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It doesn’t matter what industry you’re in, if you use the internet, you’ll be able to use today’s secrets to turn the internet into an ATM spitting out cash. Bedros Keuilian and I reveal the hidden profit centers in your business that can only be accessed when you follow our step by step suggestions.

What’s the best way to use videos right now?

There was a time when, as entrepreneurs, we were marketing with words, meaning words that were printed on a website, words that were printed on a flyer, words that were printed on a postcard direct mail piece, and when you’re marketing with words, it’s very one dimensional.

When all of a sudden if you meet someone, the marketer behind those words, and you get to see their passion and their and their purpose, and you see the fire in their eyes and why they started that business and why they think it’s the best product out there, you really begin to fall in love with the product and the brand.

Videos now allow us to do that without ever meeting the man or woman behind the brand. Anyone that thinks that, well, others are doing videos, but I’m not good enough or qualified enough, or I don’t think I’m ready, you are leaving a tremendous amount of money on the table because you’re not closing prospects who could easily be closed once they hear your reason why you created your product or service or widget.

So where videos are concerned, it’s not a suggestion, it’s a prescription.

Youtube is the second biggest search engine.

If your product’s not found on YouTube, it’s not found period. Where else can you create a series of shows or videos that showcase your product, put out the testimonials of client usage, explain your reason why, your vision, your mission with the product?

Instagram TV vs. YouTube

You’re able to put longer content on there, but I realized that contributors are actually limited to the amount of content they can put up there. I’m limited to a 10-minute video on Instagram TV right now with my 15,000 followers.

Instagram is trying to become a network just like YouTube and Facebook and all these other platforms and, it’s giving us the opportunity to become a show. I say go all in on it because I noticed when I’m making my IGTV episodes, it has given me broader reach and I think it’s forcing it upon my audience because that’s what Instagram wants people to see right now is longer videos.

It wants to create a YouTube type experience and make itself a network. And what do we know about networks? They want shows that are episodic and branded on a theme.

Listen, video, video, video, video, video. That’s the future.

It has been the future for the last five years. You got to get in on the game. It’s going to be a game changer for you. This man’s doing it. I’m doing it. You’re going to do it too.

Thank you so much for joining us for another amazing episode of the Empire podcast. Now, the greatest compliment that you can give to us is liking, loving, and sharing this episode with all of your friends. Please go to iTunes and give us a five-star rating and then share it online in social media with everyone that you know and make sure to tag us because we love hearing from Empire listeners.

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Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men's Health magazine for over 17 years. Today he teaches his gift high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he'll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at craigballantyne.com

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