The Best Place to Make Money
(Yes, Even During a Recession!)

Bricks-and-mortar retailers have had a tough time lately.

But we're suggesting that you set up shop online, which requires minimal start up costs and offers the opportunity for maximum profit.

Yes, even today!

Budget-cautious buyers may be steering clear of malls... but they love the Internet: Amazon.com just had its best holiday season EVER. Other online retailers have seen their revenues hold steady, even as traditional retailers like Circuit City are going under.

In fact, online spending was $34.4 billion in the third quarter of 2008 alone - a 5.7% increase over the year before!

When you sell via the Internet, you have access to 1.4 billion+ web surfers - all of them potential customers! The Internet is a giant, bustling marketplace that's open 24/7 - it never closes! And thanks to e-mail (virtually free) and cheap web hosting (under $10 a year) you can send your sales message to as many people you want as often as you like...

Who Can Seriously Profit From This Information?

Finally, there's an online marketing program that isn't just for copywriters (although copywriters will certainly benefit from the information). It's created for regular people who want to make more money online.

Anybody can sling words at the page and see what sticks. But there are specific techniques for crafting truly persuasive ads and copy campaigns that inspires your prospect to respond favorably to your message. After all, you don't want to just fill the space... you want to motivate people to do what you ask - and open their wallets in your direction.

Master this skill, and you can write your own ticket to a prosperous and successful future.

Chart your course - Before you can bring in the big bucks, you do have to understand the specific and proven successful approaches to doing business online - and the copywriting & marketing techniques that go along with them.

Find a Super Model - We'll hand you a systemized approach to the online business models that produce results - and the role your marketing plays in making those business models highly profitable.

Make wise decisions - Learn which of the top-producing online business models will work best for you, to rake in the most cash for your business.

Turn your words into cash - Learn how to "monetize" online copy by crafting persuasive messages that turn into orders and cash flow.

Be organic - Stop paying out hundreds each month on pay-per-click ads. Instead, you'll learn how to make your site "organically" rise to the top search results (Google, Yahoo, Ask, and others) at zero expense.

Build your list - Learn just what to say to build a huge email database of prospects and customers. You may be familiar with the marketing truism, "the money is in the list". And so the better your list, the richer your rewards!

Sell more - Start converting your site visits into orders - especially larger orders. We'll show you how to craft the copy to do just that.

Be a "Big Shot" - Establish yourself as a "thought leader" and build an international reputation online. People will seek you out for your expertise in your niche. They'll learn to trust you - which translates into "trusting you with their money" as they buy, buy, buy.

Avoid sales-killing mistakes - Learn the subtle differences between writing copy online versus offline. Be advised: Ignoring these differences can adversely affect online marketing results.

Fine tune your message - Tailor your copy to the prospect's place in the sales cycle. In a matter of days, you'll notice better results with this simple approach.

Be in the right place - Learn where to place your hyperlinks and order buttons to make your call to action far more effective.
 
Stand out - Learn how to create a unique voice and tone to your copy - one that resonates with your audience - and how to test its effectiveness.

Know how much is too much - Learn the differences between long and short copy... and which one to use when. Plus, how much hype and energy you should infuse in your online marketing efforts - without turning people off and losing them forever.

Uncover "stealth" copywriting tactics - Find out what keywords your prospects are searching for and integrate those words and phrases into your copy. Unlock your competition's HTML site code to learn what keywords they're using... discover 16 simple ways to build your keyword list... debunk the myths about "keyword density"... and much more!

Boost your page ranking, without undermining it - Understand what "keyword stuffing" is, why it doesn't work - and how it could actually cripple your SEO placement. Instead, learn how to create superior content and effective copy that both informs and sells.

Pump up your conversion rates - Conversion rates reveal the number of landing page visitors who purchase the product featured on that page. If writing stronger copy helps increase your landing page's conversion rate from 2% to just 3%, your online revenues from your site increase 50%. That's huge!

Learn the easy way - Sometimes small "tweaks" can have massive results. Find out what simple word change in the guarantee increases conversion rates 21 percent!

Take advantage of Bly's Success Secrets - Learn Bob Bly's "Motivating Sequence Formula" for organizing your landing page copy, plus 7 landing page "hot spots" that could increase conversion rates 10% to 25% or more.

Build high esteem - Discover what tools you can use to establish instant credibility with your prospects.

Learn the truth about newsletters and blogs - Do they make you money or just waste your time? What you learn may surprise you - and save you hours each week if you're experiencing less-than-profitable results.
 
