Issue #2591

• WEALTHY: 7 website elements the search engines are going to want to see (Edwin Huertas)
• HEALTHY: Why marathons and overweight runners don’t mix (Craig Ballantyne)
• WISE: Larry Page on the ultimate search engine

ALSO IN THIS ISSUE:

• 3 comprehensive systems for making money online (Brian Edmondson)
• A success secret from Og Mandino
• It’s Good to Know… the dirtiest hotels in the U.S.
• Add “cloy” to your vocabulary

== Highly Recommended ==

Are Recession-Proof Profits Really Possible?

While many are rightfully worried about what happens next with the economy, here at ETR we are very excited about the significant profit opportunities you can still take advantage of right now. May we share them with you?

This April, Early to Rise invites you to join us in sunny Orlando, Florida for a 3-day wealth-building summit we’ve named “Profits in Paradise.”

We intend to hand you everything you need to set up and reap the rewards of passive income streams. You will get some of the SAFEST and yet most PROFITABLE business-building, income-generating and entrepreneurial opportunities available today!

And this isn’t speculation or pie-in-the-sky theory, but proven methods that WORK.

Our select team of experts will show you detailed, step-by-step “how to” advice for quickly creating income streams that throw off cash even in these difficult times. You can consistently profit whether the markets are up or down.  Isn’t it time you get your fair share of the profits that are still available today?

Join us and you can be on your way to shockingly high returns from a variety of passive income streams. Register today and you will lock in the lowest possible rate for early bird registration.

“The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re a long, long ways from that.”

Larry Page

What the Latest Shift in Search Engine Rankings Means for Your Site

By Edwin Huertas

The world of search engine optimization (SEO) is in an uproar these days. If you have an Internet-based business, you need to know what’s going on – and how you can take advantage of it.

As you know, SEO is all about getting your site listed in the search engines’ top results. The higher up in the results you rank, the better chance you have of capturing your prospective customer’s attention. Get them to click on your link, and you are on your way to making a sale.

So knowing how to get those coveted high rankings is critical to the success of your Internet business.

The way that search engines currently spider, rate, and index a website depend on various factors, including link popularity, content, site structure, and a mixture of other variables. All of these can be manipulated by most webmasters and SEO specialists.

But this could be changing very soon!

The word on the Net is that search engines are changing the way they spider and index websites to help them serve better results to their search audience. They are incorporating new ranking algorithms that will take into consideration input that is submitted by “real people” (as opposed to primarily software calculations).

Google (and others) will give higher priority to sites that Web surfers vote for. The way a Web surfer “votes” for a website will be completely transparent. It will not be something that can be easily manipulated by webmasters and SEO specialists.

If this happens, we will see an entirely different pattern emerge – and it will affect thousands of websites across the Net. Many that were once showing up in the top 10 results will no longer be there. New sites (rated using the latest algorithms) will take their place.

Google currently asks Web surfers (normally users that are logged into their Google account) to move their search results around, based on the surfer’s own idea of how important each one is. If they like a certain page in the search results, they can move it higher on the list so that anytime they search for the same keyword(s) they will be presented with their own personalized set of results.

Google claims that this data is not currently calculated in their existing algorithms, but I seriously doubt that. Search engines are constantly looking to improve their search results. By using actual feedback provided by their users, they can get a better understanding of what Web surfers consider relevant.

So that’s the main thing that I think will make a difference in the way results are ranked in the future: Web users will have more influence. In addition, I believe the search engines will be spidering online videos, article comments, and social media.

Having videos on your website helps your SEO now. (Webmasters love to link to good videos.) But if a search engine can actually read the contents of a video, you might have to give more serious consideration to the content of the videos on your site than you have in the past.

According to many SEO analysts, search engines will be looking at criteria like these when scoring your Web pages:

• How often have Web surfers moved (voted) your listing to the top of the results?

• What type of searches have those users performed in the past?

• How many times has your page been bookmarked (voted for) on a major social networking site (i.e., Digg.com, LinkedIn.com, and StumbleUpon.com)?

• How many other sites are talking about your site?

• Does your Web page have video? If so, how long do people watch it?

• How often do website visitors return to your page?

• How many comments does your page have on it? (More people posting comments on your page means more popularity, as far as search engines are concerned.)

What YOU Can Do About the “New” Ranking Rules

The new search engine ranking methods are sure to bring a lot of changes to the world of search engine optimization. But don’t worry. You won’t have to learn a bunch of new SEO tactics. One thing will always hold true: CONTENT IS KING.

