$100K QnA

Just got in from a great night out in Vegas…dinner at Nine steakhouse with some ambitious young kids who are making $100K and more following their passion in life.

That’s the energy I love to be around.

I also love all of your positive feedback that I received this week.

Thanks for your kind words about the 4-part series on how to make $100K in 12 months. I’m overwhelmed by how many folks that said it was better than most expensive internet products they’ve bought.

Greatly appreciated!

Now I must admit, there were some concerns, and as I sit here in the Aria Hotel in Vegas, before Friday’s Mastermind Meeting, I want to make sure I answer all of your questions.

Question #1 from Jerome: I saw the gent who asked if you did ‘one on one’ consulting and you said no. I try everything at least once and I would probably have said, ‘yes’, and then come up with a plan, price, site, and quick campaign within one day. So I wouldn’t spend a lot of time but I would likely start with the one client who is already in my pocket. Is that a no-no? Is that being un-focused? Or is it taking advantage of an opportunity and seeing what happens? Thanks for you help!

Answer:
Hey Jerome, doing one-on-one consulting would be unfocused for me. That is not the goal for this business.

That said, there’s nothing wrong with your approach…it’s just not what I have planned for this business.

Q #2 from Jason: I do have one question. How do you create the picture of that person you are going to help. Starting out you do not have a product or customer. Thinking about creating a product I will do it based on what I know. Just kind of wondering how to start
that avatar.

Answer:
Jason, simply go to your current “real world” clients. Look at the common characteristics of your best customers. Build from that.

If you are starting from scratch in a new market, you should still be able to picture the best client, and you can modify this as you learn more. Just want you to realize that it shouldn’t be difficult. If it is, you’re over-thinking things.

Q #3 from Christopher: For a product that is video-based and loaded with bonuses, would you still recommend the $19.95 price point, or would it be okay to start off at a higher price point with something like that?

Answer:
Christian, it’s up to you to know the market. Just realize that the main reasons people don’t buy are:

a) They don’t “know, like, or trust you”.
b) They don’t believe your offer provides the value for the price you are charging.

When you are starting from scratch and working with “cold” clients, the more expensive the product, the more difficult it will be to get a customer.

I prefer to start low and get customers and then sell them more products in the future.

Again, you have to go back and ask yourself, “Why do I deserve these customers, this price, etc.?”

You can’t just charge a high price because you think you deserve it.

Q #4 from Rob: Can you make a list of “must-read” books”

Answer:
Yes, definitely. I’ll send that out next Wednesday. In the meantime, you can’t go wrong with anything from Dan Kennedy.

I’m also currently reading the book, “Switch”, by Chip and Dan Heath, and it is 10x’s better than their good book, “Made to Stick”. I would say that Switch is mandatory reading.

Q #5 from Ross: Wow! Just when I was thinking of investing in a product to help with my info product your info comes along! This has been amazing information so far, looking forward to hearing more and I’m presuming it’s leading to a mastering group if so I will
definitely be in, if I get this for free I shudder to think what I would get if I paid!!

Answer:
Thanks Ross. I appreciate.

But as with one-on-one coaching, I don’t think I’ll be doing a Mastermind Group with this business. So, no, nothing to join, sorry.

But I’ll tell you all about my plans – if you can call them that – for this website on Monday.

There’s still one alternative method to making $100K in 12 months that I want to share.

Have a great weekend,

Craig Ballantyne

“If you diligently and successfully apply each concept…and you continue to push in a consistent direction…accumulating momentum step by step and turn by turn, you will eventually reach breakthrough. It might not happen today, or tomorrow, or next week…
But it WILL happen.” – Jim Collins, “Good to Great”.

  • Amy

    for Jason’s question in #2, another helpful tip in painting a clearer picture of your customer avatar would be to do a simple twitter search using keywords that describe your potential product. For example, if you’re an accountant offering tax services to small businesses dealing with government red tape issues, try typing entering “government red tape” into the twitter search field. This will then show you all the conversations surrounding your keyword, and not only will it help you discover who your potential prospects are, but also the language they’re using – especially valuable later on when you want to write copy that resonates with them. Forums and blogs are other great places to find this information.

    Best of luck!

  • Bill

    @Amy – that is a BRILLIANT idea… so many “experts” say to “use Google’s keyword generator”, or “buy this adword software”. But your idea is REAL TIME, and connects DIRECTLY with the customer. Of course, one would have to exclude the posts from folks who are using Twitter as a marketing tool – but that should be fairly easy to do.

    Nicely done!

  • Amy

    @Bill – Thanks, I’m glad you found the tip useful 🙂

    Here’s the direct link to twitter’s advanced search tool:
    => http://search.twitter.com/advanced

    And here’s a link to a Mashable post, explaining how to take full advantage of the tool:
    => http://on.mash.to/ezJISy

  • Great Q&A Craig! This site and your emails have made a huge impact on my business! I really think that question #3 is of the utmost importance for those starting out. When I first started, I too priced myself out of the market. Since then, I have lowered the price of my intro products, and have been making more sales because of it. Now it’s time to start working on expanding the funnel of products as you mention in previous posts… Thanks again for all of your great content!

  • Great info!! I predict that the internet marketers public perception will have to undergo some house cleaning. The time for greater service to the public is needed and ones marketing should reflect that. At at time where surfing the web looking for info feels like a circus event with a large percentage of the marketers appearing like a ringleader beneath the big top tent….. people will defect to sanity and look for real relationships( albeit virtual) – thats where you will find your new loyal customers
    Thanks Craig