10 Ways to Build a “COVID Proof” Mindset and Become Unstoppable
With all of the chaos and uncertainty in the world today, having the right mindset is more important than ever before…
And today, I’m going to teach you 10 simple “COVID proof” mindsets you must develop to become unstoppable and continue growing and thriving no matter what.
1. If You Want to Move Faster, Slow Down
There’s a saying in the Navy SEAL Teams, “Slow is smooth, smooth is fast.”
They understand that, in a combat environment, feeling hurried and panicked can mean death. The key to their success is their ability to slow down during stressful situations and act with calm precision.
The same principle holds true in our lives today.
While it’s more important than ever before to move quickly… it’s equally important that you don’t act hastily.
As Tim Ferriss put it…
“I’ve made plenty of great ‘fast decisions’, but I’ve never made a good rushed decision.”
I know that times are hard and a lot of people are scared… but you need to slow down, take a deep breath, and act with calm precision.
To build a lasting empire, you need to step back and slow down. You need to create space away from work so that you can look at your business objectively and pull the “profit levers” that will allow you to achieve your goals 10X faster.
In fact, my friend Dan Sullivan, the Founder of Strategic Coach (the biggest high performance coaching company on the planet) says that, “For an entrepreneur to 10X their revenue, they must massively decrease the time they spend working.”
If you want to move faster in your business…
Generate more profits.
Serve more clients.
Create a lasting legacy and an empire that will outlive you.
…You need to slow down and commit to working ON your business, not IN it.
Instead of acting like a foot soldier in your own army, be a General, strategically moving troops and identifying the most important battles.
You CAN continue to thrive in a post-COVID ecomony. And, like many of my top clients, you can even earn record breaking revenue and grow your business faster than before.
But to do it, you must be slow, strategic, and calculated.
2. 10X Your Thinking In Every Area of Life
Peter Diamindis, the founder of XPrize has a simple question that he asks every company before he invests with them and it goes like this:
“If you had to achieve your ten year goals in the next six months…how would you do it?”
He doesn’t ask this question because he actually expects the Founders in question to condense a decade’s worth of accomplishments into six months. This question is designed to see how big they can think.
Right now, you have everything you need to…
Build a 7- or 8-figure business in the next 12-18 months.
Write a New York Times best-seller (with a 7-figure advance).
Quit your soul sucking office job and go all in on your business.
Work 20 hours less each week so you can spend more time with your family.
But achieving these goals requires that you 10X your thinking.
You must throw off all preconceived notions about what is possible and realize that you are capable of far more than you realize… even with the corona craziness.
Read biographies of the greatest entrepreneurs in history. Join a mastermind filled with high achievers who are playing the game of business and life 10X harder than you. Study top performers who have achieved the goals you’ve set for yourself and do what they do.
You have infinitely more potential than you realize. But it’s up to you to see and embrace that potential and actually use it to transform your life.
3. It is Your Duty and Obligation to Provide Your Solution to the World
Right now, somewhere in the world, someone is feeling alone, hopeless, and depressed–and crying themselves to sleep because of a problem they are facing in their life.
A problem that you can help them solve.
You have the solution to their biggest challenge, but they can’t get that solution because you are too scared to offer it.
You’re worried about other people’s opinions or looking “greedy” for offering a valuable solution during a crisis.
And while you selfishly hide behind your excuses, there are people out there in pain, suffering in silence every day because you are too scared to set your ego aside and help them.
As an entrepreneur or high-performer, it’s easy to make your product or service about you. It’s easy to procrastinate for months (or even years) while you try to perfect every single detail.
But when you do this, you’re not only doing a disservice to yourself (because you can’t make money from a product that you never publish or a service that you never offer), but you’re doing a disservice to the thousands of people out there who desperately need what you have to offer.
When you realize that your business isn’t about you, that it’s about the people you help, everything will change.
It is your duty and obligation to provide your solution to the world and every day that you wait is a day that someone out there is hurting.
