this one little gem. According to Mr. Bay, Harvard Business School did a study on the financial status of its students 10 years after graduation and found that:

  • As many as 27 percent of them needed financial assistance.
  • A whopping 60 percent of them were living paycheck to paycheck.
  • A mere 10 percent of them were living comfortably.
  • And only 3 percent of them were financially independent.

The study also looked at goal setting and found these interesting correlations:

  • The 27 percent that needed financial assistance had absolutely no goal-setting processes in their lives.
  • The 60 percent that were living paycheck to paycheck had basic survival goals (such as managing to live paycheck to paycheck).
  • The 10 percent that were living comfortably had general goals. They thought they knew where they were going to be in the next five years.
  • The 3 percent that were financially independent had written out their goals and the steps required to reach those goals.

And that’s just one study. Here’s one that shows the power of setting specific goals:

Researchers from Virginia Polytechnic Institute and State University asked 56 female undergraduates to do as many sit-ups as they could in 90 seconds. One group, told to “do their best,” averaged 43 sit-ups on each day of the four-day study. The other groups, which had been given the specific goal to do consecutively more sit-ups at each session, performed significantly better, averaging 56 sit-ups on the last day of the experiment.

Studies are great, but personal experience is better.

I spent the first 17 years of my life dreaming about success but having none. In my freshman year of college I decided to change that. I learned to learn and became an A student. Twenty-two years later, I discovered goal setting. Three years later, I was a millionaire. When I began writing ETR in 2000 – eight years ago – I learned how to prioritize my goals. That allowed me to achieve my first and most cherished dream: becoming a successful writer.

At ETR, needless to say, we set long-term business goals and medium-term objectives. This helped us grow our revenues from zero to $25 million in seven years. And it will help us grow to the next stage of our development, above $50 million, in the next few years. Using a master plan to grow our business is gratifying – but what’s better is seeing our employees use personal master plans to improve their lives.

One, for example, used a master plan to go from being a low-level employee answering the phone to a management position in a few years. He is now a major profit producer for the company. Several employees have used master plans to meet their weight-loss and physical-fitness goals, including one who lost 30 pounds through diet and vigorous exercise and overcame significant health problems.

These laudable results happened because these people took the time to turn their dreams of wealth and health into specific, actionable, time-oriented, realistic goals.

You can spend your whole life dreaming. And dreams are wonderful things. By all means, dream away. But if you want to turn those dreams into reality, you need to transform them into goals.

What’s your wildest, longest-held dream? How can you make it specific? How can you make it actionable? How can you put a time limit on it? How can you make it realistic? Use these four questions to create goals you can aim for… then take action. And you’ll be living your dream in a few short years.

[Ed. Note: Mark Morgan Ford was the creator of Early To Rise. In 2011, Mark retired from ETR and now writes the Palm Beach Letter. His advice, in our opinion, continues to get better and better with every essay, particularly in the controversial ones we have shared today. We encourage you to read everything you can that has been written by Mark.]
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  • This is one of the best material & usefull information.

  • Ben Ugoji

    Great and evergreen article on dreaming, goal setting and goal getting. Thanks Mark!

    • Craig Ballantyne

      Thanks Ben!

  • Geno

    Mr. Ford,

    I appreciate the constant value add you and other ETR contributors provide me with day in and day out. I haven’t been writing my goals down and have suffered from it. From here on out I will write down every personal and professional goal I have. In seven years, I will be an ETR success story. I want to thank you for making me realize the importance of goal setting. Best of luck reaching $50 million in revenue.

    • Craig Ballantyne

      Well done, Geno.

  • Yannick – Whynotkiss.com

    Great article, thanks for sharing. Statistics from the study are very motivating to make it a habit to set goals and chase them.

    You have a close definition of the S.M.A.R.T. Goals settings ideology :

    Specific – target a specific area for improvement.
    Measurable – quantify or at least suggest an indicator of progress.
    Assignable – specify who will do it.
    Realistic – state what results can realistically be achieved, given available resources.
    Time-related — specify when the result(s) can be achieved.

    IMHO what is missing here is that in order to have the will to pursue these goals, you need one more layer … the purpose/core values layer and then you are unstoppable !