Comments on: Lean, Mean, and Powerful Direct-Mail Copy in 3 Simple Steps

By: Esther Taylor

Esther Taylor — Sat, 20 Dec 2008 06:36:12 +0000

While I was taking the basic copywriters course, and later, the masters course,I felt that no matter how many headlines and leads I produced, they would never meet AWAI’s approval. To me the exercise became futile. I love to write and always did (and still do) want to write advertising copy. I like brevity and ideas condensed to a few words. But I cannot get the
approval of those who evaluate student copy. And I simply will pay no more for additional courses or counselors. I’ve put so much money into the system already that I’m ashamed.

By: Bfogle

Bfogle — Sat, 20 Dec 2008 00:33:06 +0000

Nvestgrrl – Michael Masterson has built a $300m+ a year business using his techniques. You? I’m sorry, but if ‘cheap Duraflame fire logs’ is an example of your copywriting skills, I’m afraid I’m going to have to side with Michael!

By: Nvestgrrl

Nvestgrrl — Mon, 10 Nov 2008 18:37:01 +0000

There’s one huge problem with Masterson’s copy development process — the copywriter is not allowed to state what he is trying to get across. Thus if it is not entirely clear in the head/lead, and the writer must sit mute, the concept is trashed instead of improved. It might be a superb concept, just not quite there yet. You can’t expect others on review panel, who are not trained editors, to see writer’s intent. Thus is the arrogance of Masterson’s technique, and the reason Agora slaps up so many different leads, burns through subscribers like cheap Duraflame fire logs.

By: jen

jen — Sun, 09 Nov 2008 13:30:43 +0000

this is exactly the article that i want to see from early to rise newsletter – finally see it after almost an year of subscription.