What’s In a Name?

Personalized mailings were all the rage in direct marketing… back in 1975. They continue to be a staple today, online as well as off, based on the idea that no sound is sweeter than that of your own name. Given my one or two experiences with hand-shaking, name-abusing...

The Fatal Flaw in “Winning” Deals

Years ago, I spent several months backpacking around Guatemala. As my Spanish improved, I enjoyed going to markets to bargain for Mayan souvenirs or fresh fruit. My goal was to pay the same price as a local. I was having fun playing this little game until my new...