Newsletters in a nutshell - Learn how to write and design an effective e-zine - what formats work best... how to find great story ideas... what content is best... how to use the 80/20 rule for selling information... 5 sure-fire ways to increase subscriptions... and more! 

Work it, Baby! - Email is the #1 method for generating traffic to e-commerce web sites (according to Internet Retailer, Oct 2007). It's used by  8 out of 10 online marketers. Now you can milk more cash from your email efforts - and make your emails rise above the rest in your prospects' in-box!

Be well-read - Learn the secret strategies for increasing e-mail open rates and click-through rates - while reducing opt-outs. Also master the 5 best ways to write strong subject lines.

How to be a tease - Coax your prospects into action with powerfully persuasive "teaser" emails to drive traffic to your landing pages.

Steps to connection - Learn to strengthen the steps of connection with powerful email auto-responder copy. (Most professional copywriters have problems with this critical component to your online operations. Don't let your business suffer from their lack of expertise in this area.)

Ride the trends - Newspapers are on the way out. According to The Jack Myers Media Forecast, newspaper advertising declined 16% in 2008, while spending on Internet search advertising jumped up 21%. That means more and more online competition for attention. Be sure your Google AdWords and other pay-per-click advertising efforts get results with well-placed, well-put copy.

Measure everything! - Not only will Bob teach you how to write ads to drive traffic to your site... you'll also learn how to perform "A/B split testing" of ad copy and headlines. You'll have the hard data on what works - positioning you for even bigger profits.

Get more traffic - Learn how to write killer banner ads, newsletter ads, offline ads and more - all with superior click-thru rates.

Getting it on film - Video killed the radio star - but it can bring your bank account back to life! You'll learn how to boost your online revenues by 10% to 25% or more using short digital video clips on your web site or landing page.  Learn do-it-yourself video production skills - the 3 best formats for online scripts... the ideal length... how to edit and polish your final product before you easily upload it to the Internet. This advice alone will save you thousands in professional production costs (More than enough to cover the cost of the conference!). Plus, thanks to YouTube, your clip doesn't have to be slick to be effective. (We'll teach you how to use YouTube to drive traffic to your site as well.)

Write infectious promotions - Learn the secrets to viral marketing - grassroots spreading of information online when your recipients pass the information on to their friends and colleagues. Learn what it takes to make content "viral"... Use the "Manifesto Strategy" for PDF downloads worth sharing... Find out the three most effective script formats for viral videos.

Stand out with stand up - Learn how you can use humor to multiply the viral distribution of your content. (How many funny emails do you receive each week? Imagine yours in the mix!)

Podcast to big profits - More than 10 million people a year listen to podcasts - with podcast ad spending expected to rise to more than $300 million annually by 2010. Bob Bly is a pro at creating high-perceived-value podcasts, and he wants to share his secrets. You'll learn how to define your audience, write your script, and create your product - and it's easier and faster than you think! Good.

Show you're an expert - Harness the power of tele-seminars and webinars to build a strong reputation in your niche - plus, they can be highly profitable! Learn the steps to creating online and on-phone events. From creating the invitation email and event outline, to writing up the PowerPoint displays... Bob will teach you all you need to know to bring out your inner teacher.

Create your own Web of influence - Connect with power players, clients, and prospects with social networking sites. A recent study shows that 57% of Internet users have joined at least one social networking site. Other research forecasts revenues from social networking will hit $ 1.86 billion (billion... with a B) by 2010. Harness these tools to help strengthen your marketing and build your brand. But you must know the right words for results. You'll understand what goes on - and how to profit from it - at sites like: MySpace; YouTube; Facebook; Twitter; Second Life; LinkedIn; ExecuNet; Squidoo; Digg; and others.

Feed their craving - Satisfy your prospect's hunger for information. Turn the classic marketing documents into downloads - but the key is to write with the Web in mind. Bob will show you how. Capture more clients when you know how to create better white papers, case studies, sales brochures, press releases, and more - all designed to be consumed by visitors to your company site.

Create wealth through the Web - Bob is a master at this. Once he shows you how to create a memorable domain name for your site, he'll tell you everything you need to know so you fill up the right pages with the best information. Should splash pages be avoided at all costs? What do you say on the "About the Company" page? How can you use your FAQ page to help inform and sell? How many hyperlinks is too many? How can you position your products to make even bigger profits? Everything you need to know will be covered. You'll not only learn what you need for your content - you'll also learn how to write for impressive results.