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Message #1823
Friday, September 1, 2006

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  • WEALTHY: One red paperclip for a house (Kam Weiler)
  • HEALTHY: Going nuts for heart health

  • WISE: Denis Waitley on procrastination

ALSO IN THIS ISSUE:

  • Are you a victim of LHMM? (Michael Masterson)

  • Was that last film as rotten as you think it was?
  • Add "penury" to your vocabulary

* Highly Recommended *

You Deserve Answers...And Now You're Going to Get Them

If you haven't gained the wealth you crave, you need to do something differently.

Why? Because all change, all progress begins with a single decision, a single action.

Are you ready to seize the final piece of the puzzle? The missing ingredient to coast you all the way to financial freedom? You deserve answers and now you're going to get them.

In just 30 days from today your life could be in an entirely different place. Don't delay.

- Charlie Byrne


ETR Insider Report: Getting Creative With Real Estate Investing

By Kam Weiler

Maybe you've heard about Kyle MacDonald. On July 12, 2005, he decided he would attempt to trade one red paperclip for a HOUSE. He began his quest with a simple posting on his blog site - a picture of his red paperclip and a request to trade it for "something bigger or better."

One year and 14 trades later, Kyle MacDonald is the proud owner of a house.

Kyle's story reminded me of my quest for my first home. Like him, I did not have enough cash for a 20 percent down payment. I didn't know if I could even afford the monthly payments, which would be significantly higher than what I was paying in rent.

My financial situation forced me to get a little "creative." I ended up reading a ton of materials about real estate, and learned that I might be able to buy a house with no money down. I also learned that if I bought a duplex, the money I could make from renting out one side of it would cover a large portion of my monthly costs. Not only that, but if I held onto the duplex for a while, I could actually start making money with it.

Needless to say, I was very excited. I went right out and bought an ugly duplex on the edge of an up-and-coming neighborhood.

Just two years later, my duplex is worth about $100,000 more than what I paid for it, and it provides me with extra monthly income.

And, thanks to my confidence in my newly acquired "creative" approach to acquiring real estate (though not nearly as crazy as trading one red paperclip for a house), I went on to purchase several more rental properties. (Once, I even sold a property that I didn't yet own for a $20,000 profit!)

My point is, don't let lack of finances hold you back. There are many creative ways to overcome the financial hurdles of owning real estate. A program like Main Street Millionaire will show you how easy it can be.

[Ed. Note: Kam Weiler is a contributing editor for Main Street Millionaire, ETR's real estate investment success program.]


"Procrastination is the fear of success. People procrastinate because they are afraid of the success that they know will result if they move ahead now. Because success is heavy, carries a responsibility with it, it is much easier to procrastinate and live on the 'someday I'll' philosophy."

- Denis Waitley

Beating the Lazy, Happy, Manana Malady

By Michael Masterson

I recently received the following e-mail from Jeannie M.:

"Dear Michael,

"I love your e-zine and like the new Sunday weekly summary, as I sometimes cannot find the time to keep up on a daily basis.

"Several years ago, I wrote a 50-word jingle (for want of a better word) about the benefits of investing in gold. I wrote it for a contest, but did not win. (I was surprised to learn that an outside agency that did not know anything about investing determined the winner.)

"I found it the other day, and thought I might try to sell it to a company that sells gold or gold investments. A particular talk show program came to mind. They run a commercial for such a company.

"My question is this: How can I market this to them? Should I contact them - assuming I can get through to the decision maker - and ask for a contract that would become effective in the event they decide to use it? Any ideas about what price I might ask?

"I will appreciate your help with this. I do hope to attend one of your Marketing Bootcamps at some point."

Jeannie's question tells me more than she probably wants to hear. But if she will keep an open mind to what I'm about to say, it will make her a much more effective businessperson. (It might work for you, too.)

Be prepared, because I am going to be blunt.

I believe Jeannie is the victim of a pernicious type of thinking that's spreading quickly, like a plague.

  • It will kill your dreams.
  • It will quash your goals.
  • And, eventually, it will destroy your ambition.

