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Today we are talking money and we will take a look behind the scenes of the most popular money myths with Garrett Gunderson, the CEO of Wealth Factory and a New York Times bestselling author of Killing Sacred Cows.

What is wrong with traditional investing? Or the traditional mindset around it?

It’s actually based on scarcity, and the scarcity mindset is the greatest destroyer of wealth.

So if people are coming from a place of fear, lack, doubt, worry, entitlement, luck it keeps them away from having more wealth. On the other hand, there’s this kind of philosophy in finance of accumulation.

In accumulation, they believe that wealth is the function of three things.

  1. How much money can you sock away?
  2. How much rate of return can you earn?
  3. How long do you have?

So usually they’re saying invest early, often, and always, regardless of the outcome because they have things like dollar cost average, or notions like you’re in it for the long haul. But the problem with that model is it takes money to make money.

Not true. You have to have:

  • Value creation
  • Service
  • Problem-solving skills
  • Intelligence
  • Relationships

It’s almost like it takes value to make money, but it doesn’t take money to make money.

Where do we get this mentality that drives us to make bad decisions with our money?

Man, those greed glands are difficult because I consider myself financially savvy, and I still had a week where Bitcoin and cryptocurrency were entering my dreams. People that make money are the ones that are selling picks and shovels, not the ones trying to find the gold.

What are the 3 main things about accumulating money?

Stocks always go up, but the problem with that is there are fees that are coming out all the time.

  • Destructive expenses
  • Lifestyle expenses
  • Protective expenses
  • Productive expenses

What big 2018 tax changes should business owners be wide-eyed about?

It was supposed to be this amazing thing. And it really hasn’t been all that amazing.

  • They lowered some of the tax rates.
  • They went from seven brackets to six.

But they also took away a lot of things:

  • Like there’s only about half of the amount of mortgage that you can write off than before. They cut that in half.
  • You can’t pay employees certain fringe benefits and write them off how you used to be able to. They took some of that away.
  • They talked about this thing called a pass-through deduction, which was going to be the big, big thing. You could be a corporation and you might have your tax rate down to 15%.

Is there anything else on the investment stuff that you wanted to mention?

  • Invest back into the infrastructure of your business.
  • Invest in people, processes, and automation and technology to support your business, because don’t feel guilty that you have to invest outside of your business.

That’s antiquated rules that follow this accumulation philosophy. And maybe it’s good for the masses, but it’s not necessarily good for the entrepreneur. It can harm the entrepreneur to start other business, to make good money and put it in places that you don’t understand, you have no control over.

How does one combat that human nature of our greed glands and our fear of missing out and our fear of loss and the way that we act irrationally with money?

You have other people around you that are your outside eyes.

You need outside eyes on the problem. And then I also used the phrase, “Give some advice to somebody going through a problem, and then take that advice that you gave them and give it to yourself.”

In most cases, it’s the same thing. Since you no longer have emotion tied to the problem or the solution.

Now, you mentioned one of your books and we talked about another one, Killing Sacred Cows. Walk us through each one that you have and where people in different situations should start.

People can get my books for free here!

The first book I wrote was Killing Sacred Cows, and that’s really a roadmap of how to avoid the landmines and misinformation so that you can detect it so that subtle lies don’t lead you astray. Nine main myths that now all the sudden when you read it, you will be able to recognize them.

The next book I wrote, I co-authored, called Portal to Genius. It’s about launching and starting a business and dealing with tough cash flow times and how to be resourceful.

The book I wrote after that is called The Money Tree. Guild Media is distributing that, and that book is scarcity versus abundance, and it just walks down the two paths. One side shows the tree growing, one shows it dying. And it just keeps showing the branches each chapter and kind of unveils the whole plan.

Tell us about your weekend retreats that you have for business owners?

Yeah, so we do wealth acceleration workshops almost every month. And that’s an A to Z going through finances.

  • Where are your financial blind spots?
  • What’s your economic independence number?
  • What are the cash flow things you need to do immediately to get there?
  • What things can you do to scale your business?
  • How does this all relate to living a better life and a life you love?

I believe we don’t get a second chance to create a legacy that lasts and live a life that we love. So that is really about putting the pieces together. That’s really for business owners doing between $1 and $10 million of revenue.

For people that are doing below a million we actually just created a program called Wealth Architecture where they can meet with someone one on one, every other week. We do two webinars a month. And there’s live Q and A on it. And then it’s got this entire financial network so they can have attorneys, accountants, and everything.

Thank you so much. It’s been really helpful. Anything else you wanted to mention?

Before you try to make more money, keep a lot more of what you make. Forget about budgeting. Set up just a separate account. Pay yourself first. Live off the rest. And it’s going to save you a boatload of time.

 

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Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men's Health magazine for over 17 years. Today he teaches his gift to high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he'll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at craigballantyne.com

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