So let go of your ego and serve. Realize that every second you wait is a second you are causing someone else to suffer. And accept that you have a moral obligation to end that suffering in any way you can.
4. Make Time for What Matters and GSD
I’m going to let you in on a little “secret.”
You will never “find time” for the things that matter most. More time isn’t hiding under the bed next to the ab roller (you never use) or tucked away in the pantry behind the cookies (you shouldn’t have bought).
You can only make time by assessing your values, saying “no”, and structuring your life around the things that are most important to you.
The first step in reclaiming ownership of your time (and life) is to set non-negotiable commitments to the things that matter most.
Schedule out things like date night, work outs, family time, legacy work (like writing your book, building your new product, etc.), and leisure first and then, with the “big rocks” in place, fill out the rest of your calendar with meetings and other work.
Once you have these non-negotiable commitments scheduled, get strict accountability from a coach or colleague and create painful consequences (like donating money to a charity you hate) for failure.
There’s no hyperbole when I say this strategy has the power to transform your life.
5. Set Your Ego Aside and Get Objective Eyes
Without objective outside eyes on your life and business, you will slip into self destructive tendencies and destructive patterns.
To achieve lasting success, you must constantly question (and be questioned about) whether you’re doing the right things in the right way. It is only by having objective outside eyes who have “been there, done that” that you can focus on what really matters and ignore the rest.
You must be willing to destroy your beliefs… to cut ties with your rituals and routines … whenever something better and more effective can replace them.
And the only way to identify the right beliefs, rituals, and routines is by hiring a coach (or working with a mentor) who has achieved everything you want to achieve.
By having someone in your corner who can look at your life and business completely removed from your ego and biases, you can quickly identify what’s working and what needs to be improved.
I’ve helped clients add 20-50% to their bottom line in (literally) a matter of weeks simply because I could see opportunities they couldn’t see. I was able to peel back the curtain and help them find fast cash opportunities they would have otherwise missed.
If you want to grow your business and lifestyle as quickly as possible, coaching is not a “good idea”, it’s a mandatory prescription for success.
6. You Can’t Do it Alone
No matter how skilled, productive, or motivated you are…you cannot do it alone.
If you want to build an empire (not just a business) that stands the tests of time, creates a real impact in the world, and changes lives, you must expand your network and team to get the support you need.
In my own business, I have nearly a dozen employees and contractors who are able to do important tasks better and faster than I can, freeing up my time and attention to work ON my business.
I have an entire team of coaches that I call my “Board of Directors” who help me identify opportunities, eliminate weaknesses, and scale faster. And I have dozens of peers and colleagues who keep me motivated and inspire me on a daily basis.
Without my team, I could never have achieved the success I enjoy today. And without the right team, you will never achieve your biggest goals and aspirations.
Right now, I want you to look at your life and change the question from “What” to “Who”. Instead of asking, “What do I need to do?” ask, “Who do I need to help me do this?”
Do you need to hire a coach to help you fix the proverbial leaks in your business?
Do you need an assistant to keep you organized and prevent you from getting stuck in busy work?
Do you need a new marketing manager who can write copy, run campaigns, and conduct split tests while you focus on client retention and business strategy?
Who do you need on your team to take you to the next level? Answer this and your business will change forever.
7. Develop Your “Mind Over Matter”
I don’t care how motivated you are, you won’t always feel like doing the things that need to be done to drive big results in your life and business.
Human beings are easily influenced by things like nutrition, sleep deprivation, and other triggers (like anxiety, overstimulation, and boredom) and the wave of motivation you were relying on to carry you through the day will crash and fade away.
To sustain peak performance, you must first identify the factors that lead to these mood swings. Things like:
- Poor nutrition
- Too much caffeine
- Sleep deprivation
- The news (just thinking about CNN increases my blood pressure, ha!)
- Lack of exercise
Once you have taken an inventory of your habits and reviewed your days to pinpoint where and why your emotional state dropped off the edge, you can start to disrupt these negative cycles and regain control of your mind.
Replace these negative habits with positive anchors like meditation, gratitude, changing your environment, and music and develop greater control over your state.