Let's call this disease the Lazy, Happy, Manana Malady (LHMM for short). And I'm sure Jeannie isn't the only ETR reader who has it.

To beat this disease, you need to recognize its symptoms.

LHMM affects three things that are critical for success:

1. Attitude - the way you think about yourself as a worker and the work you do.

2. Knowledge - the amount of knowledge you have about the business you are in and your desire to learn more.

3. Skill - the level of skill you need to succeed in your chosen career and your desire to become more skillful as time passes.

If you have LHMM - unless you do something about it quickly - your chances of success will die before you achieve any of your major goals.

But don't despair. You can easily cure yourself of LHMM by taking three specific actions, all of which you can begin today.

1. Change your attitude by adjusting your expectations.

To be successful in life, it sometimes helps to be optimistic, but not overly so. The best mental attitude combines the self-confidence you get from improving your skills and using them successfully with the humility that you also get from improving your skills, yet occasionally seeing them fall short.

Let's look at Jeannie's "problem": She wrote a jingle for a contest, and it didn't win.

Based on statistical probability, it is highly unlikely that Jeannie's jingle would be picked out of thousands of other jingles, many written by talented and experienced jingle writers. Especially since, even if the contest prohibited them, hundreds of professionals would have competed anyway, using a pseudonym or the name of a friend or spouse.

And, as far as I can tell from her e-mail, Jeannie is not a professional - or experienced - jingle writer.

It bothers Jeannie that the judges for the jingle contest "did not know anything about investing." Well, why should they? Presumably, they were from a marketing and/or public relations firm, a business that was hired by the investment company to pick the winner ... because the contest, itself, almost certainly had something to do with the company's marketing strategy.

And that point brings me to a second suggestion that will make a tremendous difference in anyone's business life: Whatever it is that you decide to do, you need to learn something about sales and marketing.

2. Become a marketing student.

Jeannie is wondering how to sell her jingle to a particular company she has in mind. Easy: Get in touch with the company's top marketing guy and say something that will pique his interest and make him want to hear more.

To answer her question about price: What would a single jingle from an inexperienced, unknown jingle writer be worth to a big, successful, investment company? Maybe $500. Tops.

If you find that surprisingly low, it's because you don't know much about the world of marketing. Yet marketing is what makes most of the world go round.

Marketing is an extremely varied, deep, and fascinating subject. Of course, most academic books on marketing are stupid, dry, and misguided. Still, there are all sorts of good books out there that you can read, as well as some good e-zines. ETR is certainly the best (in terms of giving you the heady stuff). But I would also recommend John Forde's Copywriter's Roundtable and Bob Bly's Direct Response Letter.

You can learn a lot just by reading. But to get yourself started in a serious way, you should invest more seriously in your marketing education. Jeannie said that she plans to go to one of ETR's marketing Bootcamps "some day." This is something I hear from readers all the time. And I always wonder, "Why some day? Why not this year?"

For example, at this year's Information Marketing Bootcamp: "Making a Fast Fortune on the Internet Revolution," Jeannie could learn how to take advantage of the trillion-dollar information industry. If she came this year (not "some day"), she could walk in with nothing more than an idea for a start-up business ... and leave with a rock-solid blueprint for transforming that idea into a lasting stream of income.

3. Become masterful at a financially valued skill.

It doesn't matter what skill you choose to develop, so long as it's one that will make it easy for you to eventually charge $100 an hour for your time.

The best way to get rich is to own your own business and invest in real estate. (I make that case in my upcoming book, Seven Years to Seven Figures, which will be published by John Wiley & Sons within the next few months.) But the best way to avoid penury - now and, more importantly, when you reach "retirement" age - is to be very good at doing something that people will pay good money for.

A hundred dollars an hour is a good, minimum number to shoot for. If you worked 50 hours a week at that rate, you'd be making $250,000 a year. Yes, you can make a lot more money than a quarter million bucks a year if you have your own successful business, but in terms of having a reliably high income (one you can earn regardless of how old you are or where you choose to live), having a financially valued skill is the way to go.

