http://www.earlytorise.com/2008/03/31/how-long-should-a-sales-letter-be-2.html The Web's Most Popular Newsletter Thu, 19 Nov 2009 09:45:21 -0400 http://wordpress.org/?v=2.8.3 hourly 1 http://www.earlytorise.com/2008/03/31/how-long-should-a-sales-letter-be-2.html/comment-page-1#comment-90 Leonard Klaatu Sun, 20 Apr 2008 21:25:47 +0000 http://www.earlytorise.com/2008/03/31/how-long-should-a-sales-letter-be-2.html#comment-90 I hate the long sales letter, but clearly the answer to the question is, "Long enough to make the sale." Numbers don't lie. If more people positively respond to longer letters (and they must because so many of the sales letters out there are VERY LONG), then copywriters will most certainly continue to craft long letters! I'm often baffled that it seems as though there is ONE letter that is copied, slightly modified and used over and over to sell many different products and services. I hate the long sales letter, but clearly the answer to the question is, “Long enough to make the sale.” Numbers don’t lie. If more people positively respond to longer letters (and they must because so many of the sales letters out there are VERY LONG), then copywriters will most certainly continue to craft long letters! I’m often baffled that it seems as though there is ONE letter that is copied, slightly modified and used over and over to sell many different products and services.

]]> http://www.earlytorise.com/2008/03/31/how-long-should-a-sales-letter-be-2.html/comment-page-1#comment-69 Dalyce McCue Sun, 20 Apr 2008 01:06:22 +0000 http://www.earlytorise.com/2008/03/31/how-long-should-a-sales-letter-be-2.html#comment-69 I just finished reading a sales copy on another website that is almost word for word the same copy that Bob Bly wrote inviting people to take the AWAI course. The difference was though, the other sales copy added a lot of crude cliches. I couldn't wait to exit from that ad. I just finished reading a sales copy on another website that is almost word for word the same copy that Bob Bly wrote inviting people to take the AWAI course. The difference was though, the other sales copy added a lot of crude cliches. I couldn’t wait to exit from that ad.

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