Plain and simple, if you have good Web content, surfers will bookmark it, comment on it, and talk about it on other websites. Whether you are offering useful videos or informative articles, people appreciate high-quality content. And search engines will take notice. This will continue to boost your SEO efforts more than anything else.

With that said, keep in mind that no one knows for sure what the search engines are going to do. They guard their secrets like the CIA guards theirs. We can only make an educated guess as to what the future of SEO holds, and try to keep on top of the latest changes.

One more thing. Keep in mind that even a top ranking on Google won’t mean a thing for your business unless you can turn the resulting traffic into paying customers. Read Alexis Siemon’s article “What’s More Important Than Your Search Engine Ranking?” to find out exactly how to measure the efficacy of your search engine optimization efforts.

[Ed. Note: Running a successful online business takes more than just throwing up a website - but it doesn't have to be complicated or confusing. Get a step-by-step guide to search engine optimization, link building, and more as a member of ETR's Internet Money Club. Spaces are limited, so find out now if there are any spots left for the "Class" of 2009.]

Comment on this article

== Highly Recommended ==

The Code of Silence Has Been Broken… 

In today’s financial climate you can’t just keep doing the same old thing or you could see your entire nest egg vanish. 

Millions of Americans have had their portfolios deflate so badly that their life savings are nothing more than a memory. 

Fortunately, you don’t have to be part of this group.  Because there is another option. 

An elite group of investors uses secret methods to make enormous profits no matter what the markets do. 

Previously, nobody outside of this group was privy to these wealth building tools. 

But now the code of silence has been broken…

Wall Street Insider Frederick James has broken ranks and is letting the genie out of the bottle.  Learn how you can also start making a fortune no matter what the markets are doing.

Dear ETR: “Could you recommend products that would give someone like me a sound foundation for starting and running a successful Internet business?”

“Thank you very much for your informative newsletter, which I have been receiving for several months now.

“I am very interested in several of your products related to marketing, copywriting, Internet businesses, etc. I have several highly developed skills and areas of expertise that I feel could be developed into an Internet-based business (via e-books, etc.), and would love to create such a business. To this end, I realize that I’ll need to first equip myself with all the necessary skills, information, and ‘know-how’ related to making an Internet business work. (I have no formal business background.)

“At ETR, you offer many products that seem to cater specifically to such needs. However, there are so many that I am finding it hard to distinguish which ones would be best suited to someone like me – a total ‘newbie’ at Internet business and marketing, yet computer literate and willing to put in many hours of study and work.

“Could you perhaps recommend a set of products that would provide someone like me with a sound foundation in all the key areas of starting and running a successful Internet business?

“Your advice would be highly appreciated!”

Andrew W.

South Africa

Hi Andrew,

Thanks for the great question. I know that there is a lot of opportunity out there – and trying to figure out where to focus your learning can be a challenge.

We offer three products here at Early to Rise that relate to building an online business. Let me tell you a little bit about them.

1. If you don’t have a lot of time to devote to an Internet business, I’d recommend our Magic Button program. It’s basically a simple three-step process for pulling in Internet profits.

2. If you are able to, I would highly recommend that you attend any of the live events we put on, including our upcoming Profits in Paradise wealth-building summit, our annual Information Marketing Bootcamp, and our 5 Days in July business-building conference.

At each of these events, you’ll get a chance to meet and learn from some of the world’s top experts in Internet marketing, information publishing, business building, search engine optimization, copywriting, and more. Not only that, but each event offers you dozens of opportunities to network with potential mentors, partners, and clients.

If you missed our 2008 Information Marketing Bootcamp, you can get the DVDs and see all the advice-packed presentations in the comfort of your own living room. It’s an inexpensive way to get a taste of just how powerful these conferences can be. (Of course, you do miss out on the networking opportunities.)

3. The Internet Money Club is our premier product for learning how to start, build, and grow an online business. It includes access to twice-monthly training teleseminars… a monthly live teleseminar where you can ask me any questions you have… and all the tools you need to get an actual website up and running. Our panel of Internet marketing and business-building experts and I walk you step by step through every stage of the business-building process.  

I urge you to check out all of the above and decide for yourself what would work for you. Whatever you decide, I wish you luck and success.

- Brian T. Edmondson

Internet Money Club Director

Comment on this article

Worth Quoting: Og Mandino on Going the Extra Mile

“Today, and every day, deliver more than you are getting paid to do. The victory of success will be half won when you learn the secret of putting out more than is expected in all that you do. Make yourself so valuable in your work that eventually you will become indispensable. Exercise your privilege to go the extra mile, and enjoy all the rewards you receive. You deserve them!”