With a financially valued skill, you can retire and work on a very-part-time basis ... and still have a good income to live on. Working 20 hours a week gives you plenty of time for other activities. And you'd be earning $50,000 a year. Not bad - especially if you have additional money from real estate investments coming in.

To start you thinking about this subject, I strongly recommend that you reread my first two wealth-building books: Automatic Wealth and Automatic Wealth for Grads…and Anyone Else Just Starting Out.

Not only will you be doing yourself a financial favor, you will radically change the way you think about yourself. Through trying and sometimes failing to become masterful at the skill of your choice, you will develop the intellectual attributes you need most for success: confidence, courage, persistence, and humility. And you'll cure yourself of the Lazy, Happy, Manana Malady once and for all!


* Highly Recommended *

Turn Your Mind into a Cash-Generating Idea Machine

Imagine sitting in a meeting...a seemingly unsolvable problem is before the group.

Everyone is silent and stuck for ideas. But you come up with the thought that saves the day!

Everyone wonders why they didn't think of it. But only you know the answer to that question. It's because they didn't know HOW to look at the problem.

Ideas, not money, are the true currency of business and personal success.

Now you can discover a simple, step-by-step technique that will give you a guaranteed source of powerful ideas and solutions to call on any time you need one.

- Charlie Byrne


The Cholesterol-Lowering Power of Pistachios

By Jon Herring

Due to their high fat content, nuts received a bad rap during the low-fat/no-fat madness of the last few decades. But the negative press was entirely undeserved, because nuts are full of fats that promote good health. In Message #1760, I wrote about the heart-healthy benefits of peanuts, walnuts, almonds, and pecans. But a new study has shown that pistachios might top them all.

Researchers in Turkey closely monitored nearly 50 men and women who made pistachio nuts 20 percent of their diet for three weeks. They found that the subjects' total cholesterol levels improved and their triglycerides dropped. But what was most impressive (besides the fact that these people ate so many pistachios) is that their levels of HDL cholesterol (the so-called "good" cholesterol) increased by 26 percent.

In addition to being good for your heart, nuts are slow to digest, so they satisfy your appetite longer than most foods. If you enjoy them, grab a couple of bags next time you're at the store, and snack on a few handfuls every day.


It's Good to Know: A One-Stop Movie Review Shop

By Suzanne Richardson

Before you shell out $20 for a movie ticket and a sack of popcorn, you want some assurance that you're not going to be spending two hours squirming in your seat. And movie reviews in the newspaper aren't always a big help. I remember reading a very positive review of the movie Sylvia, a film I found sadly disappointing.

Instead, take a look at the RottenTomatoes website, which collects reviews from professional film critics all over the country. This site offers over 600,000 searchable reviews of nearly 130,000 films. Search for a particular title, and you'll find the Tomatometer - a quick visual summary of the critics' reactions to it. A ripe red tomato indicates that over half the reviews are positive; a green splat denotes a rotten movie with primarily negative reviews. (Sylvia got a dismal score of 38 percent on the Tomatometer, by the way, which is closer to what I think it deserves.)

You'll also find movie previews, recommendations, links to movie trailers, industry news, and access to The Fresh/Rotten Report, RottenTomatoes' weekly newsletter. And to satisfy your movie mania, there's an online store, stocked with DVDs, movie posters, and video soundtracks.

Of course, you wouldn't want to discount a movie just because an unknown critic panned it. And it might even be fun to try some of the "rottenest" movies on the site, to see for yourself what all the negative hype is about.

(Source: Information Outlook)


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Word to the Wise: Penury

"Penury" (PEN-yuh-ree) is extreme poverty. The word is derived from the Latin for "lack" or "want."

Example (as I used it today): "The best way to avoid penury - now and, more importantly, when you reach 'retirement' age - is to be very good at doing something that people will pay good money for."

Michael Masterson
Copyright ETR, LLC, 2006


Have a Question for Michael Masterson?

Want to know the secrets to his success? Have a perplexing business problem? ETR welcomes your thoughts. Post them online at http://speakoutforum.com/forum/ or send questions directly to Support@EarlyToRise.Com


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