After graduating from Florida State University in 1997, Alexis got started in the golden age of the Internet marketing industry working agency-side where she performed everything from search engine optimization (SEO) to web analytics to media buying for several clients. She then took her expertise client-side managing SEO and pay-per-click (PPC) efforts, as well as other print and interactive marketing initiatives for companies in the financial and software industries.
Read Alexis Siemon's previous newsletter articles below:
You’ve no doubt heard about how social media is taking over the world - or at least the Internet marketing world. And depending on your perspective, this takeover may seem hostile, especially if you’re new to online marketing and have just started to build your own Internet business.
By Alexis Siemon | Fri, Dec 26, 2008
Alexis Siemon shares a simple technique that anyone can use to dive into search engine marketing - no experience or technical skills needed!
By Alexis Siemon | Fri, Dec 26, 2008
Link building is one of the most important aspects of search engine optimization (SEO). When you attract links from other relevant websites, that tells the search engines that yours is a site to be trusted, and, therefore, displayed for relevant keyword searches.
By Alexis Siemon | Wed, Oct 29, 2008
Over the past couple of years, we’ve given you many powerful, actionable ideas on how to get your site ranked in the major search engines. Several of ETR’s experts (including me, if I may be so bold) have shared techniques on keyword research, search engine optimization (SEO) dos and don’ts, link building, and more...
By Alexis Siemon | Mon, Sep 8, 2008
If you aren’t already targeting Google with your search engine marketing efforts, now’s the time to start. That’s because Google has proven itself when it comes to giving people what they want. Recent surveys conducted by the University of Michigan and ForeSee report that not only is Google number one in American consumer satisfaction, it’s surging in growth.
By Alexis Siemon | Fri, Aug 29, 2008
If you’re like most business owners just starting out with a brand-new website, you want to know the fastest and cheapest way to drive targeted traffic to it. Worried ETR readers frequently write to us with this concern. "I need traffic and sales now!" they say. "Help!"
By Alexis Siemon | Mon, Aug 4, 2008
This week, a story came to my attention that I don't hear too often. It seems there's some buzz around the real estate industry that a fairly well-known website is participating in cloaking.
By Alexis Siemon | Fri, Jul 18, 2008
I don't know about you, but I haven't used a phonebook in over two years. I feel a slight twinge of guilt when the new one shows up on my doorstep, because I know it's making a short trip from my front porch to the recycling bin. I started performing my searches for local goods and services online ages ago, and I haven't looked back since.
By Alexis Siemon | Mon, Jul 7, 2008
If your designer or Web development firm suggests a cool Flash design, resist the temptation and say no.
By Alexis Siemon | Thu, Jun 19, 2008
When developing your website, it's easy to get swept away by some of the gorgeous creations your Web designer proposes. But while they may look great, it's important to make sure that none of those images contain critical information or content. The reason is because the search engines cannot "read" any copy that is in an image.
By Alexis Siemon | Tue, Apr 14, 2009
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