Read Roy Furr's previous newsletter articles below:
Could it be that what’s stopping you from making your next big business breakthrough is that you haven’t broken the right rule? Most successful entrepreneurs I know are perpetual rule breakers. In fact, I find it hard to come up with even one who’s played by others’ rules and still managed to come out on top. An [...]
By Roy Furr | Fri, Dec 18, 2009
The year is 1979. And entrepreneur Bill Bonner sits down to write a simple sales letter for a new publication he’s ready to launch.
By Roy Furr | Wed, Nov 25, 2009
Picture this… You’re out with friends. Single and looking, you lock eyes with a woman whose glance stops your breath. Excited, you take a second look. Your face flushes and your knees wobble. You feel 16 again.
By Roy Furr | Fri, Oct 9, 2009
Last month, I spent less than one hour adapting a simple one-page sales letter to be e-mailed to 215 people who’d recently done business with one of my clients. The e-mail was simple. Basically, it said: “Thank you for your recent purchase. Now I’d like to give you preferential pricing on a product I [...]
By Roy Furr | Mon, Mar 15, 2010
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