For years, I was guilty of a being a poor leader.

Fortunately, my friend, Matt Smith—both my business partner at ETR and the CEO of RoyaltyExchange.com—taught me how to be a better leader.

Matt showed me how to lead “cool and calm conversations” with team members that showed I care, coached them to better performance, made their success smoother, and grew the team to greater performance each and every week. 

This process is used in one very important meeting—the GS&R.

(Last year Matt put together a series of meeting videos for our ETR University members that cover some of the best approaches to GS&R. These leadership videos aren’t just good for your business; they are also great for your family, as I’ll explain below.)

GS&R stands for “Goal, Set, & Review.” While it’s designed to help coach your team members to peak performance at work, you can also use it in any number of environments—school, home, extra-curricular activities, non-profit organizations, community activities, and so on.

Here’s how it works: The coach or manager guides each team member through the identification of his or her top three action items for the week, how to achieve them, how to overcome obstacles in the way, and how (or who) to ask for help so that they can say, “mission accomplished!”

Team members are not the only ones doing the work, however. As a leader—both at home and in your business—you need to bring your BEST self to every meeting, too.

That means implementing the 5 Pillars of Success in your management duties:

Pillar #1 – Better Planning and Preparation Than Ever Before

Whether you are making coaching calls, leading team member meetings, or planning sessions with your children, you must review last week’s meeting notes so you are fully prepared. Do the work. Come prepared. Identify the obstacles in advance and plan solutions for each. Be clear on the measurable outcomes of the meeting, and the measurable outcomes of each member’s weekly performance.

Pillar #2 – Professional Accountability 

Be the boss. Leading a meeting is about more than just sitting at the head of the table—it’s about clearly setting the agenda, stating the parameters for each project, starting and finishing on time, and being decisive.

Of course, you want to be open to feedback and suggestions, but it’s up to you to set the tone.

Above all, show up with confidence. As you grow the people on your team, allow them to take more on their plates. Identify what they do BETTER than you, and let them flourish! 

When it comes to leadership, always keep these keywords in mind: communication, decisiveness, mastery of self, and leading from the front.

Pillar #3 – Positive Social Support

Following each meeting, check in daily with your team members to make sure they are on track. Help them understand that you are in this together. Your mutual relationship is supportive, not adversarial. You’re both on the same team, after all, and you’re working together to help the company flourish.

Pillar #4 – Meaningful Incentive

Team members don’t work for you just for the money. We all want to be part of something bigger than ourselves. (That’s why we join movements and become irrationally attached to sports teams.)

You must dig deep and lean into conversations to find out what drives your team members. Identify their true motivations and show them how a job well-done will reap benefits that truly matter to them.

Pillar #5 – The BIG Deadline

As you finish your GS&R meetings, clearly articulate the jobs to be done over the week ahead. Be sure you define clear deadlines—alongside consequences for projects that are not completed on time.

These hard-and-fast deadlines are important for three reasons: they get your team members going at the start; they keep them going when the going gets tough; and they make them move faster as the deadline approaches.

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With these 5 Pillars in place, you can grow your team, your family, and your coaching clients. You can help them achieve what seems impossible, one week at a time, spurred by one good conversation after another. 


ETRU Management Rhythms BlueprintTo really master the art of leadership, I encourage you to sign up for ETR’s one-of-a-kind Management Rhythms Blueprint program. It will help strengthen and enrich every area of your life, from home to the workplace and beyond. This has worked for many of my clients, and I’m excited to share it with you: Enroll for ETR University’s Management Rhythms Blueprint course today!

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Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men’s Health magazine for over 17 years. Today he teaches his gift high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he’ll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at craigballantyne.com