Are You Setting Goals … or Still Dreaming?
Issue #2269
- WEALTHY: Help save the planet, make some money (Rick Pendergraft)
- HEALTHY: Sip this beverage to let stress slip away (Kelley Herring)
- WISE: Anais Nin on the connection between life and dreams
ALSO IN THIS ISSUE:
- 4 simple steps to turn your dreams into reachable goals (Michael Masterson)
- A lesson about pricing from fine - and not-so-fine - wines (John Forde)
- It’s Good to Know… about online phone directories
- Add "protagonist" to your vocabulary
Welcome to the Turning Point in Your Life
How can it be a group of people in the same city, with the same education, upbringing, bank balance and opportunity make riches beyond their dreams, and others don’t?
Answer: They used a system… a set "proven" process which set them apart.
Want to know what this system is?
They followed a set of simple instructions which made money automatically come their way… money was attracted to them like metal to a magnet long BEFORE they became wealthy.
It was following these simple instructions I now call "The Billionaire Way" which gave ME an unbelievable ‘piggy-back ride’ from a simple insurance sales guy to founder of the world’s first TV shopping network.
Green Is the New Black
Everywhere you look, consumers are embracing all things "green." One example: Many homeowners are considering solar options to help offset rising electricity and heating bills.
The high cost of purchasing and installing bulky solar panels has always been a deterrent. And though less-bulky solar cells are now available, they’re still expensive because they contain indium, a rare and expensive metal.
Photovoltaic (PV) cells could change all that. These cells use materials such as copper indium diselenide and cadmium telluride, which are cheaper and more readily available than indium.
The development of cheaper solar cells should lead to more widespread use of solar energy in the United States. We could easily meet all of the country’s energy needs - and then some - with solar power. The last major hurdle is making solar energy cheaper than hydrocarbon-generated energy.
Leading the manufacture of PV cells are Solarfun (SOLF), Sunpower (SPWR), and SunTech (STP). All three of these companies have seen tremendous growth in share prices in the last year. Now, with the prospect of cheap solar cells appealing to the masses, their future looks bright.
[Ed. Note: Rick Pendergraft, a two-time winner of the "Top Trader" award at Schaeffer’s Investment Research, is a contributor to ETR’s free e-zine, Investor’s Daily Edge . Learn how to protect your portfolio and multiply your money - in any market - by clicking here.]
"Our life is composed greatly from dreams, from the unconscious, and they must be brought into connection with action. They must be woven together."
Anais Nin
Are You Setting Goals… or Still Dreaming?
We all have dreams. We all carry movies in our minds about how life could be for us in a better world. Sally dreams of a big house with a built-in pool. Harry dreams of an eight-car garage filled with vintage Porsches. Jill fantasizes about painting pictures at the seashore. Jack wants that corner office with the view.
Chances are, Sally and Harry and Jill and Jack will never get what they dream about. They will go on playing those mental movies for themselves or talking about them to friends and family members.
Failing to live your dreams is not necessarily a bad thing. Lots of people are perfectly happy dreaming of one life but living another. The problem arises when the gap between fantasy and reality results in unhappiness or even depression. When this happens, it’s time to master plan a new life. And the first step is to establish goals.
Goals are different from dreams in four ways. They are specific, actionable, time-oriented, and realistic.
Specific : Being rich is a dream. Developing a $4 million net worth is a goal.
Actionable : Winning the lottery is a dream. Winning a foot race is a goal.
Time-Oriented: Developing a $4 million net worth is a goal. But developing a $4 million net worth in five years is a better goal.
Realistic : Developing a $4 million net worth in five years is probably reasonable. Developing a $4 million net worth in four months is not.
Goals are also different than objectives - more long-term and broader in scope.
Your master plan will be broken down into seven-year and one-year goals, monthly and weekly objectives, and, finally, daily tasks that will make it possible to achieve your medium-term objectives and long-term goals. For example:
Seven-Year Goal: Develop a $4 million net worth in five years.
First-Year Goal: Eliminate $36,000 worth of debt.
Monthly Objective : Land a part-time job netting $36,000 annually by year-end.
First Week’s Objective : Get my first job interview.
First Day’s Task: Write personal letters to CEOs of my top 10 "dream job" companies.
Okay, that’s the plan. Starting today, you are going to be performing tasks every day that support weekly objectives that, in turn, support monthly objectives that, in turn, support yearly goals that, in turn, support seven-year goals. All of this will be done formally. All of it will be done in writing.
At this point, you may be wondering: "Does it really matter whether my goals are specific? Does it make any difference if I write them down?"
Glad you asked.