Comment on this article

A Taste of Advice Marathon Runners Hate

By Craig Ballantyne

Most aspiring marathon runners are smart enough not to buy a beat-up used car for $300 and try to drive it across America non-stop. But they have no problem taking their overweight, used up, beat-up, weak bodies and trying to run 26.2 miles in under 4 hours.

Does that make any sense?

If you are overweight and running marathons, you are going to get injured. It’s not a question of “if.” It’s a question of how soon and how badly.

The reason I’m so hard on running is because too many people do it who shouldn’t do it.

What they should do instead is run less, do more resistance training, and decrease the carbohydrates in their diet.

If you are an overweight runner focused on a marathon, the most important thing you can do is lose body fat. Your diet is probably the main problem. So fix it. Running 6 miles per day while you’re “training” is not a license to eat whatever you want.

Any general strength-training program will help you improve your body composition and strengthen your muscles so that you’ll have a reduced risk of overuse injury (from long-duration running). All you need are two quick, total-body strength workouts per week, doing 1-2 sets of a couple of multi-muscle exercises. Just be careful not to do so much strength training that you get sore muscles.  

I like to see runners do stability ball leg curls, 1-leg hip extensions, step-ups, and split squats. Those are the basics to start with. Pick two exercises per workout, and do 1-2 challenging sets.

[Ed. Note: Building muscle and burning fat doesn't have to take hours of work. Fitness expert Craig Ballantyne has put together a Turbulence Training program that can help you get fit with three 45-minute workouts a week.

For simple ideas that can help you find more energy, better health, less pain, and a dramatic boost in overall vitality, sign up for ETR's free natural health newsletter.]

Comment on this article

It’s Good to Know: The Dirtiest Hotels in the U.S.

You are doing a little research online before making reservations for your upcoming vacation, and you find a great rate. But before you book that room, you might want to check out TripAdvisor.com’s recently released list of Top 10 Dirtiest Hotels in the United States. The results were based on guest ratings over the past year.

1. Hotel Carter, New York, NY
2. Continental Bayside Hotel, Miami Beach, FL
3. New York Inn, New York, NY
4. Eden Roc Motel, Wildwood, NJ
5. Days Inn Cleveland Airport, Brook Park, OH
6. Days Inn Airport/Stadium Tampa, Tampa, FL
7. Travelodge Bangor, Bangor, ME
8. Velda Rose Resort Hotel, Hot Springs, AR
9. Ramada Plaza Hotel JFK International Airport, Jamaica, NY
10. Days Inn & Suites Gatlinburg, Gatlinburg, TN

In many cases, for a few dollars more, you can stay at a nearby hotel that was highly rated by TripAdvisor.

(Source: Tripadvisor.com and USA Today]

Comment on this article

== Highly Recommended ==

Hey, Rat Race Runners… Need a Change? 

If your soul has been screaming at you to get out of the never-ending rat race, here’s your chance. After all these years, don’t you deserve to live the good life?  Get started making money for yourself instead of your boss.

Word to the Wise: Cloy

To “cloy” (KLOY) – from the Middle English for “to clog” – is to become distasteful through an excess of something that was originally pleasing (sweetness, richness, etc.).

Example (as used by Jeffrey Tayler in The Atlantic): “The opulence, the music, the gouty food – all start to cloy my senses.”

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

Copyright ETR, LLC, 2009

Similar Articles:

• What the Latest Shift in Search Engine Rankings Means for Your Site – The world of search engine optimization (SEO) is in an uproar these days. If you have an Internet-ba…
• SEO Don’ts: Using Hidden Text – If you’re just learning about SEO, you’re no doubt doing a lot of reading online. Plenty of SEO publ…
• SEO Don’ts: Keyword-Stuffing Your Home Page – One of the very first steps toward optimizing your website for killer search engine rankings is choo…
• Make Your Site More Popular With “Link Juice” Power – You already know how powerful links can be when it comes to your search engine optimization (SEO) ef…
• I am looking for one good company that will get my site viewed – “Hello, my ETR friends. I am just about to launch a new business marketing long distance calling car…
• Will Reproducing Content Hurt My Web Ranking? – “I’ve read that a website or blog needs original content to get ranked higher by the search engines….
• 3 Places You Should Use Keywords but Probably Don’t – When Charlie and Suzanne asked me to start writing articles for ETR about search engine marketing, I…

This entry was posted on Friday, February 13th, 2009 at 5:10 am and is filed under Daily Issues .