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226 – Post-Pandemic Marketing Plan for Small Business Growth

105 - How to Overcome Obstacles, Beat High Performer Anxiety, and Have More Success In Life

Today I will discuss the top marketing strategies to grow your business in 2021, what high income skills made me a millionaire, and the five life changing books every entrepreneur should read.

Top marketing strategies to grow your business in 2021 after the pandemic (Navy SEAL Secret Growth Hack) 

  • Addressing challenges specific to the pandemic i.e., in-person traffic drop.
  • Fact reel of pandemic numbers and its effect on businesses: shock value facts. Starts with you listing out different (shock value) facts about businesses during the pandemic:
    • 66% of small businesses are on the verge of going broke each month
    • 40% of small businesses have over $100K in debt
    • The average small business owner makes only $69,593 dollars per year
    • 89% of entrepreneurs work nights and weekends
    • 2/3 of business owners think the worst is still to come
  • Speak on how your business was able to stay unaffected 
  • Speak on how you use social media and how others can use social media and influence
    • FB Ads
    • Email Marketing
    • Instagram Blunt posts
    • Referral / hero marketing
    • Selling to past customers
    • Being part of a business network

Six Simple Steps to Make Six Figures in Sales 

  1. Know – Attention through media (ads, books, podcasts)
  2. Love – Storysell with social proof 
  3. Trust – Rapport, Ask Questions, Diagnose like doctor
  4. Listen – Don’t talk yourself out of a sale
  5. Prepare – Name, mindset, clarity
  6. Close the Deal – Killer offer + overcome objections

What did you think of today’s show? Do you like my solo rants or do you prefer when I bring on special guests to share their stories? Let me know and send me an IG DM or email.

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Craig Ballantyne

If you want to double your income, work less, and become the ambitious millionaire you've always wanted to be... Craig Ballantyne is the coach who will help you do it. With more than 20-years of experience as an entrepreneur and five 7-figure businesses under his belt, he specializes in helping "struckling" entrepreneurs get out of the mud and build the business of their dreams. To see if you qualify for Craig's "Millionaire Coaching Program" send an email to support@earlytorise.com with the subject line "Millionaire".