Several years ago, I found a very interesting bit of information in a book by Tom Bay - Look Within or Do Without - that was completely mediocre except for this one little gem. According to Mr. Bay, Harvard Business School did a study on the financial status of its students 10 years after graduation and found that:
- As many as 27 percent of them needed financial assistance.
- A whopping 60 percent of them were living paycheck to paycheck.
- A mere 10 percent of them were living comfortably.
- And only 3 percent of them were financially independent.
The study also looked at goal setting and found these interesting correlations:
- The 27 percent that needed financial assistance had absolutely no goal-setting processes in their lives.
- The 60 percent that were living paycheck to paycheck had basic survival goals (such as managing to live paycheck to paycheck).
- The 10 percent that were living comfortably had general goals. They thought they knew where they were going to be in the next five years.
- The 3 percent that were financially independent had written out their goals and the steps required to reach those goals.
And that’s just one study. Here’s one that shows the power of setting specific goals:
Researchers from Virginia Polytechnic Institute and State University asked 56 female undergraduates to do as many sit-ups as they could in 90 seconds. One group, told to "do their best," averaged 43 sit-ups on each day of the four-day study. The other groups, which had been given the specific goal to do consecutively more sit-ups at each session, performed significantly better, averaging 56 sit-ups on the last day of the experiment.
Studies are great, but personal experience is better.
I spent the first 17 years of my life dreaming about success but having none. In my freshman year of college I decided to change that. I learned to learn and became an A student. Twenty-two years later, I discovered goal setting. Three years later, I was a millionaire. When I began writing ETR in 2000 - eight years ago - I learned how to prioritize my goals. That allowed me to achieve my first and most cherished dream: becoming a successful writer.
At ETR, needless to say, we set long-term business goals and medium-term objectives. This helped us grow our revenues from zero to $25 million in seven years. And it will help us grow to the next stage of our development, above $50 million, in the next few years. Using a master plan to grow our business is gratifying - but what’s better is seeing our employees use personal master plans to improve their lives.
One, for example, used a master plan to go from being a low-level employee answering the phone to a management position in a few years. He is now a major profit producer for the company. Several employees have used master plans to meet their weight-loss and physical-fitness goals, including one who lost 30 pounds through diet and vigorous exercise and overcame significant health problems.
These laudable results happened because these people took the time to turn their dreams of wealth and health into specific, actionable, time-oriented, realistic goals.
You can spend your whole life dreaming. And dreams are wonderful things. By all means, dream away. But if you want to turn those dreams into reality, you need to transform them into goals.
What’s your wildest, longest-held dream? How can you make it specific? How can you make it actionable? How can you put a time limit on it? How can you make it realistic? Use these four questions to create goals you can aim for… then take action. And you’ll be living your dream in a few short years.
[Ed. Note: You CAN get out of debt… lose 10 pounds… start a profitable business… or achieve any goal you set your mind to. Take your first step toward success by signing up for ETR’s Total Success Achievement program. We’ll provide you with weekly motivational e-mail messages, twice-monthly goal-setting teleseminars, and proven strategies for bypassing common obstacles along the way. Learn more by clicking here.]
Learn how to "Hotwire" the Internet for fast and furious profits…
These days, it seems like everyone’s getting bogged down with all the technical jargon and being intimidated by the internet… and rightly so, because doing things the way all the ‘experts’ say is a real headache!
This system assumes you have absolutely no previous knowledge about making money from the internet nor any previous knowledge about computers.
Discover that much needed extra bit of breathing space and peace of mind an extra grand or two here and there can give you today. Read about it here.
Reader Feedback: "Your article reminded me how fortunate we are."
"Your article regarding your friend Kieran reminded me how fortunate we are - that if you think you have it bad, there are many who have it worse. I do volunteer work with Disabled Sports Far West (Dsusafw.org), an organization that helps people with disabilities learn to ski, golf, and do other outdoor activities. Things are tough for some (including myself), but seeing a person with cancer persevere, seeing a person without a limb or a former soldier who has been mangled by an IED learn to ski, reminds me that America is truly blessed with some amazing citizens.
"Thank you for your writing (and writings). They help motivate, inspire, and make me realize that America is truly a special country."
- Tom Ash
Sacramento, CA
[Ed. Note: How has reading ETR helped you - maybe even changed your life? Send your comments to ReaderFeedback@gmail.com. Include your name and hometown… and we may print your e-mail in a future issue.]
When I Buy Wine, I Ask for Help
By John Forde
I like good wine. But faced with a huge selection (especially when we’re in France ), my determining criteria end up being label and price. If it looked good, I figured, and cost a little extra… I couldn’t go wrong. Only, I often did. So now I ask the store expert. And that works out just fine.
Have you heard, though, about the recent study in California ? Researchers poured two identical glasses of wine for test subjects. One of the glasses, they said, was from an expensive bottle. The other, just average in price.
