I have a rule:
The best day to have a sale is a day that ends in “y”.
I can pretty much invent a reason to have a sale any day.
And so when there is a real reason to have a sale, like Mother’s Day weekend here in North America, it always surprises me when businesses overlook this opportunity to promote themselves.
You should have a calendar planned out for your promotions.
If you don’t have one, sit down this weekend for 30 minutes and plan out the next 3 months for your sales and special offers, tying into holidays when you can.
There’s never a shortage of opportunity to make more sales.
A couple more action steps you should be taking all the time:
1) Contact one new affiliate each day
Create a list of potential affiliates. Keep a spreadsheet, that’s what I do. Have the name in one column, and the last day you contacted them in another column. Keep a third column open and write-in reasons to contact them (focusing mostly on helping them).
For example, maybe you’ve found an article online or a resource that will help them. Send that to them. Don’t ask for anything. Just help. Build the relationship.
2) Give a gift a day
I try and spend $50 per day sending gifts to online buddies and affiliates.
Now obviously you don’t have to spend that much, but a handwritten note goes a long way these days.
Send out a couple each week to people you want to thank and build a better relationship with.
3) Focus on PROCESS goals
One of our top dawgs in my Mastermind Group, Rick Kaselj, of www.exercisesforinjuries.com recently emailed me and basically said:
“I was focused on just making money in the early part of the year, and it was going okay. But I once I shifted to focusing on action taking steps, such as writing X number of articles, creating X number of youtube videos each week, contacting X number of affiliates. That’s when I finally started making more money.”
So follow Rick’s lead and have a list of action steps to take each week.
Focusing on the PROCESS is just as important as the OUTCOME.
Rick is a major action taker, and definitely a front-runner to win one of the $250 prizes in our before and after InternetIndependence.com contest.
Hope you are working towards that as well,