What You Need to Know Today: August 4

Your Early to Rise daily briefing. Today, what is Soylent 2.0, the truth about Facebook videos, real life Bruce Wayne and more.

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What’s the deal with Soylent 2.0? Soylent was invented in 2013 as an experiment by software developer Rob Rhinehart. The all-in-one meal replacement beverage became the best funded food product of all time on Kickstarter by May 2014. Yesterday, the company introduced Soylent 2.0, a pre-packaged version of the drink that comes in bottles instead of powder. But the news about Soylent was not what excited (read: enraged) the internet, “Instead, it was this blog post by Rhinehart that laid out how he lives his day-to-day life, presenting someone so disconnected from reality that he might as well be hooked into an Oculus Rift 24/7, bathing in a bath of temperature controlled Soylent,” says The Next Web. Here’s everything you need to know about Soylent.

+ Is it cheaper to live off Soylent or Chipotle? The answer may surprise you.

The upsetting truth about Facebook videos. You’ve probably heard that Facebook is now streaming more video than YouTube. True. But there’s some things you should know, especially if you’re a content creator. Hank Green shares some fascinating insights into the theft and lies that is Facebook video.

Lesson in selling. You have 60 seconds to decide whether you swipe right (buy) or swipe left (discard forever) 50% off authentic Ray Ban sunglasses. What do you do? … 10 seconds…5…4…3… The concept of scarcity is what drives economics. It’s also the Big Idea behind this new app that offers limited-time only deals on brands you love. Here’s why this app is a win-win-win: Win for the buyer – they get deals; Win for the seller – scarcity is proven to sell more; Win for the app developers – more buyers and sellers = more commission. Think about how you can add scarcity into your business today.


Your grandma has a better chance of becoming a millionaire than you. If you’re over 62, your odds of having at least $1 million in net wealth is 1 in 7. Under 40, 1 in 55. The odds of becoming a millionaire as a young person have gotten much worse, Business Insider explains.

+ Beat the odds => 5 ways to build a $100 million business.

What do the world’s most successful entrepreneurs read? Bookicious is a new blog that tells you. Founded by 18 year old entrepreneur, Mauro Sicard, Bookicious is a place for like-minded entrepreneurs to find out what Mark Zuckerberg, Bill Gates, Larry Page, and others are reading.

Cleaning up the trash. “Basically, I’m handling crime the same way I did trash,” says Sidney Torres aka the Trashanova. Torres made a killing off a sanitation company he built that cleaned up the majority of New Orleans after Katrina. The Trashanova’s latest venture is giving Bruce Wayne a run for his money – a privately funded high tech police task force. Full story [long reads].


35 CEOs walk into a desert…What really happens to your brain and body during a digital detox.

The League hosted its first VIP bash (photos). Last month, I introduced you to the ‘elite’ version of Tinder called The League. One way The League is differentiating itself from other Tinder-like dating apps is it’s offering VIP parties to VIP members. The first party kicked off and there’s pics.

How to win over your female co-workers. Step 1: set the thermostat to a temperature you and your male co-workers find comfortable. Step 2: once you see your female co-workers start to shiver, offer your jacket (chivalry is not dead). Ladies, if your male co-workers are freezing you out and you don’t want to risk an HR report, Mashable has an office friendly outfit you’ll love.


You have no sense of smell when you are asleep. (ScienceDaily)


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