The test subjects actually showed more "pleasure" brainwaves while drinking the wine they thought was more expensive. They ranked it higher too.
Then the researchers tried passing off a $90 bottle of wine as one worth only $10… while passing off a $5 bottle as one worth $45. And they got away with it. Test subjects were bamboozled.
What’s this say to you about marketing your products?
Other than the fact that a lot of people seem to have a skewed idea of what makes a good wine, it tells you that price isn’t just a rational hurdle. It’s something that can actually change the way a prospective customer sees your product.
A low price isn’t necessarily a lure. And a high price isn’t necessarily a turnoff. It might be that you’ll sell more, just by charging a higher price. The only way you’ll know is to test it.
Now that’s something I can drink to.
[Ed Note: John Forde, a published writer and a direct-mail copywriter since 1992, is a featured expert in The Magic Button, ETR’s step-by-step guide to starting a profitable Internet business. Applying John’s proven techniques for writing promotional copy will make every customer contact an opportunity for a sale, whether it’s your company’s homepage, sales letters, e-mails, ads, and even editorial content.
And sign up for John’s free weekly e-zine, Copywriter’s Roundtable.
Stressed Out? Try Tea
Stressed out? Reach for a soothing cup of black tea.
A recent study conducted by University College London researchers evaluated the effects of black tea on stress in the body. Seventy-five regular tea drinkers were split into two groups. All study participants gave up their normal tea, coffee, and caffeinated beverages. One group drank a caffeinated black tea. The control group drank a caffeinated fake-tea placebo.
To eliminate the "comforting" effect of drinking a cup of tea, researchers masked the sensory cues typically associated with tea drinking. Then they had the groups perform challenging tasks to evaluate their bodies’ stress responses as measured by the hormone cortisol, blood pressure, blood platelets, and self-rated stress levels.
The tasks caused similar stress levels in both groups. However, 50 minutes after performing the tasks, cortisol levels had dropped by an average of 47 percent in the tea-drinking group compared with a mere 27 percent in the fake-tea group. The researchers also found that blood platelet activation (which is linked to blood clotting and the risk of heart attacks) was lower in the tea drinkers. And the tea drinkers reported feeling more relaxed in the recovery period after performing the tasks.
Because tea is chemically complex, researchers can’t yet pinpoint the ingredients responsible for its beneficial effects. What they do know is that enjoying a cup of black tea may speed recovery from the daily stresses in life. And that, in turn, can help reduce the risk of chronic illnesses such as heart disease.
Stock up on healthy and delicious organic black tea. It’s calorie-free, packed with powerful phytonutrients, and can help soothe away stress too.
[Ed. Note: Kelley Herring is the founder and CEO of Healing Gourmet (www.healinggourmet.com), and is editor-in-chief of the Healing Gourmet book series. Learn more about how simple lifestyle choices can improve your health by reading ETR’s free natural health e-letter.]
It’s Good to Know: Online Phone Directories
No need for those bulky Yellow Pages anymore. If you’re looking for a landline phone number - for a person or a business (including corporate 800 numbers) - you can probably find it at one of the websites below. (Unless the number is unlisted.) You’ll also find U.S. area codes and international dialing codes:
- anywho.com/index.html: Business and residential listings for the United States and many foreign countries, as well as a toll-free number directory.
- infobel.com/world/: Links to a variety of websites offering business and residential listings for almost every country on the globe.
- dir.yahoo.com/Reference/Phone_Numbers_and_Addresses/: A list of several online phone number databases.
- inter800.com/index.html: Enter the name of a product or company and this site will provide its toll-free number.
(Source: Lifehacker )
Are You Ready for a Thrilling, Positive Change In Your Life?
This may be the life-changing opportunity you’ve been waiting for. If you continue doing everything the same way, you’re going to get the same results. You must make a change TODAY to see a change in 2008.
I’d like to show you how to dramatically increase the chances of making all your dreams - whatever they may be - come true in 2008.
- Charlie Byrne
Word to the Wise: Protagonist
The "protagonist" (proh-TAG-un-nist) is the principal character in a literary work (novel, play, etc.). The word is from the Greek for "actor" + "competitor."
Example (as used by Ken Kalfus in a New York Times review of All Shall Be Well %%track by Tod Wodicka): "For all Burt’s eccentricity, he’s a vague protagonist whose motives, actions, and responses are only intermittently clear."
[Ed. Note: Become a more persuasive writer and speaker … build your self-confidence and intellect … increase your attractiveness to others … just by spending 10 VERY enjoyable minutes a day with ETR’s new Words to the Wise CD Library.]
Copyright ETR, LLC, 2008

This is one of the best material & usefull information.