226 – Post-Pandemic Marketing Plan for Small Business Growth
Podcast: Play in new window | Download
Today I will discuss the top marketing strategies to grow your business in 2021, what high income skills made me a millionaire, and the five life changing books every entrepreneur should read.
Top marketing strategies to grow your business in 2021 after the pandemic (Navy SEAL Secret Growth Hack)
- Addressing challenges specific to the pandemic i.e., in-person traffic drop.
- Fact reel of pandemic numbers and its effect on businesses: shock value facts. Starts with you listing out different (shock value) facts about businesses during the pandemic:
- 66% of small businesses are on the verge of going broke each month
- 40% of small businesses have over $100K in debt
- The average small business owner makes only $69,593 dollars per year
- 89% of entrepreneurs work nights and weekends
- 2/3 of business owners think the worst is still to come
- Speak on how your business was able to stay unaffected
- Speak on how you use social media and how others can use social media and influence
- FB Ads
- Email Marketing
- Instagram Blunt posts
- Referral / hero marketing
- Selling to past customers
- Being part of a business network
Six Simple Steps to Make Six Figures in Sales
- Know – Attention through media (ads, books, podcasts)
- Love – Storysell with social proof
- Trust – Rapport, Ask Questions, Diagnose like doctor
- Listen – Don’t talk yourself out of a sale
- Prepare – Name, mindset, clarity
- Close the Deal – Killer offer + overcome objections
What did you think of today’s show? Do you like my solo rants or do you prefer when I bring on special guests to share their stories? Let me know and send me an IG DM or email.