What You Need to Know Today: August 5

Your Early to Rise daily briefing. Today,employers are fed up with millennials, the secret to a long revealed, your guide to Google Analytics for subscription businesses and more.

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TECH

Tinder enters the “Friend Zone” space.  Forbes announced today a new social networking app for its Forbes 30 Under 30 community. “The goal is to stoke this community into somewhat of an alumni network that attracts more powerful youngsters to the Forbes empire,” says Tech Crunch. Helping Forbes develop the app is one of their own, 30 Under 30 members, Tinder co-founder, Sean Rad. “Tinder gets to figure out and learn about getting into the business networking space and we can help our members,” says Forbes’s Head of Mobile. Win-Win.

Facebook defends video accusations. Yesterday, I shared an article by Hank Green, a YouTube creator, about Facebook’s shady video practices. The article struck a nerve. Matt Pakes, a Product Manager at Facebook responded to Green’s allegations with a post of his own – you can read both sides summarized here. Take home point: Facebook’s Ready. Fire. Aim approach or “move fast and break things,” will upset a lot of people. But it’s almost always better not to ask for permission and beg for forgiveness later.

When tracking your phone is good. If you’re flying out of JFK terminal 4 this week, you’ll notice monitors at security checkpoints broadcasting wait times. Tracking signals from passengers WiFi and Bluetooth, the airport is able to estimate travel time through security and various checkpoints. Full story.

+ Related: Want to fly incognito? This startup is bridging the gap between leather luxury goods and technology to help you stay off-the-grid.

CAREER

Bookmark this. If you run a subscription business, you need to read this. Tracking metrics like conversion rates, referrals, retention, and revenue are just a few important metrics you need to know how to find. Here’s an in-depth guide on hacking Google Analytics for your subscription business.

Guys, your jobs are in jeopardy. “Nearly half of today’s jobs are likely to become obsolete in the not-so-distant future,” says The Atlantic. As AI technology starts to take away jobs, researchers are predicting jobs most occupied by males will go first. But it’s not just physical labor that’s vulnerable, “occupations that might appear to require experience and judgment—such as commodity traders—are being outdone by increasingly sophisticated machine-learning programs.” What about the ladies? Your jobs are safe (for now), here’s why.

Employers are fed up with millennials. 1. Employers don’t want to be parents:

Growing up, Millennials were coached their entire lives and they unknowingly assume employers will coach them too. However, the relationship isn’t the same. An employer pays us to do a job. We are service providers. Expecting extensive training and professional development to do the job doesn’t make financial sense. In many employers’ minds (especially, small to midsized businesses with limited budgets and resources), Millennials should foot the bill to develop themselves and make themselves worth more to the employer. (Inc.) The truth stings, doesn’t it? Here are 3 reasons why millennials are getting fired.

What do you think: Should employee’s “foot the bill” to develop themselves and make themselves worth more to their employer? I want to hear your thoughts. Send me an email at support@etrhelp.com. Or leave a comment here.

LIFESTYLE

The secret to a long life revealed. Agnes Fenton celebrated a milestone birthday this week turning 110. When asked about her health, Agnes’s doctor said, “The few things she’s had wrong with her have disappeared in ways they should not have. Her health has been phenomenal.” You’ll never guess her secret.

Watch lovers…Business Insider put together A Wall Street Guide to Watches.

Want to be featured in The Daily Brief? Are you a mover and shaker who has a story to tell? Let us help you get published and share your story with the world. Send an email to support@etrhelp.com.

#NOWYOUKNOW

The oldest living person today is Susannah Mushatt Jones, 116 years young.

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