8. Double Down on Your Decisiveness
When I was growing up on the farm, my dad told me a story. Now I don’t know if it’s true or not, but when you’re 6 years old, everything your dad says is as powerful as the word of God.
‘Craiggy,” he said, “If you put a donkey in the middle between two bowls of water, it’ll just stand there until it dies of thirst, not knowing which way to go.”
And I see this play out in the lives of nearly every entrepreneur I coach.
So many of us are paralyzed with opportunities. We want certainty. We want some sort of guarantee that the path we’re on is exactly the right path.
But the world doesn’t work this way.
Success is messy. It’s confusing. And it’s anything but a straight line.
And you must accept that pain, failure, and suffering are simply the price of admission.
You will make mistakes (that cost you thousands or millions of dollars). You will make the wrong decision (more than once in your life). And you will fail time and time again.
And even though failure and the wrong decisions will cost you, indecision will cost infinitely more.
If you waste years of your life waiting around for the “right” opportunity or the “perfect” idea, you will never achieve great success or learn from massive failures. Instead, you will suffer each and every day from the slow but certain failure caused by inaction.
So be decisive. Commit to a course of action. Embrace failure, setbacks, and frustration as part of the process.
Realize that indecision always costs more than the wrong decision.
9. Commit to Radical Alignment
The #1 cause of stress, anxiety, and depression is misalignment. When your thoughts, words, and actions don’t line up, toxic emotions become inevitable.
For example, you might say that…
- Family is your #1 priority…but you work 80 hours a week, skip date night three times a month, and are always late to your kid’s ball games and recitals.
- You value health and fitness are important to you…but you eat fast food every week, skip most of your workouts, and never get more than 5 hours of sleep.
- You crave success and financial freedom…but you spend your time mired in distractions, watching crappy reality TV, and playing fantasy sports with your friends from the bar.
To become unstoppable and achieve your biggest goals, you must eradicate misalignment wherever you find it.
If you say something, you do it. Period.
By making this commitment, not only will you have less stress, anxiety, and frustration, but you will be forced to ruthlessly examine your values and priorities and uncover what is really important to you.
You may realize that some of the goals you’ve set aren’t really “your” goals. They are goals you adopted from other people. And you might realize that you don’t value certain things as much as you once thought.
The key is to be honest with yourself and others and commit to total alignment between what you think, what you say, and how you live.
10. Express Gratitude
Finally, to become truly unstoppable you must cultivate and express unstoppable gratitude on a daily basis.
Listen, if you are privileged enough to be reading this article right now, it means that you have more advantages and luxuries than 99.99% of all humans who have ever lived.
You have a roof over your head, access to the internet, food, water, and at least one person who loves you.
You have a lot to be grateful for.
But your brain isn’t designed to focus on what’s going right in your life. It’s designed to focus on what’s wrong.
And when you allow this tendency to go unchecked, it will quickly lead to anxiety, paralyzing fear, and depression.
If you want to become unstoppable, start by focusing on everything that you have to be grateful for. As Tony Robbin says, “When gratitude appears, fear disappears.”
When you can shift your thoughts from all of the challenges in your life towards the opportunities and possibilities for your life and the things that are already working in your life, everything changes. When you stop focusing internally (on me, me, me) and start directing your mental energy externally (to helping you, you, and you) the weight of the world lifts off your shoulders.
You’ll feel calmer, cooler, and more collected. You will see challenges and setbacks as they are (instead of thinking that they are the end of the world). And, most importantly, you will be able to enjoy the life you have already created while you work to build the life of your dreams.
I cover this extensively in Chapter 10 of my groundbreaking book, Unstoppable. In its first month on the shelves it became a Wall Street Journal best seller – and for good reason. It’s an absolute game changer – and if you’re ready to go the next level, you need to get a copy now
PS – Grab a box of kleenex when you read Chapter 10… it’s not only a game changer, it’s a tear jerker that will motivate you to become the best version of yourself.
Want to double your business in 90-days?
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