Good afternoon, Early Risers!
Here’s what you need to know
#getmeoffTinder. “You’re smart, busy & ambitious. You don’t need a dating app to get a date – you’re too popular as it is. But you should join The League – here’s why:” This is a good example of how a little bit of confusion can build curiosity for what you’re selling. The League is Tinder for the ‘elite’ and something we should all pay attention to – other than the compelling landing page – is what The League is doing to keep its VIP users happy. The biggest problem dating apps face is high churn, and The League seems to be experimenting with ways of keeping users engaged longer (think: VIP parties).
How to sell the experience over the product. By now we know millennials value experiences over things. It’s why millennial workers view business travel as a perk instead of a nuisance. A unique example of a brand selling the experience over the product is soon-to-be released video game called The Flock. Some might think The Flock is “committing commercial suicide” – a game that renders itself unplayable after a certain date. But really, The Flock is the start of a new trend where video games become an experience, offering gamers stories and cherished memories. We’re already seeing it on TV with mini-series. Anyone watch True Detective last night?
The power struggle is real for Microsoft. Microsoft’s release of Windows 10 next week signifies more than just a better OS for PC users. It signifies a shift in power for technology. In the past, Microsoft users had to pay for new OS upgrades. Now, existing users will pay nothing to upgrade to Windows 10. Microsoft’s marketing strategy for the new OS is also something worth watching. In one word: babies.
Death of the car salesman. The used car market is finally catching up to the 21st century as we see a push towards no showrooms, no salesmen, and free delivery. Vroom is one startup that wants to be Amazon for used cars. But Vroom’s biggest challenge is an old one. Trust. How does an online used car dealer build trust with its customers. Vroom’s strategy may surprise you.
Tell us in the comments why you think the 24-hour test drive gets people to buy?
“You can be anything you want to be.” Is this good or bad advice for kids? The alternative: telling your child they shouldn’t get their hopes up sounds a bit harsh. But that’s what some psychologists believe. However, there could also be a better way to inspire your kids without giving them false hope. Aeon’s Leslie Garrett has the full story.
This guy just really wants to have a beer with his friend. Gluten pill coming soon…
What to say to someone who works too hard. Hint: you’re going to kill yourself.
Did we miss something? Send us your tips, stories, or comments about the Daily Brief to firstname.lastname@example.org.
Check out what you missed in the last Daily Brief here.
Did a friend forward you this email? Subscribe to get the ETR Daily Brief in your inbox.